Founded in 1866, Chesterfield FC is one of England’s oldest football clubs and a central part of life in North Derbyshire. As the club worked to rebuild on the pitch and return to the Football League, attention also turned to improving the stadium experience for fans, partners and the wider community.

To facilitate this, the Club turned to Uniguest’s Sports Hub platform to transform matchday communication at the SMH Group Stadium, bringing Premier League-grade technology to a League Two environment.

“There are two sides to having a successful football club,” said Ashley Kirk, Chairman of Chesterfield FC. “There’s what happens on the pitch, but off it we knew there was investment needed in the ground. We wanted fans to feel proud of the stadium as well as the team.”

While the stadium itself was modern, digital communication across the venue had become outdated and difficult to manage. Content updates were manual, IPTV lacked flexibility and the club’s small internal team faced increasing pressure to keep systems running smoothly on matchdays.

Chesterfield FC deployed Uniguest Sports Hub across approximately 40 screens throughout the stadium, spanning concourses, hospitality lounges, offices and reception areas. 

Read the full article from ISSUE 47 below: