Prime Arena has unveiled the first CGI images and flythrough of our concept design for the proposed Cherrywood development, designed by global sports architecture firm Populous, giving the public their first real look at what we are building.

The visuals present the venue across its full range of uses capturing the multipurpose, year-round vision that has driven this project from the very beginning.

Two Olympic-sized ice rinks. An 8,000-capacity arena, expandable to 10,500 for concerts and other events. A destination projected to attract over 1.3 million visitors annually.

Populous are one of the world’s leading sports and entertainment architecture practices, with over 40 years of experience and 3,000+ major venues delivered across 34 countries. Their portfolio includes The Sphere in Las Vegas, Aviva Stadium, Tottenham Hotspur Stadium and Yankee Stadium.

Dermot Rigley, Founder and CEO, said: “When you see these images for the first time, it brings this project to life in a way that words never could. This is a world-class design for a world-class venue.”

Prime Arena’s new website is also live, hosting the full CGI gallery and flythrough — and those wishing to keep up with the progress of the project can register their interest in Season Zero, giving early supporters the first opportunity to engage with the project ahead of key milestones in the period ahead.