As sports and entertainment venues across Europe evolve into multipurpose digital platforms, VITEC’s Myriam Calaber explains how AI, IP video, and sustainable technologies are driving a smarter, more flexible future for stadiums and arenas.
As sports and entertainment venues across Europe prepare for a new era of digital transformation, artificial intelligence (AI), IP video technologies, and sustainability initiatives are poised to redefine fan experiences, operational efficiency, and long-term profitability. That’s the message from Myriam Calaber, EMEA Venue Sector Industry Engagement Executive at VITEC.
“The venues that will thrive over the next decade are those that recognize adaptability as their greatest competitive asset,” said Calaber. “AI and IP video systems won’t just support operations — they will be core to how venues grow, engage audiences, and build new revenue streams.”
According to Calaber, the convergence of intelligent video distribution, real-time analytics, and smart automation will allow stadiums and arenas to transition from rigid, single-purpose facilities into dynamic multi-use spaces. From football matches to corporate events and children’s festivals, modern venues will be able to seamlessly shift branding, signage, and digital experiences to match diverse audiences — with minimal manual intervention.
Read the full article from ISSUE 42 below: