Audio-visual and digital integration leader, IUF, has announced a partnership with physical branded environments expert Pattison ID that will see the two companies work together to form a strategic partnership to offer enhanced digital and connected experience across North America. The expanded agreement means IUF is now able to offer complex, large-scale deployment to stadiums, arenas and conference centres across Canada and the United States via Pattison’s six manufacturing facilities in theregion and their impressive team of almost 1,000 worldwide.

“North America represents an exciting opportunity for IUF. Over the past several years we’ve built upincredible expertise delivering large complex LED, digital signage and IPTV solutions for stadiums and arenas across Europe, and I’m excited to bring our skills and vision to North America, said Josh Bunce, Chief Executive Officer, IUF. “Joining up with Pattison ID allows us to combine our innovative, flexible and scalableapproach with one of the continent’s largest and most respected implementation businesses. Together, we’reable to offer stadiums, arenas and venues a seamless journey from strategy and design through to deliveryand long-term performance, all through a single partner.”

“At Pattison, we have decades of experience in helping organisations transform their physical environments to serve their customers better,” said Marco Calabretta-Duval, President, Pattison ID. “IUF brings a complementary set of digital, creative, technology and software capabilities as well as their vast ambition andextensive experience in elevating sports venues with large scale digital displays and integrated systems.Together we can deliver together for clients across North America, particularly within the stadium and arenaspace.”

The partnership means ambitious digital installations from concourse signage and exterior LED displays suchas huge halo screens, dynamic ribbon displays and scoreboards through to IPTV distribution, menu boards and digital fan experiences can now be delivered end-to-end by working with a single, trusted supplier, rather than coordinating multiple vendors across strategy, technology and on-the-ground delivery.

With a proven track record of deploying a variety of digital solutions within stadium settings, IUF has recentlyfinished installations in the O2 Arena Belfast, First Direct Arena in Leeds and the AO Arena Manchester andhas worked with sports brands including the NBA, England Cricket Board and Manchester City FC. As organisations increasingly look to improve customer and fan experience while generating greater operational efficiency and revenue opportunities from their physical environments, the partnership enables clients to benefit from global innovation alongside trusted local delivery.