HPE to Enhance Digital Fan Experience At Gtech Community Stadium
HPE and Brentford Football Club have announced a partnership, focused on enhancing the digital fan experience at Gtech Community Stadium, following the successful deployment of HPE Networking technology.
The HPE solution provides the intelligent foundation for Brentford FC’s digital experiences and stadium operations. More than simply delivering connectivity, the self-driving wired and wireless network continuously helps optimize user experiences across the seating bowl, concourses, hospitality areas and stadium perimeter. During Premier League matches, thousands of supporters, employees, stewards and stadium operations teams rely on the network to stay connected and support a seamless matchday experience.
The platform is helping Brentford FC extend its digital fan experience beyond the match itself. Supporters can access the Brentford FC app and club content, while connectivity enables interactive activities and competitions, with the club exploring further opportunities around loyalty and supporter engagement.
The same infrastructure supports stadium operations, including digital ticketing, steward devices and health and safety processes. Connected devices give stewards better visibility as supporters enter the stadium, while coverage across indoor and outdoor areas supports staff mobility and event operations.
“Modern stadiums are becoming increasingly digital environments, with technology supporting everything from how fans interact with their clubs to how teams manage a matchday,” said Mark Weeks, Networking sales director, UK & Ireland, HPE. “Our work with Brentford FC shows how a strong foundation can help clubs introduce new services and innovations over time.”
“We are always looking at how technology can improve the experience for our fans, and connectivity is an important part of that,” added Fran Jones, Commercial Director, Brentford FC. “HPE has given us a reliable foundation across Gtech Community Stadium that supports both our supporters and our teams. It also gives us the flexibility to explore new digital experiences as we continue to evolve the matchday.”
- Built on HPE Aruba Networking 9200 Series Campus Gateways, HPE Aruba Networking CX 6200M Switch Series and HPE Aruba Networking Access Points, the solution provides high-performance connectivity across the stadium, training ground, and corporate offices.
- HPE Aruba Networking Central leverages agentic AIOPs to help drive self-driving network operations through intelligent automation, proactive assurance, and unified visibility across wired and wireless environments.
- HPE Networking ClearPass Policy Manager provides role-based access control and policy enforcement for employees, partners and broadcasters, while HPE Aruba Networking User Experience Insight (UXI)continuously monitors client experiences to help ensure optimal performance.
Together, the solution delivers a secure, modern networking platform that supports operational excellence today while preparing the club for future innovation.