“Our goal is to help Colo-Colo make Estadio Monumental the most modern football stadium in Chile and one of the great football venues in the world, capable of hosting major international football competitions,” said Jessi Sanchez, SVP of Consulting and Valuation at Playfly Sports. “What makes this mandate different is that our work starts at the architectural stage, providing our naming rights partner with the opportunity to be embedded into every hospitality area, every integration point, and every fan-facing asset, with value built in from the first drawing.”

“We were drawn to Playfly because of their deeply comprehensive sales approach that is focused on our needs and leveraging every aspect of the organisation,” said Anibal Mosa, Colo-Colo President. “Playfly brings experience across some of the most consequential stadium commercial programs globally and can support us in building a commercial program that matches our ambition. We’re looking forward to working with them to welcome hundreds of thousands of new fans into our stadium each year.”