From concerts to sports to corporate events – with artist-loving musicality, maximum efficiency, and finesse, the newly installed d&b audiotechnik loudspeaker system at Dubai’s Coca-Cola Arena is not your average upgrade. It’s a global testament to the uncompromising power of d&b’s total broadband directivity control and cardioid technologies – in a venue, and region, where experience matters most.
Dubai’s Coca-Cola Arena, one of the Middle East’s most high-profile multi-purpose entertainment venues, has just completed a major sound system upgrade using the latest loudspeaker system technologies from global leader, d&b audiotechnik. Including the extraordinary full-bandwidth directivity of the GSL, KSL, XSL and SL-SUB products from the SL-Series, plus the very latest Compact Cardioid Line Array (CCL), the finished system delivers clean and consistent sound across the entire 17,000-capacity venue.
“At Coca-Cola Arena, we aim for five-star quality in every detail of the audience and artist experience. Choosing d&b audiotechnik was about more than technology – it was about partnering with a brand that our team and our technical experts truly trust. This installation represents the pinnacle of audio performance, ensuring that every seat in the house receives the same exceptional standard,” said Mark Jan Kar, General Manager of the Coca-Cola Arena in Dubai and SVP of Entertainment, Content, and Programming for Legends Global (MENA).
Read the full article from ISSUE 45 below: