As one of Major League Soccer’s founding clubs, the Columbus Crew have long embraced innovation. Since opening ScottsMiracle-Gro Field in 2021, the club has continued that tradition by creating a venue designed to set a new benchmark for fan experience. Home to more than 20,000 supporters, the stadium hosts MLS matches alongside international soccer fixtures, concerts, corporate events and community activities throughout the year. 

To support that vision, the club deployed Uniguest Sports Hub across more than 550 endpoints throughout the venue, bringing IPTV, digital signage and centralized content management together on a single platform. Today, Sports Hub powers live IPTV, sponsor activation, hospitality experiences, EPOS-integrated menu boards and operational communications across the stadium, helping deliver a connected experience wherever supporters are. 

“When planning the new stadium, our biggest goals were to create an environment that was unmatched in the entire league in terms of fan experience, but also home-field advantage,” said Erik Shear, Senior Manager of Scoreboard Operations at Columbus Crew. “We wanted to create an atmosphere, both audibly and visually, that made our home feel like a fortress.” 

Read the full article from ISSUE 49 below: