Humanforce, a leading global provider of intelligent, AI-driven human capital management (HCM) solutions for frontline workforces, today announced a strategic partnership with Kroenke Sports & Entertainment (KSE) to optimize workforce management across KSE Colorado venues. The partnership encompasses Ball Arena, home of the Denver Nuggets and Colorado Avalanche, DICK’S Sporting Goods Park, where the Colorado Rapids compete, and Paramount Theatre.

In particular, Ball Arena employs an average of 700–800 staff members, scaling to more than 1,000 during major events to support a wide variety of functions including security, guest services, and ticket operations. Managing such a dynamic and flexible workforce presents unique challenges, particularly as the venue transitions between NBA, NHL, and large-scale entertainment events.

By implementing Humanforce’s modern, cloud-based platform, Team KSE will gain real-time visibility of schedules, staff event availability, and attendance, while streamlining communication and engagement to event staff through a modern mobile app experience. The solution will enable KSE to deliver seamless and consistent employee experiences across its operations.

“It is our responsibility to deliver a world-class event experience for our fans and that starts with our staff,” said Kelsey Cerrone, Sr. Director, Event Safety & Integrated Operations, KSE. “By managing workforce operations effectively, we can boost employee engagement, which creates a positive ripple effect on the game day experience.”

Humanforce’s platform is designed to help frontline organizations manage large, shift-based workforces, bringing together scheduling, time and attendance, payroll, HR and employee engagement into a single system. Humanforce Connect extends that further — governing fulfilment across internal teams, external pools and agencies in one place, purpose-built for organizations where labor demand spikes fast and spans multiple workforce types.

With Humanforce, Team KSE will streamline workforce operations across multiple employment types and departments, ensuring employees are onboarded consistently, scheduled efficiently, and paid accurately, helping raise the bar for live sports and entertainment experiences in Colorado.

“KSE sets the standard for live sports and entertainment, and we’re proud to support their commitment to delivering an exceptional experience — starting with the people who make it all happen. This partnership reflects our vision to be the best-in-class HCM platform for frontline and flexible workforces, globally,” said Clayton Pyne, CEO, Humanforce. “As live sports and entertainment venues worldwide face mounting pressure to attract, retain, and empower their people, Humanforce is uniquely positioned to help them turn workforce operations into a competitive advantage.”

The KSE partnership underscores Humanforce’s accelerating momentum in North America and its position as the intelligent, AI-driven HCM platform of choice for organizations managing large, dynamic frontline workforces.

For more information about Humanforce, visit www.humanforce.com.