Manufacturer of application specific, industrial embedded computing platforms, IBASE Technology and Quividi, provider of audience analytics in digital signage, has announced its partnership.
Quividi provide privacy protecting computer-vision technology, which allows screen networks, retailers, and brands measure and classify their audience, and understand the performance of their content.
For every screen and message – the system determines in real time – the number of viewers, broken down by demographics, facial attributes and mood, and the viewers attention time.
Retailers and brands can also design customer-engaging experiences by contextually triggering content against Quividi’s real-time analytics, and benefit from Quividi’s new AI algorithm that dynamically optimises creatives for the most impactful audience engagement.
A number of IBASE players have been officially tested by Quividi, including the 3x 4K UHD SI-613- QT, ensuring full capability of running Quividi’s VidiReports 6.x software in a single screen/ single camera mode, as well as in a dual screen / dual camera mode.