Tonight, those living near the stadium were included in the architectural design and ambitious plans of the preferred variant. PSV had previously involved the neighborhood to identify wishes and concerns and did so again with more detailed plans. The Eindhoven City Council’s College of Mayor and Aldermen has also been informed about the ideas and has formulated a number of concerns, particularly in the areas of safety, accessibility and livability.

Colonnade
Around the existing construction of the stadium, the design reveals, a shell will be built with a so-called colonnade. This will provide a stylistic metamorphosis of the facade, which can be walked under surrounded by green beds. On the new outer shell, a third ring will be realized on all four sides. This creates a beautiful whole without height differences and thus keeps indoor noise and noise pollution to a minimum.

With its planned expansion, PSV is responding to the city and region’s jump in scale. The club wants to be accessible to younger generations of PSV supporters, who now have little or no opportunity to attend matches due to lack of capacity. In addition, growth is important for PSV to remain structurally involved in the national and European (sub)top.

Feasibility & financing
Marcel Brands, PSV’s general manager, praises the steps that have been taken. “A lot of hard work has been done by architects, the municipality and our own design team, among others, to get here. What is there now looks fantastic, is ambitious and radiates respect for the surroundings. In the coming months we will continue to explore the feasibility and the financing will be worked out in more detail. We are at the beginning, but if we have proven anything in the Brainport region, it is that great things come about when we go for it together.”

This is endorsed by Stijn Steenbakkers, alderman for Brainport and area development Spoorzone of the municipality of Eindhoven. “For decades, the Philips Stadium has been a place where Eindhoven and its surroundings come together. The expansion not only strengthens an icon of our city, but also precisely a top facility that has enormous value for the region. The preferred variant provides space for a new generation of supporters to cheer on their club and grows along with the ambitions and growth of Brainport Eindhoven. I am confident that together with PSV we will realize a stadium that radiates Eindhoven pride, fits in with the surroundings, is easily accessible and will remain a connecting place in the future. By building and growing together, we show that unity makes power.”

Growth potential
In early 2024, the growth potential of visitor numbers until 2030 was mapped out. In recent months, PSV has updated the needs study and commissioned a more in-depth study. This included a look ahead to the potential to 2040. Market research and studies by renowned agencies from home and abroad indicate a sustainable visitor potential of 55,000 to 60,000 per match.

To what extent the expansion will provide this is not yet possible to say. This depends on the choice of roof construction and the ratio of regular seats to business areas. Presumably the capacity will be between 52,000 and 58,500 seats and, for safety reasons, a permit will be applied for to expand to a maximum of 25,000. Currently, the Philips Stadium seats over 35,000 spectators.

In addition to aesthetics and noise containment, another advantage of expansion on four sides is that there will be no major rebuilding in the future. After the upcoming expansion, which may be carried out in phases, the Philips Stadium will be finished. Technically, further expansion is then unrealistic. Of course, the renovation is still subject to obtaining the necessary permits and financial feasibility.

Extra facilities
The new appearance of the south side on Frederiklaan forms a whole with the historic Philips village in which the stadium is located. This does justice to the unique, local context, while the design of the whole fits seamlessly with the scale of the surroundings. With an ingenious layout of the north side, the television compound, grass lighting and player bus parking will disappear from the public space as much as possible.

The stadium thus contributes to the vibrancy of the city center and is much more than just a football facility. It provides a connection between people, with events and various social facilities in addition to football matches. Research is being done to determine which facilities can be given a place, to support the neighborhood and the immediate area. In parallel, a mobility plan is being developed to keep the stadium and the neighborhood accessible on and off match days.

Support
The PSV Football Foundation and the Supervisory Board of PSV have expressed their support for the plans to the (stadium) management of PSV. The club aims to start the renovation work in 2027 and aims to complete it in 2030. During the expansion work, PSV will continue to play its home matches at the Philips Stadium.