San Francisco 49ers launch official app with PwC
The San Francisco 49ers with support from PwC, the team’s Official Digital Consulting Partner, have launched the new 49ers App to members of the Faithful worldwide. Developed collaboratively by the two organisations, the app is a unique, one-of-one experience that combines PwC’s deep technological expertise with the 49ers legendary brand to create a personalised and customisable interface for fans.
“Providing the Faithful with an innovative fan experience, no matter where they are located around the world, is one of our top priorities as an organization. Our new 49ers App is meant to take that experience to the next level,” said Stephanie Rogers, 49ers Chief Marketing Officer. “As we celebrate our 80th anniversary, we are thrilled to unveil a platform that will more closely connect our fans to each other and the team. Today is an exciting day for us and we look forward to unveiling new features that will be built into this platform with our fans’ feedback.”
Industry-leading technology is ingrained in the 49ers App at every level, extending the franchise’s history of innovation over the past 80 years. With support from PwC, the 49ers are proud to launch Sourdough Sam AI, a generative AI chatbot designed to transform the digital and physical fan experience. Sourdough Sam AI will help fans learn team news and stats, enjoy gamedays at Levi’s® Stadium, and enhance their fandom. For example, it can tell users about their favorite players, help them navigate to the nearest stadium restroom, and even follow live games via a first-of-its-kind, real-time gamecast display.
“Being a sports fan in 2026 is about personalization and there is an expectation for teams to create a more personal, more digital, and more connected experience and this app is a powerful example of how technology can deepen those connections at scale,” said Tyson Cornell, PwC US Advisory Leader. “By bringing PwC’s deep data, design, and generative AI expertise with the historic 49ers brand, we were able to create an experience that meets fans where they are—whether at Levi’s® Stadium or anywhere in the world. As the Official Digital Consulting Partner of the San Francisco 49ers, we look forward to continuing to innovate and deliver together in the service of this incredible franchise and its fans.”
Designed to be a one-stop destination for all 49ers information, the new app customizes the user experience to each individual fan. From the moment they enter the app, fans are encouraged to personalize their profile and select their favorite players. These choices, which can be adjusted at any time, help the app tailor news and content feeds that are most relevant to each user’s interests.
If fans choose to enable location services, the app helps members of the Faithful connect with each other by providing information on 49ers fan chapters, meet-ups, and other events in their area. Collectible and shareable virtual “badges” are also awarded to fans who use specific features, complete tasks, and consistently use the app.
All Levi’s® Stadium gameday technology integrations from the previous version of the 49ers App are still available, including mobile ticketing, parking, payment, and concessions redemption. Moving forward, as the Faithful begin to use the app, the 49ers will continue to solicit their feedback as the app improves and evolves. The goal is for the 49ers App to serve as an important tool as the team continues innovating and transforming Levi’s® Stadium into an Intelligent Stadium.
“Based in Silicon Valley, we feel a deep responsibility to innovate and use technology to enhance our organization, stadium, and fan experience,” said Costa Kladianos, 49ers EVP & Head of Technology. “Creating a new digital platform that is accessible to our fans around the world is something we’ve been working on for quite some time. PwC has played a crucial role in developing the new 49ers App and we are fortunate to have them on our team. We look forward to collectively raising the bar for global sports brands and reimagining how technology can transform fandom.”
With the 49ers international growth, headlined by upcoming games in Mexico and Australia, the 49ers App is also now available in Spanish for the first time.
ADI delivers host of new digital stadium enhancements at Turf Moor
There’s an all new player arrival experience at Turf Moor Stadium thanks to the latest upgrades from digital stadium specialists ADI.
Burnley FC have again invested in their matchday experience with a host of digital upgrades to Turf Moor Stadium. Delivered by the club’s stadium digital partner ADI, the upgrades include two new dynamic, immersive tunnels as well as an additional corner screen above the players’ entrance tunnel.
Turf Moor Stadium has seen significant digital modernisation over the last 3 years, with multiple screens, signs and ribbons creating a large co-ordinated platform within and around Turf Moor Stadium. The latest updates focus on adding value and theatre to the players’ arrival and are focused in three main areas:
- A new players’ arrival tunnel in the North-East corner of the stadium, welcoming players as they arrive at the stadium
- A new players’ entrance tunnel in the South-West corner, where players will enter the pitch prior to kick-off
- A new immersive corner screen above the players’ entrance tunnel
- New LED gantries to manage crowds as they arrive and leave the matchday
Matchday glow-up
The new Heroes Tunnel adds to the theatre of the players arrival as they disembark from the team coach and head into the stadium, cheered on by junior fans lining the “Claret Carpet”.
The players’ arrival on pitch for match kick-off has also changed this season, moving from the North-West corner of the Stadium to the South-West corner. Following extensive consultation with the Club, ADI have created a completely new entrance tunnel – designing and building a steel-framed structure, dressed internally with LED panels to create a completely immersive digital tunnel.
As the players leave the tunnel and emerge onto the pitch, a new corner screen sits above the tunnel entrance between the two stands.
Finally, outside of the stadium bowl, ADI have installed two new double-sided LED gantries which are used to manage the flow of away fans as they approach and leave the stadium at the start and end of the match.
As with all of the LED technology within the stadium, the new screens and signage utilise ADI’s own proprietary MT LED modules. The external signage uses 6mm MT outdoor product, whilst the internal tunnels are from ADI’s fine pitch MTi range with a 2.5mm pixel pitch.
ADI continue to act as a full platform partner – as well as installing and operating new and existing screens and signage, ADI create and deliver content across every pixel. This ensures consistency of creative and also co-ordination of delivery to create a truly immersive experience within the stadium bowl.
Full turn-key solution
The club have benefited from ADI’s turnkey solution approach, with ADI taking ownership of every stage of the project delivery. This includes the design, construction and delivery of all structures including the brand-new player tunnel.
This saw the erection of a temporary structure for the first few matches of the season, whilst a completely new steel framework was built around this.
Once this was completed, the temporary tunnel was removed, allowing ADI’s installation team to install the 800+ of fine pitch LED panels across the walls and ceiling.
Co-ordinated platform
The new screens will merge seamlessly with the existing broader stadium platform, explains ADI CEO Geraint Williams: “Turf Moor is already one of UK football’s most digitally advanced venues, with over 1,000m2 of ADI installed screens and signage; the new elements will join onto this platform.
“As stadiums take on increasing levels of digital infrastructure, there is the danger that they become operationally fragmented. Every pixel of Burnley’s digital stadium platform is operated by a single club partner ensuring content can be easily controlled and co-ordinated.”
It's not just the installation and control that ADI manage either. Their matchday services team provide a full content creation service, working in close partnership with the club to create a fantastic fan experience.
Like every other screen within the stadium, the new screens are Powered by Live Venue, ADI’s broadcast fibre network that connects Turf Moor (and many other stadiums) to ADI. This allows ADI’s matchday teams to operate, manage and co-ordinate every second of the matchday experience live from galleries at their Lancashire-based HQ.
“We’re considering every element of the fan journey – looking at ways we can uplift experience and increase enjoyment. Burnley have a fantastic and loyal fanbase, but the club are keen to invest in the next generation of fans and their investment in the content experience reflects that. The new elements are part of getting fans closer to the players – their heroes – but it’s also about providing a platform for the players to feed off the fans and the stadium atmosphere.”
Como 1907 and EA SPORTS FC launch new partnership
Como 1907 and EA SPORTS FC have announced a new partnership facilitated by European Football Clubs.
Uniting football, video games, and culture, the collaboration will create new ways for supporters to experience Como 1907 through EA SPORTS FC. The partnership also coincides with the rapid growth of Como Gaming Club, a new platform launched earlier this season designed to connect fans through content, community, and digital entertainment.
Ryan Shelton, Chief Revenue Officer of Como 1907, said: "Football fandom today lives across far more than ninety minutes, and video games are a huge part of that. This partnership with EA SPORTS FC gives us a powerful way to meet supporters where they already are, while creating new stories, experiences, and touchpoints around the club. It also helped inspire Como Gaming Club, which is about building a community shaped by the way modern fans live football.”
James Taylor, Director of Football Partnerships at EA SPORTS FC, said: "We are delighted to work with Como 1907, a club bringing fresh energy and a clear sense of identity to the game. Together with European Football Clubs, this partnership reflects the growing role video games play in fan culture and offers new opportunities for supporters to engage with Como 1907 through EA SPORTS FC".
The partnership adds to Como 1907's growing presence at the intersection of football, entertainment, and culture, as the club continues to build new ways for fans to connect with its world.
Sacramento Republic names General Contractor for Stadium
Sacramento Republic FC have announced the selection of Moorefield Construction as General Contractor for the Club’s new downtown Sacramento stadium — a defining step forward in delivering the region’s largest professional sports and entertainment venue.
Moorefield Construction will oversee the project’s workforce, manage subcontractors, and direct the day-to-day building of the stadium that will rise as a new civic landmark and anchor the transformation of Sacramento’s downtown Railyards. For nearly 70 years, Moorefield Construction has been one of the premier hospitality and destination, immersive entertainment builders along the West Coast.
“Moorefield’s decades of experience delivering complex hospitality and destination entertainment projects, as well as regional sports projects give us confidence in their ability to execute at this scale,” said Art Zargaryan, Pegasus Development CEO. “What is being built at the Railyards is a civic landmark, and Moorefield has the expertise and the Sacramento roots to bring that vision to life.”
“We have spent nearly 70 years earning the trust of the communities and clients we build for, and this project is the most significant expression of that commitment yet,” said Executive Vice President Larry Moorefield of Moorefield Construction. “We are proud to stand alongside Sacramento Republic FC, Wilton Rancheria, and the entire project team in delivering something this region has never seen. Sacramento deserves this — and we will build it right.”
The company has been a key part in several of the region’s premier sports and entertainment builds. Moorefield Construction served as construction manager for the Athletics’ renovation projects – including a new clubhouse, stadium upgrades, and a broadcast center – that helped bring Major League Baseball to Sacramento. Their 2013 renovation of Hughes Stadium at Sacramento City College connected them directly to Republic FC’s earliest days, when thousands of fans first rallied around their club in 2014. Beyond the region, Moorefield was responsible for the successful delivery of renovations to the historic TCL Chinese Theatre in Los Angeles, gaming and hospitality projects across California, and immersive entertainment experiences like Universal Horror Unleashed – a project Moorefield Construction completed with Pegasus Development.
The selection builds on the growing momentum surrounding the project. Earlier this year, the Club announced it will now construct the largest outdoor, professional sports and entertainment facility in the region, set to open in 2028. The project team also includes Pegasus Development serving as the Owner’s Representative, MANICA and House & Robertson Architects serving as the lead design team and architect of record. Lund Construction has already begun procurement and plans to begin infrastructure work in the coming weeks.
Tennessee Titans reveal the Nissan 1960 Club
As the new Nissan Stadium nears its February 2027 completion date, the Tennessee Titans and Nissan officially introduce and share renderings of one of its premium clubs – the Nissan 1960 Club. Named for the year Bud Adams founded the franchise and Nissan Motor Corporation was established in the United States, the club features nods to the storied history of both organizations.
“The Nissan 1960 Club is an expansion of the unforgettable gameday experience that the Titans and Nissan have provided to fans since our partnership began in 2015,” said Stephanie Atkins, Titans Vice President of Client Services and Hospitality. “The space will not only highlight our shared history but also give Titans fans one of the most priceless experiences throughout professional sports.”
The sold-out club will accommodate up to 550 fans and feature an all-inclusive food and beverage experience, one of the most premium throughout the new stadium. Ticket holders will enjoy a private entrance, custom seating, and a speakeasy aesthetic, designed by Elevate Creative. The experience is designed to feel cohesive and grounded, drawing from shared themes of legacy, ambition, and evolution, showcasing the steady tradition of Nissan and the Titans.
Located at field level along the home sideline, the premium space gives ticket holders the chance to see players take the field for pregame warmups, as well as an on-field viewing experience for all four quarters of Titans home games. The Club logo was inspired by Nissan’s 1960 wordmark and will be displayed prominently throughout the space. Artifacts from both organizations also will be on display.
“The Nissan 1960 Club is where our legacy shows up loud and clear,” said Allyson Witherspoon, chief marketing officer, Nissan U.S. “It celebrates more than 65 years of innovation, performance and passion, and brings it to life in a way that feels unmistakably Nissan. With our U.S. headquarters here in the Nashville area, this partnership with the Titans is personal. It’s about pride, community and creating unforgettable moments for our employees, our customers and fans in Tennessee and everywhere the game is watched.”
The Nissan 1960 Club is an expansion of Nissan’s presence throughout the building after being announced as the exclusive naming rights partner of the new stadium in 2023. The Club will be available for all Titans home games, concerts, and other events at the new Nissan Stadium.
NHL Innovation Lab opens at Prudential Center
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizon, a simulated arena environment that will help the League office and its technology partners create, develop and enhance tools for use by venue and hockey operations staff, as well as game officials, coaches and players.
Located inside Prudential Center in Newark, New Jersey, the NHL Innovation Lab represents the next phase of the League’s technology strategy and builds on its long-standing relationship with Verizon, the Official 5G Partner of the NHL. The NHL Innovation Lab will serve as a centralized space to explore practical applications of emerging technologies that support on-ice performance, game operations and fan engagement. In parallel with the development and build-out of the NHL Innovation Lab, the League will test several new initiatives in and around the Prudential Center’s adjacent practice rink – the RWJBarnabas Health Hockey House.
“We’re incredibly proud to continue investing in innovation that strengthens our game and supports its long-term growth,” said Dave Lehanski, NHL Executive Vice President, Business Development and Innovation. “The NHL Innovation Lab powered by Verizon is an important next chapter in our technology and innovation journey. We continue to be committed to leveraging new and emerging technology to benefit every aspect of our game, and the NHL Innovation Lab gives us the ability to test, validate and refine new technology on the ice, in real game environments, all year round right in our own backyard.”
"This innovation lab is the next phase of our long-standing partnership with the NHL, allowing us to push the boundaries of what's possible on the ice, in the arena, and for the fans,” said Kyle Malady, CEO, Verizon Business. “By deploying Verizon’s Private 5G Wireless Network and Secure Cloud Interconnect (SCI) solutions, we are providing a dedicated, high-speed, and secure technology foundation for the NHL to incubate and validate next-generation solutions. We are proud to serve as the technological partner that helps the NHL strengthen its game."
The deployment of Verizon’s Private 5G Wireless Network will provide the NHL Innovation Lab with a dedicated, high speed and secure wireless infrastructure designed to enhance both game day operations and the overall fan experience. Purpose built by Verizon, the private network will enable the League to implement innovative solutions, including the enhancement of live coach to player video access on iPads for faster and secure analysis from the bench.
The network will also serve as a scalable platform for future innovation, with the potential to support additional technology integrations, including secure wireless connectivity to support real-time alerts in the NHL Watch Comms app on Apple Watches worn by NHL Officials. In addition, the network provides a strong and flexible foundation for expanded media capture workflows. The Verizon private network will also function as a secure “express lane” for critical data, including near real-time statistics and analytics, helping deliver consistent performance.
The NHL Innovation Lab will also take advantage of Verizon’s Secure Cloud Interconnect (SCI) solution which provides a private, dedicated, high‑speed and secure cloud networking infrastructure, designed to support reliable connectivity to critical applications and strengthen both game‑day operations and the overall fan experience. The increased bandwidth and reduced latency will allow the NHL to test and validate next-generation technologies, including advanced media workflows developed with Sony technology to capture and utilize 4K and 8K content at scale.
The NHL Innovation Lab will feature a Sony Crystal LED direct view display measuring 144” x 81” with an 2880px x 1620px resolution, and BRAVIA XR 75” Class Z9K 8K HDR Mini LED TV, with Sony Hawk-Eye installed throughout the practice rink, complementing the standard Sony broadcast and production equipment already deployed in the arena. Built on a modern, high-performance technology foundation, the NHL Innovation Lab will support near real-time applications, artificial intelligence and machine training and deployments and modern virtualization optimization. Testing at this scale helps futureproof the NHL, designed to help the network infrastructure meet rapidly growing data demands and evolving performance requirements.
With the opening of the NHL Innovation Lab powered by Verizon, the League becomes the first U.S. professional sports league to establish a dedicated facility focused on testing, validating and incubating technology in a simulated arena environment. The NHL Innovation Lab underscores the NHL’s commitment to innovation that delivers practical, scalable solutions for the game today while preparing for tomorrow.
New Nissan Stadium 75% completed as work continues
As March came to a close, the new Nissan Stadium officially reached its 75% completion mark. It gets closer to welcoming fans each day – in fact, 34 of the fan entry doors have been installed with only 37 remaining.
The site continues to average 2,000 workers a day on all levels and elevations of the building. Daktronics crews are part of that count as they work toward completing the sub-framing system for the LED boards, an integral part of the new stadium’s fan experience.
The massive project of getting the building ready for enclosure is firmly in progress! The top and bottom cables of the ETFE roofing system are laid out and have entered the next phase of completion as they start to be connected to the perimeter compression ring on the roof. They will slowly be lifted by hydraulic lifts around the building over a couple of months, beginning in April.
Only 45 out of the 1,185 panels are left to be installed until the curtain wall glass cladding system reaches final completion. The windows that make up the glass wall will ensure fans have great views of the city, even in an enclosed stadium. The exterior terraces are also coming together nicely! The first of the bi-fold doors that can open to create an indoor/outdoor experience are just about ready to go into place.
The masonry façade along the exterior base of the building is also making progress, with the west elevation halfway done and work started on the north elevation. The metal panel cladding along the outside of the building reached 50% completion, with work starting soon on the west elevation. The stone panel cladding, which will cover up the elevator and stair cores of the stadium got started in March with 2,400 square feet already installed.
On the inside of the stadium, the concrete masonry units — standardized, precast rectangular blocks — are close to being finalized with only 1,600 square feet of the total 52,000 square feet left to go. Ceramic tiling has also started to go up in restrooms on the event, plaza, and main concourse levels of the stadium. Once the ceramic tiling goes up, crews will be able to move forward with installation of Sloan plumbing fixtures throughout stadium restrooms.
For the foodies – the food production areas continue to get ready for operation. The focus has been on cooking hoods and walk-in coolers, with 40 of the 108 coolers installed throughout the stadium.
As fans pile into the current Nissan Stadium for concerts and events this spring, they will only have to look less than 100 feet away to see the progress that is being made on the new Nissan Stadium.
Yankee Stadium upgrades video displays for new season
New LED displays, manufactured and installed by Daktronics have been installed at Yankee Stadium to vastly increase the sharpness and vibrancy of video displays in the interior bowl. The main centerfield board, along with the large, flanking boards on either side, have been upgraded, along with the entirety of the two ribbon boards that span the facing of the 200 and 300 Levels of the Stadium. Daktronics displays at the stadium now total 22,355 square feet, and fans will be able to enjoy all of the boards in action throughout the upcoming season.
“Throughout the planning and execution of this enormously complicated project, Daktronics has been a wonderful partner,” said New York Yankees Senior Vice President of Stadium Operations Doug Behar. “We are extremely happy with the end result, which features 2-to-3 times better resolution and vibrancy than our previous video boards could provide. These improvements will elevate the Stadium experience for our guests, and we are excited for them to enjoy our video presentation throughout the season.”
“We pride ourselves on elevating the viewing experience at all levels of sports, including the biggest locations in professional sports, and that’s what we’re providing here at Yankee Stadium – an unforgettable game-day experience for all,” said Daktronics Vice President of Live Events Jay Parker. “From the first pitch to the final out, these displays help make every moment matter so fans can feel closer to the action and leave with memories that bring them back again and again.”
Main Centerfield Video Display Details
The main video display in centerfield will remain 59 feet high by 100 feet wide, but will now feature 8-millimeter pixel spacing to deliver higher resolution imagery with wider angle visibility. The display is capable of variable content zoning, allowing multiple active windows – with items such as live video, replays, graphics, animation, statistics and sponsorship messaging – to run simultaneously.
“We’ve worked with the New York Yankees over the years on multiple LED display project upgrades, and we’re proud their organization has trusted us to continue working with them on this latest installation, which includes their new main video display,” added Parker. “Bringing these new displays to the stadium, in conjunction with prior Daktronics installations throughout the venue, will deliver an amazing atmosphere for baseball and Yankees fans.”
Additional Display Details
The two boards which flank the main centerfield board have also been upgraded along with the ribbon displays mounted to the seating fascia along the 200 and 300 Levels of Yankee Stadium. Each of the left-field and right-field flanking boards remain 24 feet high by 59 feet wide but will now feature 8-millimeter pixel spacing to match the improved quality of the main board. The three-foot-high ribbon displays now feature 10-millimeter pixel spacing, and additional paneling has been added to the 200 Level fascia, creating a more encompassing display. The 200 Level ribbon now totals 614 feet in width, and the 300 Level ribbon retains its original 1,060-foot-wide expanse.
These displays can supplement content to the main display or be tied into the overall game-day experience with added graphics, information and messaging.
Spring Training Upgrade
As part of the overall project, the Yankees have also upgraded the main video board at George M. Steinbrenner Field, which is the spring home of the club and the regular season home of the Single-A Tampa Tarpons. The new LED video display is a Daktronics RENEW product, designed to fit the existing metal structure. It contains new, upgraded modules, internal components and control features for enhanced performance, higher resolution and renewed lifespan.
The main video display at George M. Steinbrenner Field will remain the same size and have increased resolution with 10-millimeter pixel spacing, an improvement from the previous 15-millimeter pixel spacing.
Daktronics has grown with the sports industry from the company’s beginnings in 1968. Today, the company has integrated LED super systems in more than 50% of all professional sports facilities in the United States and Canada. For more information on what Daktronics can provide, visit www.daktronics.com/professionalsports.
Daktronics provide LED overhaul of USC facilities
The University of Southern California (USC) has called on Daktronics of Brookings, South Dakota, to manufacture and install 22 LED displays for their athletics venues, including LA Memorial Coliseum, Galen Center, Dedeaux Field and Rawlinson Stadium. Installations were underway in Los Angeles, California, and were ready to entertain Trojans fans in 2025.
“In the new era of college athletics, it has never been more important to engage our fans and provide them with world-class experiences in our venues,” said Charles Griffin Cale Director of Athletics Jen Cohen. “We are thrilled with the opportunities Daktronics video displays provide us to deepen engagement with our fans every time they support the Trojans.”
LA Memorial Coliseum
The largest display is being installed at LA Memorial Coliseum where the USC Trojans play football. In the west end zone, a new 40-foot-high by 150-foot-wide display is being installed. It features a 10-millimeter pixel spacing to deliver excellent image clarity and contrast for fans to enjoy. It totals more than 5 million LEDs, an increase of 238% LEDs from the previous display, and with 5.3 million pixels, that’s 1.5 times the population of LA.
“The increase in resolution of this video display will be a noticeable difference for everyone attending an event inside LA Memorial Coliseum,” said Robin Hall, Daktronics regional sales manager. “We’re excited to be working with our partners in LA and at USC on this project and to be providing multiple displays throughout campus to improve the live event experience for Trojans fans.”
Galen Center
The Galen Center, home of Trojans Basketball, features a new centerhung display system and ribbon displays. The centerhung features four main video displays, each measuring 15 feet high by 31 feet wide, and four corner displays, each measuring 15 feet high by 3 feet wide. All of these displays feature 3.9-millimeter pixel spacing for crisp, clear imagery.
The underbelly of the centerhung system features two displays, each measuring 7.5 feet high by 17 feet wide to cater to fans sitting closer to the action. These both feature a tight 2.5-millimeter pixel spacing.
Adding to the overall experience, a ribbon display circles the seating fascia measuring 2.5 feet high by 549 feet wide and featuring 10-millimeter pixel spacing. Along the side of the court, six scorers tables each measure 2.5 feet high by nearly 10 feet wide and feature 3.9-millimeter pixel spacing. These displays offer the opportunity to highlight sponsors throughout events while also providing additional graphics and statistics.
Outside the Galen Center, two marquee displays were installed at Tilley Tower, each measuring 24 high by 31 wide and featuring 10-millimeter pixel spacing. These displays welcome fans to the arena and help brand the live event experience before the action begins.
Dedeaux Field
For baseball fans, Dedeaux Field features a new video display measuring 25 feet high by 50 feet wide, which is 2.75 times larger than the previous display. It features 10-millimeter pixel spacing and 1.1 million pixels, a significant improvement in resolution from the previous 23-millimeter spacing. This brings Trojan fans all the statistics and game information they expect for baseball to ensure their engagement and entertainment.
Rawlinson Stadium
Soccer fans are welcomed to Rawlinson Stadium with a new 11-foot-high by 20-foot-wide display. It also features a 10-millimeter pixel spacing to ensure the highest quality of game presentation at every event.
Each of the main video displays are capable of variable content zoning, allowing each to show one large image or to be divided into multiple zones of content to meet the needs of each sport and event taking place. Live video, instant replays, sport-specific stats and information, graphics and animations, and sponsorship messages are all at the fingertips of USC’s production team to share with their fans throughout events.
Every venue is receiving Daktronics’ industry-leading Show Control solution for live event productions. It provides a combination of display control software, world-class video processing, data integration and playback hardware that forms a powerful yet user-friendly production solution.
Included with the equipment installation, USC will also receive a digital content package to be produced and delivered by Daktronics Creative Services. This includes content customised for each sport and created to fit their unique display sizes.
UFL to Locate New Team in Oklahoma at New Stadium
The United Football League (UFL) has announced its plans to launch a new team in Oklahoma City beginning with the 2028 spring football season. As a cornerstone of the league’s growth strategy, the yet-to-be named team will bring high-quality professional football and family-friendly entertainment to Oklahoma.
“Oklahoma lives and breathes football, so bringing the UFL to Oklahoma City was an easy decision,” said UFL Co-Owner Mike Repole. “This is a state that shows up, cares deeply, and truly understands the game. From college powerhouses to Friday night lights, football runs deep here. We’re committed to building a franchise in OKC that the entire state can rally behind.”
Central to the UFL’s launch strategy will be the team’s home field: the MAPS 4 Multipurpose Stadium. Currently under development in downtown Oklahoma City, the venue is scheduled to open in early 2028 with a capacity of just over 10,000, offering UFL fans a modern football experience in the heart of the city’s burgeoning sports and entertainment district. The team's name, colors, and branding will be unveiled at a later date with the local OKC community included in the selection process.
“Oklahoma City has long been one of the most glaring vacancies on the professional football map,” said UFL President & CEO Russ Brandon. “The combination of a new stadium, deep-rooted football culture, and a city that has proven its ability to support major league sports makes this an easy decision. We are thrilled to bring the UFL’s brand of high-octane spring football to the passionate fans of Oklahoma.”
“Oklahoma City welcomes the UFL to our championship city!” said Oklahoma City Mayor David Holt. “We love sports and we love football, so we think this should be a great fit. We have always said that the MAPS 4 Multipurpose Stadium opens up new opportunities for our city, and this is a perfect example. We look forward to the UFL’s arrival in 2028!”
The UFL kicked off its third season on Friday, March 27, with eight teams, including the Birmingham Stallions, Columbus Aviators, Dallas Renegades, DC Defenders, Houston Gamblers, Louisville Kings, Orlando Storm, and St. Louis Battlehawks. The league is conducting a 10-week regular season followed by playoffs featuring the four best teams, which will compete to play in the 2026 UFL Championship Game on Saturday, June 13.
A Stadium Fit for Football
Set to open early 2028, the MAPS 4 Multipurpose Stadium will be a state-of-the-art venue featuring modern amenities, premium fan experiences, and the capacity to host a variety of events in addition to a UFL team, including professional soccer, concerts, rodeo, and other sporting and cultural events.
Designed by global stadium architecture firm Populous, the venue will have an initial capacity of 10,000, with the ability to increase, if needed.
The MAPS 4 Multipurpose Stadium will anchor a new multi-use cultural district that will unify downtown OKC from the city center to the Oklahoma River. The development, which will be one of the largest downtown districts created to date, will be within walking distance of the new Continental Coliseum, the Oklahoma City Convention Center, Bricktown, and the 70-acre Scissortail Park.
The stadium will be managed by Echo Investment Capital, an OKC-based multi-strategy investment firm founded by Christian Kanady. Lingo Construction serves as the construction manager. Groundbreaking is set to take place in June.
“We are excited to welcome professional football to Oklahoma City and partner with the United Football League," said Christian Kanady, Founding Partner and CEO of Echo Investment Capital. "With the successful sales of the 1910 Founders Club, OKC has demonstrated its readiness for professional soccer in 2028, and we are eager to embrace professional football as well. By introducing another world-class league to OKC, we aim to activate our stadium as the busiest outdoor venue in the country. This initiative will provide a great experience for downtown and for families throughout our community.”