Nebraska Athletics and Legends Global have announced a new partnership in which Legends Global will lead premium seating sales for the transformed Memorial Stadium. As part of the Big Red Rebuild campaign, the historic stadium will be modernized for current and future generations of Nebraskans.

The premium seating project will be completed in two phases, with Phase 1 scheduled for completion in 2027 and Phase 2 in 2028. Legends Global will sell a distinct portfolio of premium products across the two years. In 2027, fans can expect new West Suites, new Theater Boxes, and an updated West Club. In 2028, the offering will expand to include new luxury loge boxes, a new luxury club, and a new Bunker Club.

“The Big Red Rebuild is about honoring the traditions that make Memorial Stadium special while ensuring it remains one of the premier venues in college football for generations to come,” said Troy Dannen, Nebraska Director of Athletics. “Our partnership with Legends Global is an important part of that effort. They have the experience and expertise necessary to help us deliver the variety of premium seating options and game day experience that Husker fans deserve.”

“Memorial Stadium is one of the most iconic venues in college football, and the Big Red Rebuild is a once-in-a-generation opportunity to honor that tradition while delivering a premium experience that today’s fans expect,” said Tim Statezni, Executive Vice President, Sales, Legends Global. “Our team is focused on matching the passion of Husker Nation with best-in-class seating products and ensuring every fan finds a way to be part of it.”

In April, it was announced that Legends Global would serve as Owner’s Representative for the Big Red Rebuild. As Owner’s Rep, the company will help guide the project from vision to delivery, aligning stakeholders, overseeing execution, and ensuring the fan experience remains at the center of every decision. The result will be a fan-first reimagining of the historic stadium, with improved sightlines and seating, a fully connected 360° concourse, enhanced amenities, and greater accessibility throughout.

Legends Global is the leader in advising university athletic departments on major transformational facility projects to enhance fan experiences and maximize initial capital and annual revenues. This includes renovation and new facility projects at the University of Kansas, Northwestern University, the University of Maryland, the University of Notre Dame, the University of Oklahoma, the University of Southern California, the University of Wisconsin-Madison, the University of Utah, Villanova University, and San Diego State University, among many others.