Unilumin, a world-leading provider of LED displays, lighting products, and integrated Metasight solutions, has recently officially renewed its strategic partnership with Premier League champions Manchester City. This renewal marks six years of in-depth collaboration and sets the stage for a continued global benchmark in the integration of technology and sports.

From Stadium to Entertainment Destination: A Fully Immersive Experience

At present, the Etihad Stadium is equipped with Unilumin’s full range of sports LED products, including the double-layer perimeter display UsportX 6, ribbon screen UsportR 6, and scoreboard UsurfaceIII 6. With a total installation area exceeding 1,000 square meters, these displays have created one of the most commercially valuable and visually impactful pitch-side digital media spaces in the Premier League.

In the future, the partnership will extend beyond the stadium into Manchester City’s new entertainment destination, where Unilumin will deploy large-scale, immersive LED solutions. This expansion will achieve full coverage from the pitch to the city’s cultural and sports complex, elevating the experience for fans and visitors alike.

Redefining the Integration of Display, Commerce, and Experience

This renewal is more than a continuation of collaboration—it is a landmark moment in global sports technology. It demonstrates the potential for long-term, deep cooperation between Chinese tech companies and top-tier international sports IPs, while offering a replicable model for the digital transformation of sports venues worldwide.

Unilumin: Strengthening Global Leadership Through Top-Tier Sports IP

This renewal is not only a continuation of mutual trust but also a key milestone for Unilumin in solidifying its position as a world-class sports LED solution provider. By leveraging Manchester City’s global influence, Unilumin will continue to enhance its brand recognition and industry influence worldwide.

Innovative Technology Empowers Sports: Both Sides Join Hands to Set New Industry Benchmarks

Jeremy Way, Vice President of Strategy and Creative Partnerships at City Football Group, said: “Unilumin’s world-leading technology has transformed our LED offering at the Etihad Stadium, delivering significant impact and value for both our partners and global fan base. Through this new partnership, we are extending that capability into our upcoming entertainment destination, where immersive, large-scale LED technology will provide an engaging and flexible high-impact digital platform.”

Tiger Lin, Chairman of Unilumin Group, commented: “This agreement reflects the strong trust between Unilumin and Manchester City. Over the years, our collaboration has delivered world-class visual experiences to fans worldwide. Now we are unlocking new levels of visual impact as we bring innovative display technology beyond the stadium and across the Club’s wider entertainment destination. We look forward to jointly creating unforgettable experiences that set new benchmarks for the sports and entertainment industry.”

About Unilumin

Unilumin is a global leader in LED displays, lighting products, and integrated Metasight solutions, ranked among the Top 500 Asian Brands for 3 consecutive years, operating in 160+ countries with R&D centers in China, Japan, and the U.S., and the world’s largest intelligent LED manufacturing base. With expertise in the sports area, it delivers integrated audiovisual solutions for venues and sports events worldwide, having supported six Olympic Games, FIBA tournaments, the Qatar World Cup, and numerous other top-tier global sporting events.

For more information, please visit https://www.unilumin.com