Crestron Electronics, the global leader in smart workplace and home technology, has become the new Official Smart Hospitality Systems partner for the Espai Barça project. FC Barcelona and the US-based company have signed a multi-year sponsorship agreement to create a high-performance digital ecosystem that will transform Spotify Camp Nou into a connected, flexible and multifunctional environment.

From hospitality boxes and changing rooms to VIP areas, press facilities and operational centres, Crestron technology will be integrated throughout the ground. The company will provide the infrastructure for a single management and control platform capable of instantly transforming stadium spaces for different uses, including events, meetings and matchday experiences. This will allow visitors to move seamlessly between spaces, reduce operational friction and ensure every interaction, whether on matchdays or during corporate events, delivers the same level of excellence. The result will be a Spotify Camp Nou where every space offers a business opportunity and an innovative new way to welcome visitors.

With a capacity of almost 105,000 spectators and a wide range of hospitality areas, Spotify Camp Nou is one of the world’s most advanced and complex venues. In a stadium where the energy and emotion of live events create unforgettable moments, technology plays a key role in enabling streamlined and personalised experiences that bring the infrastructure to life.

Marc Bruix, Global Partnerships Director at FC Barcelona said: “Crestron’s arrival as Official Smart Hospitality Systems Partner is another important step in our ambition to make Espai Barça a global benchmark for innovation, connectivity and premium hospitality. Through this partnership, Spotify Camp Nou will become a smarter, more flexible and multifunctional venue, capable of delivering seamless and world-class experiences for fans, partners and visitors every single day of the year.”

Brad Hintze, Executive Vice President of Global Customer Success and Marketing at Crestron added: “Espai Barça is about building what the modern venue should be. Going beyond the match days of each season, this new venue is primed to be active and lively all 365 days of the year. Crestron is powering the infrastructure behind it by enabling every space to adapt instantly, operate seamlessly, and deliver consistent experiences at massive scale.”