“We are thrilled to welcome Toyota as a Founding Partner at Highmark Stadium,” said Jason Hartlund, chief commercial officer of the Buffalo Bills. “We are committed to partnering with best-in-class organizations, and Toyota is at the very top of that list. Their renowned reputation for quality, innovation, and community involvement perfectly aligns with the values of our organization and our fans. We are excited to continue our long-term partnership as we enter this new chapter of Buffalo Bills football.”

Toyota will enhance fan engagement through interactive activities inside and outside the stadium, exclusive vehicle showcases, and community initiatives across the Buffalo area. The partnership will also support joint philanthropic and sustainability efforts to strengthen Western New York.

“We’re proud to partner with the Buffalo Bills organization, a team that shares Toyota’s commitment to performance, innovation, and community impact,” said John Mineweaser, general manager Toyota New York region. “This partnership represents more than just sports – it’s about bringing fans together, supporting local communities, and driving excellence both on and off the field. We look forward to creating memorable experiences for fans and building a strong future together.”

Highmark Stadium, currently under construction, will open later this summer. With Toyota’s involvement, fans can expect an enhanced game day atmosphere and innovative experiences that reflect the energy of Bills Mafia while honoring Buffalo’s traditions. Toyota is committed to supporting these traditions.