PSV Eindhoven Transforms Executive Suite

A luxury match-day executive suite inside Dutch footballing giant PSV Eindhoven’s 35,000 seat stadium has been transformed into one of the city’s most desirable and advanced out-of-office, flexible meeting room venues, following a major upgrade to its AV technology using Philips professional displays.

The ‘Jan Heintze Kick Box’, named after the club’s European cup-winning legend who is also a Danish national team star (86 caps), is one of sport’s most luxurious match-day hospitality venues. Capable of housing up to 34 people it is complete with its own private bar, kitchen, buffet and perfect views of the pitch.

The club wanted not only to provide a best-in-class visual solution for matchday entertainment services, but also to utilise the room for non-matchdays. Providing an elite-level professional communication system for meetings and events to local businesses was key, as demand for equipped flexible work offices and spaces continues to grow. According to figures, demand for flexible office workspaces has increased by 50% in the past five years. There are more than 31,000 flexible office now available for hire – with stadiums playing an increasing role.

Designed, operated and used by Panduit, a leading global provider of innovative networked solutions, in collaboration with PPDS eight advanced smart HD displays were installed. Supporting Philips, the club’s official sponsor, all of the Philips displays were installed to create a premium, inclusive and versatile meeting room and function room experience. Philips recently extended its sponsorship of the club – which was founded in 1913 as Philips Sport Vereniging – by a further ten years, expiring 2031. It is the longest known sporting sponsorship of any professional sports team, totalling 118 years.

The installation inside the Jan Heintze Kick Box, includes 3 Philips 32” Q-Line displays, 4  Philips 49” P-Line displays and, designed as the room’s centrepiece, a Philips 50” Q-Line display.

A custom AV over IP solution by partner, Atlona, enables easy wireless presentation, with content able to be cast and streamed from their Windows, Apple, Android or Linux devices instantly for increased efficiency. Using the PPDS CMND platform, TVs can be easily managed and updated by staff, either in the room or remotely, while custom branding and content on displays, as well as promotions and sponsored content can be created and deployed instantly.

A state-of-the-art sound system was also integrated to seamlessly work with the display system for a holistic premium audio-visual experience. The entire system was also future-proofed with Li-Fi integration by Signify for optimised reliability.

Roeland Scholten, Sales Director Benelux & IKAM EMEA at PPDS:, said: “The result of this custom solution transformed the box from an empty and unused space when no games were on into an in-demand and profitable space.”

“We achieved perfect versatility with our Philips displays,” added Peter Dillen, Strategic Account Manager EMEA, Panduit.