Huddersfield Town have announced that Pepsi MAX has become an Associate Partner of the Club for the remainder of the 2025/26 campaign.

The new partnership builds on the Club’s strategy to enhance fan experience across all touchpoints, including hospitality areas, kiosks and concourse facilities. 

Supporters can now enjoy a premium selection of soft drinks supplied by Britvic, featuring Pepsi MAX alongside popular favourites such as Tango, 7UP and J2O. 

In addition to product availability, a series of in‑stadium activations and engagement opportunities are planned across the season to bring the brand to life and further elevate the match day atmosphere.

Callum Limb, Huddersfield Town’s Partnership Manager, said: “Following the acquisition of the Accu Stadium last September, we are pleased to continue building strong relationships with brands, such as Pepsi MAX and Britvic, to help enhance the overall match day experience for our supporters.

“Pepsi MAX is well-known and hugely popular on the market, so we are delighted to have their product available for our supporters to purchase on both match days and non-match days.”

Emma King, Hospitality Director at Carlsberg Britvic, added: “This new partnership with Huddersfield Town means we’re bringing more choice and even more enjoyment to match days at Accu Stadium – thanks to a superstar line up of soft drinks featuring fans favourites such as Pepsi MAX, Tango, 7UP and J2O.”