Creative Realities a leading provider of digital signage, media and AdTech solutions, has announced it has been named the official digital signage provider for the Tennessee Titans’ new Nissan Stadium, an enclosed venue under construction in Nashville. Under the agreement, Creative Realities will provide procurement, installation and support for approximately 1,600 digital display and IPTV endpoints throughout the stadium ahead of its planned 2027 opening.

The new 60,000-seat Nissan Stadium will serve as the future home of the Tennessee Titans and Tennessee State University football teams while also hosting concerts and other world-class events throughout the year. The venue is scheduled to host Super Bowl LXIV in 2030.

“The new Nissan Stadium represents the future of live sports and entertainment, and we’re honored the Tennessee Titans selected Creative Realities to help bring that vision to life,” said Lee Summers, President of Sports and Entertainment at Creative Realities. “This project goes beyond installing displays. It’s about building a connected in-venue experience that keeps fans informed and engaged while giving the organization new ways to communicate, activate sponsorships and enhance the overall fan experience.”

Creative Realities’ scope includes deployment, procurement and installation of IPTV technology and digital displays across suites, concourses, premium hospitality spaces and other public areas. The deployment will provide centralized management of digital content across suites, concourses and premium hospitality areas, enabling venue-wide communications, live video distribution and targeted sponsorship messaging.

“Our vision for the new Nissan Stadium is to create the best fan experience possible,” said Tennessee Titans Senior Vice President of Technology and Innovation, Andrew McIntyre. “Creative Realities brings the experience and technical expertise to help us deliver engaging digital experiences throughout the venue as we prepare to welcome fans to Nashville’s Biggest Stage.”

The project is Creative Realities’ largest sports and entertainment venue deployment to date and adds to the company’s recent momentum in the venue market. Since 2025, the company has been selected for more than 2 dozen stadium and arena projects across North America.