Ashton Gate Stadium has installed new state-of-the-art giant LED screens as it continues to improve its matchday and non-matchday experience.
The two screens in the bowl, the Independence Sports Bar 23-metre square screen – home of the legendary ‘Bar Goes Wild’ meme and one of the largest in Europe – and a curved display on the stadium exterior have all been replaced.
All the new installations have a smaller pixel distances than previous screens, meaning a better viewing experience for a range of content, from matchday birthday messages to commercial partner and sponsor adverts at Bristol City and Bristol Bears games, and company logos for meetings and conferences on non-matchdays.
The stadium perimeter also has colour changeable static or ‘chase-style’ perimeter lighting and Ashton Gate Chief Operating Officer Ross Wormald said: “These new giant screens are a significant upgrade and an important addition to what we can offer. Stadium technology is advancing so quickly and we want to be at the leading edge of the experience for fans and visitors.”