Levy, the international visionary venue partner and the market leading sports and entertainment arm of Compass Group plc, has today launched a new umbrella brand – Lyvera – in a strategic move to expand the company’s experience offering on an international scale.

The ambition is to further grow the business into new and existing regions and to double the turnover of the companies under the Lyvera brand to £350m by the end of 2028. The Lyvera portfolio of companies, will report into Levy which is aiming to double its market size in Europe by the end of 2028.

Lyvera now becomes the international umbrella brand for a portfolio of market-leading businesses: Keith Prowse, the exclusive and official hospitality provider for The Championships, Wimbledon; Gullivers Sports Travel, official travel agent of the Rugby World Cup; The Experience Golf, an authorised provider of tee times at the legendary Old Course at St Andrews; Lime Venue Portfolio, the UK’s largest and most diverse collection of event spaces; and Events International, an official hospitality provider for major sporting events and concerts; The Venues Collection, offering hotel and residential conference solutions across an expanding group of properties. Lyvera will also include its most recent acquisition of The iLuka Collective, specialists in brand experience, with clients on the biggest sporting stages, including the recent Milano Cortina 2026 Winter Olympics and the upcoming FIFA World Cup 2026 in the USA, Canada and Mexico.

The new, exclusive 20-year partnership between Levy and the Jockey Club announced last week, is a great example of the partnerships the Lyvera suite of businesses can create. The £100m investment will revolutionise the spectator experience across The Jockey Club’s 15 racecourses overseeing end-to-end hospitality package sales and delivery, conferencing and events, and retail merchandising, alongside all food beverage across all retail and hospitality.

The Lyvera wrap around offering will bring the expertise and experience of the seven different companies together to deliver premium experiences, sports travel, venue management & brand experience to an international market. The existing brands will continue to operate in the UK.

Jon Davies, CEO of Levy, has appointed Charlie Buck, formerly Chief Commercial Officer, Levy, as CEO of Lyvera.

Buck said: “We want to be able to frame sports, entertainment and business moments at the greatest events and most iconic venues on earth, Lyvera will allow us to align our businesses and proposition under one group brand and on an international scale.

“Lyvera will see us broaden our reach and showcase the full range of services that we offer to our customers and clients, in a clear and cohesive way, to rights holders, venues and to major international governing bodies as well.

“This is about placing people, businesses, talent and brands at the heart of the world’s greatest sporting events and venues and, communicating our proposition to the world.”

Richard Thompson, Chairman of Levy UK, said: “This is an extremely exciting new development and proposition from Levy and reflects the shift in expectations around hospitality and looking for a new more elevated premium experience at sporting, entertainment and business events.

“The launch of Lyvera is responding to the shift in expectations and will be to the benefit of our existing and future clients and partners. The experience and portfolio of Levy and Compass Group is second to none and continues to set the standards for others to follow.”

Levy has an impressive list of clients including, The All England Lawn Tennis Club, St Andrews, The Jockey Club, Allianz Stadium, Tottenham Hotspur Stadium and Edgbaston Stadium.

• Keith Prowse is the official sports & events premium experience provider for many iconic venues and stadiums across the country, including The Championships, Wimbledon and the Allianz Stadium.
• Gullivers Sports Travel is the UK’s leading and longest-established sports tour operator, providing extensive travel expertise, passion for sport and meticulous attention to detail ensure an unforgettable experience.
• The Experience Golf specialises in luxury golf tours across Scotland, Ireland, and England, offering guaranteed tee times at some of the world’s most iconic courses, paired with premium accommodation, cultural tours and five star hospitality.
• Lime Venue Portfolio is the UK’s largest collection of iconic venues and works to transform events into unforgettable experiences with world-class catering.
• Events International is the market leader in providing premium VIP hospitality packages with nearly 40 years of experience in organising official corporate hospitality at competitive prices.
• Renowned for curating bespoke events and programmes for the past 30 years, The iLuka Collective place the world’s greatest brands at the heart of the world’s greatest sporting events, making the human experience the focal point of everything they do.
• The Venues Collection is a dedicated hotel management brand with a proven track record in driving commercial success. It manages every aspect of a growing range of hotels and purpose-built training centres with accommodation.

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