As the new Nissan Stadium nears its February 2027 completion date, the Tennessee Titans and Nissan officially introduce and share renderings of one of its premium clubs – the Nissan 1960 Club. Named for the year Bud Adams founded the franchise and Nissan Motor Corporation was established in the United States, the club features nods to the storied history of both organizations.

“The Nissan 1960 Club is an expansion of the unforgettable gameday experience that the Titans and Nissan have provided to fans since our partnership began in 2015,” said Stephanie Atkins, Titans Vice President of Client Services and Hospitality. “The space will not only highlight our shared history but also give Titans fans one of the most priceless experiences throughout professional sports.”

The sold-out club will accommodate up to 550 fans and feature an all-inclusive food and beverage experience, one of the most premium throughout the new stadium. Ticket holders will enjoy a private entrance, custom seating, and a speakeasy aesthetic, designed by Elevate Creative. The experience is designed to feel cohesive and grounded, drawing from shared themes of legacy, ambition, and evolution, showcasing the steady tradition of Nissan and the Titans.

Located at field level along the home sideline, the premium space gives ticket holders the chance to see players take the field for pregame warmups, as well as an on-field viewing experience for all four quarters of Titans home games. The Club logo was inspired by Nissan’s 1960 wordmark and will be displayed prominently throughout the space. Artifacts from both organizations also will be on display.

“The Nissan 1960 Club is where our legacy shows up loud and clear,” said Allyson Witherspoon, chief marketing officer, Nissan U.S. “It celebrates more than 65 years of innovation, performance and passion, and brings it to life in a way that feels unmistakably Nissan. With our U.S. headquarters here in the Nashville area, this partnership with the Titans is personal. It’s about pride, community and creating unforgettable moments for our employees, our customers and fans in Tennessee and everywhere the game is watched.”

The Nissan 1960 Club is an expansion of Nissan’s presence throughout the building after being announced as the exclusive naming rights partner of the new stadium in 2023. The Club will be available for all Titans home games, concerts, and other events at the new Nissan Stadium.