SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams and venues, has announced a multi-year renewal of its longstanding partnership with the Cleveland Cavaliers, continuing as the team’s Official Ticketing Partner.

SeatGeek’s work with Rock Entertainment Group, the umbrella entity housing Chairman Dan Gilbert’s sports and entertainment properties, extends across the organization’s Cleveland portfolio, which includes the Cavaliers, Monsters, Charge and third-party events at Rocket Arena.

“I grew up a huge Cavs fan, so getting to work with this team means a lot to me,” said Jack Groetzinger, CEO and Co-founder of SeatGeek. “We’ve done a lot of great work with Rock Entertainment Group to make going to games easier and more fun for fans, and extending our partnership means we can keep raising the bar at Rocket Arena for years to come.”

Innovation at Rocket Arena

The renewed partnership builds on a track record of using Rocket Arena as a proving ground for new fan experience technology. That work includes Game Day Your Way, which brings ticketing, entry, concessions, payments and fan engagement into one experience and was piloted during the Cavaliers’ 2026 NBA Playoffs run. It also includes the launch of Rally Concourse Maps, which help fans better navigate the arena.

“Delivering for our fans is at the heart of our work, and the passion they bring to Rocket Arena pushes us to keep raising the bar,” said Galen Davies, Executive Vice President and Chief Commercial Officer, Rock Entertainment Group and Cleveland Cavaliers. “We chase every inch that makes their visit better, from the moment they decide to come to a game or show to the moment they head home. SeatGeek helps us find them.”

Across Rock Entertainment Group’s portfolio, SeatGeek provides a unified ticketing platform that supports a full calendar of games, concerts, and other events. Each organization has access to a connected view of fan activity, helping it sell smarter, run smoother, and build deeper fan connections.

For fans, SeatGeek provides one place to discover, purchase, and manage tickets. Fans can find the right seats with Ask SeatGeek, a conversational AI search experience built directly into the SeatGeek marketplace, compare options using Deal Score, and preview the view from their seat before buying. They can also sell or transfer tickets in just a few taps, with secure mobile ticketing and seamless entry on game day.