FC Barcelona is entering a new phase of its VIP Hospitality offering at Spotify Camp Nou with the launch of a new model of long-term individual VIP seat licences, in partnership with Legends Global, the Club’s strategic partner in the development and commercialisation of its hospitality offering.

This new phase will enable the Club to introduce a new generation of premium and VIP products, designed to position Spotify Camp Nou as an international benchmark for sports hospitality experiences.

Based on long-term individual VIP seat licences, the new model introduces an innovative proposition to the European market. Customers will be able to secure an exclusive licence for a VIP seat at Spotify Camp Nou for 15 or 30 years, together with new exclusive benefits and services.

Nearly 5,000 VIP seats commercialized

Since 2024, FC Barcelona has been working alongside Legends Global on the design, development and commercialisation of the VIP Hospitality offering at Spotify Camp Nou, combining the strength of the Barça brand with Legends Global’s international expertise in the development of premium products.

In 2023, the Club unveiled the Barça Hospitality Showroom, an immersive space created to showcase the new VIP experience at Spotify Camp Nou.

The first phase of commercialisation has received a very positive response, with nearly 5,000 seats sold and more than €380 million in committed revenue under contracts of varying durations. In addition, the suites and boxes at Spotify Camp Nou have already been fully commercialised.

This result now allows the Club to move into a new phase of its premium offering, with an even more exclusive model focused on building long-term relationships with customers.

A new VIP Hospitality model

FC Barcelona is now redefining its VIP product with a new proposition based on individual seat licences, exclusivity and long-term commitment. The Club will make the remaining 2,000 VIP seats available to the market through 15- and 30-year contracts, with an upfront payment. Buyers will hold an exclusive licence for a VIP seat at Spotify Camp Nou for the contracted period, together with new associated benefits and services.

FC Barcelona expects to commercialise these 2,000 seats over an estimated period of two and a half seasons. With the introduction of this new model, the previous contracting formula will no longer be available for this inventory.

Legends Global will continue to support FC Barcelona throughout this new phase, bringing its international expertise in the development and commercialisation of premium and hospitality products.

A new dimension to the Barça experience

The new VIP Hospitality model forms part of the transformation of Spotify Camp Nou, which aims to become much more than a stadium: a new ecosystem of experiences that will allow fans and customers to experience Barça in a completely different way.

The new premium proposition combines sport, entertainment, gastronomy, exclusive services and differentiated experiences, with the aim of setting new standards in sports hospitality.

Holders of the new licences will be able to establish a long-term relationship with Spotify Camp Nou through a proposition that places FC Barcelona and the Barça experience at its centre.

The new model reinforces the Club’s commitment to developing a premium and VIP offering that reflects FC Barcelona’s international stature, delivering a differentiated experience both on and off the pitch.

A model that creates long-term value

The new model will enable FC Barcelona to generate a significant increase in revenue at the beginning of the contracts, while licence holders will enjoy the associated assets and benefits throughout the term of their licence.

The Club’s initial forecast is to generate approximately €700 million in committed revenue over the next 15 and 30 years from this inventory of 2,000 seats. The new proposition also represents a significant increase in economic terms compared with the initial projections for the Espai Barça project in the area of Barça Hospitality.

With this new model, FC Barcelona strengthens its proposition in the premium and VIP segment and continues to advance the transformation of Spotify Camp Nou into one of the world’s leading destinations for sports experiences and hospitality.