Supponor Strengthens its European Team with the Appointment of Massimo Magrì

Supponor, the global leader in virtual advertising technology solutions in live broadcast sports, is proud to announce the appointment to its senior leadership team of Massimo Magrì, joining the company as the European Commercial Director. The appointment will support the company’s regional expansion in Spain and Germany, led by its Headquarters in London and R&D Centre in Helsinki, helping scale the company to meet the rapidly increasing market demands for virtual advertising.

As European Commercial Director, Massimo Magrì will oversee and lead the company’s ongoing commercial growth across Europe. With 15+ years in the sports business, Massimo brings a wealth of international commercial experience to Supponor in media and marketing rights, TV production and pioneering new technologies in football and other sports. Most recently he held the role of Head of Virtual Advertising at Infront Sports & Media, working with a broad range of sports rights holders, including Serie A and the Bundesliga.

Massimo commented: “Having developed my career in Virtual Advertising and observing the industry for many years now, it is with great excitement that I join the Supponor team at a key time for the company to accelerate the growth of its successful commercial deployments across Europe. Supponor’s solutions are more relevant than ever to enable rights holders to unlock new revenues, to offer targeted audience engagement for sponsors and relevant advertising content for fans.”

James B Gambrell, CEO of Supponor, said: “While 2020 has been an incredibly challenging year for the entire live sports industry, Supponor has seen a significant breakthrough in commercial deployments as the benefits of our virtual advertising solutions have become ever more essential for value generation for our clients and their sponsors and broadcasters. After having begun to consolidate our lead across European football in Spain and Germany, with the appointment of Massimo we are preparing for further, rapid expansion in the seasons to come. Massimo’s understanding of our clients and their needs along with his knowledge and experience in virtual advertising in broadcast production will see Supponor reach new heights.”