Stadiums are no longer just venues for sport – they’re evolving into dynamic entertainment and media destinations. As expectations rise, so do the demands on the digital infrastructure behind the scenes. It’s no longer simply about displaying content; it’s about creating immersive, intelligent experiences that engage fans, deliver value to sponsors, and streamline operations. We spoke with LED Studio and Navori Labs, two innovators at the forefront of stadium AV, to explore the technologies and trends shaping the next generation of venue experiences.
Are Stadiums Under Pressure to Modernise?
“Stadiums are now multimedia environments,” says Xavier Carreras, European BDM at Navori Labs. “Fans expect connected, real-time experiences across every touchpoint, from the moment they arrive to the second they leave. Venue operators, meanwhile, want a unified platform that delivers all of this- IPTV, LED ribbons, QSR, advertising, and more – without the complexity of managing multiple AV systems or disconnected workflows and without compromising features and quality. That’s where we come in.”
Read the full article from ISSUE 41 below: