Diversified, a global leader in audiovisual, broadcast and digital experience integration, have announced the continued expansion of its sports and media capabilities to support the rapidly evolving live sports landscape across production, playout, broadcast facilities and venue expertise.

As live sports consumption fragments across linear television, OTT platforms and direct-to-consumer models, sports and media organizations are facing a more complex operating environment. At the same time, expectations for in-venue and digital fan engagement continue to rise—forcing organizations to rethink not just how content is delivered, but how the entire sports experience is designed and operated.

In response, Diversified is helping sports organizations navigate this shift through expanded work with teams, owners, rights holders, media broadcast partners and regional sports networks. While many providers offer end-to-end services in one or two disciplines, Diversified stands apart in its ability to design, build and support live production and playout with broadcast studios, control rooms, in-venue digital signage and sports-adjacent entertainment districts—delivering more connected, immersive experiences that meet fans wherever and however they engage.

“Sports organisations are under pressure to do more than just produce the game—they need to deliver a consistent, high-quality experience across every platform and every touchpoint,” said Donald Rodd, principal consultant for Diversified. “That requires a more connected approach to how production, infrastructure and experience come together, and that is exactly where Diversified is uniquely positioned.”

That shift is reflected in continued client engagements, including Diversified’s work with Mobile TV Group, where the company was strategically selected to support the buildout and integration of a new media operations center designed to serve as the central hub for the MTVG Production Platform.

“The launch of Media Control marks a significant milestone for Mobile TV Group, providing an end-to-end solution for our customers,” said Nick Garvin, CEO, Mobile TV Group. “Diversified has been instrumental in helping to deliver on this vision, ensuring this new Colorado broadcast-ready facility gives us the infrastructure and flexibility to deliver live production services.”

Diversified’s continued growth in sports builds on longstanding leadership across complex venue, broadcast media, hospitality and lifestyle environments. That breadth uniquely positions the company to help clients create a more connected sports ecosystem—one that supports content creation, venue operations and the broader fan journey. From live production and playout to stadium and year-round fan destination experiences, Diversified is the only integrator bringing together broadcast, AV and digital experience at this scale.