The Zürcher Schlittschuh Club Lions (ZSC Lions), a professional ice hockey team from Zürich, Switzerland, have been a key player in the National League (NL) since 1930.

Their dedication to excellence encompasses not just their performance on the ice, but also the entire fan experience. This commitment inspired them to embark on a groundbreaking project: the construction of the cutting-edge Swiss Life Arena, aimed at setting new standards for ice hockey venues throughout Europe.

The ZSC Lions’ ambitious vision of creating an unparalleled ice hockey arena experience came with a host of complex challenges. However, the aim was to set a new benchmark.

To create an immersive and dynamic environment for fans, they needed an advanced but user-friendly system that was versatile enough to cater to various sports events beyond ice hockey and could facilitate advertising opportunities during game days.

“It’s not just about the games played here, it’s about the entertainment around the game, it’s the surroundings and how we create an atmosphere for fans where they feel central to the action,” said Roger Gemperle, Chief Marketing Officer, ZSC Lions.

To help ZSC Lions draw fans deeper into the action, Ross partnered with AVC Group to design an end-to-end solution for the Zürich-based arena.

Read the full article from ISSUE 37 below: