Cisco supports the new AI-ready digital infrastructure, which is an essential part of the planned stadium expansion. Deploying AI in a stadium environment requires a rock-solid foundation. Think of a powerful network that processes massive data streams, local computing power for lightning-fast analyses, and security that is seamlessly integrated into every layer of the infrastructure. Cisco is helping PSV Eindhoven lay this foundation, enabling the club to effortlessly integrate new AI applications in the future without having to completely overhaul the entire infrastructure each time.

Frans Janssen, Commercial Director of PSV, on the partnership: “We say it often, but the best partnerships stem from existing relationships. That’s proof that both parties are very satisfied. We’ve already made great strides with Cisco, such as with the high-density Wi-Fi network that covers the entire stadium. We look forward to seeing what milestones we can achieve together in the coming years.”

From stadium-wide Wi-Fi to a smart venue
PSV and Cisco have already implemented a high-density Wi-Fi network at the Philips Stadium. This ensures stable connections for fans and staff, even when tens of thousands of people are online at the same time. Building on this foundation, both parties are continuing to use data and analytics to optimise visitor flows and daily operations. In addition, Cisco is implementing a security architecture that protects both the digital systems and the physical infrastructure.

“A great stadium experience stands or falls on the infrastructure that fans don’t see,” said Cynthia Koetsier-Beerten, Managing Director of Cisco Benelux. “We’re proud to support PSV in building a future-proof venue that is both modern and historic. In doing so, we’re setting a new standard for what fans can expect the moment they step into the stadium.”

The partnership builds on Cisco’s global expertise in supporting some of the world’s most iconic venues, starting with the infrastructure for which AI-driven applications are essential. PSV joins hundreds of leading venues, teams, events, and organizations worldwide that rely on Cisco as their preferred technology partner, including Real Madrid FC, the McLaren Mastercard F1 Racing Team, the Allianz Arena, and Madison Square Garden.