Super Bowl LX in the San Francisco Bay Area was a stunning display of how sports and technology can come together to create an epic spectacle for a worldwide audience.

Santa Clara’s Levi’s Stadium held 70,823 fans while approximately 128 million viewers tuned into broadcast coverage which saw the Seattle Seahawks crowned 2026 champions over the New England Patriots. The event included a variety of musical performances; Bay Area punks Green Day began opening ceremony proceedings with a medley of their greatest hits, followed by Brandi Carlile’s rendition of ‘America the Beautiful’, a National Anthem performance by Charlie Puth and a version of ‘Lift Every Voice and Sing’ from rising star, Coco Jones. 

However, it was one of the most talked-about halftime shows in recent memory, a 13.5-minute concert spectacular from six-time Grammy-winner, Puerto Rican megastar Bad Bunny, who made headlines as the first artist to sing entirely in Spanish throughout the Super Bowl’s 60-year history. 

Game and entertainment audio was handled by veterans ATK Audiotek, overseen by Engineer in Charge, Kirk Powell, who has worked on the event for almost three decades. It’s a job that requires meticulous technical planning months before the musical acts are revealed. 

Levi’s open-air construction called for total design flexibility this year; with no roof-hanging option, the audio team utilized both the stadium’s new JBL Professional house PA system – installed in 2025 by Clair Global Integration (CGI) – and a temporary L-Acoustics system. Both were crucial audio components. 

Kirk comments: “The event is broken down into two parts: the game audio (commentary, sideline interviews, spoken word announcements), and the entertainment elements, including all musical performances. Essentially, we were working with two separate packages, the game audio used the house system, and the entertainment audio called for a bigger, portable, concert grade cart system that could be moved onto and removed from the field easily.”

Read the full article from ISSUE 46 below: