Al-Ittihad, one of Saudi Arabia’s most storied football clubs, secured an impressive 4-1 victory over title rivals Al-Hilal in the Saudi Pro League at Alinma Stadium this past weekend. This win strengthens Al-Ittihad’s position at the top of the league table, furthering their championship ambitions and adding to their legacy as a leading force in Saudi football.
This milestone match also showcased a groundbreaking collaboration with CUE, a global leader in digital fan experiences for live sports audiences. Based in Nashville, Tennessee, CUE partners with major organizations across the NFL, NBA, NHL, and MLB, and expanded to Europe in 2022, working with renowned clubs like Tottenham Hotspur, Arsenal, the Boston Celtics, the Los Angeles Lakers, and the Kansas City Chiefs. Partnering with a club of Al-Ittihad’s stature marks a significant milestone for CUE’s growing presence in the Middle East.
Read the full article from ISSUE 41 below: