AXS, a trusted leader in advanced ticketing and live event technology, and Tickets for Good (TfG), the mission-driven ticket distribution platform for live events, have announced the launch of their collaborative API integration in the UK, enabling AXS clients to easily allocate ticket inventory to TfG members – including healthcare workers, teachers, charity workers, volunteers, and others who play vital roles in their communities.
Connecting directly to the Tickets for Good platform and its 620k verified global members, AXS-partnered UK venues, promoters, and artist management teams can seamlessly provide access to the joy of live events for TfG audiences, encompassing NHS workers, teachers, charity workers, volunteers, and people affected by the Cost of Living crisis, while also developing audiences, filling venues, and increasing social impact.
Now available in the UK following a U.S. rollout – with Germany set to launch later in 2026 – this integration enables tickets to be offered with full control retained by promoters over pricing, volumes, and eligibility windows.
“Launching our collaboration with Tickets for Good in the UK allows our partners to turn unused inventory into meaningful experiences, and we’re proud to help create access for those who already give so much back to our communities. It’s a powerful example of how smart technology can drive both social impact and stronger, more inclusive audiences,” said Peter Quinlan, Managing Director, Europe, AXS.
“By combining our mission-driven platform with AXS’s reach and flexibility across iconic events, we’re turning great intentions into great experiences. With more of the UK entertainment industry coming on board, we’re building a seamless, tech-enabled pathway that connects thousands of Tickets for Good members with the live events they love,” added, Steve Rimmer, Founder and CEO of Tickets for Good.
TfG has distributed over 1 million tickets across the UK, in partnership with leading ticket retailers, alongside more than 1k event organisers spanning music, theatre, and sport. The platform verifies eligible members and provides a trusted, closed-network environment for event partners to fill venues, grow audiences, and give back to communities.
Following strong growth in the UK and recent expansion into the United States and mainland Europe, Tickets for Good continues work with leading industry partners and investors committed to combining social impact with commercial success. Highlights from 2025 include:
- Selection for the BPI Innovation and Department for Business and Trade ‘Music Mission to Japan’, participation in their UK House music tech event at SXSW London.
- Completing a series of successful pilot events for TfG Belgium with full roll-out in Belgium and Germany coming in 2026 Q1.
- Announcing the appointment of Derek DeVeaux as Global Chief Operating Officer, along with new appointments to its UK office and promotions to global roles.
- New and returning music-related event partners joining, including Melody Garden, Phoenix Arts Club, Pixies, Robbie Williams, Sherelle, The Roundhouse, The Sun Festival, and Yungblud.
- TfG Netherlands launched with ambassador Robbie Williams, joined by new TfG ambassador and football legend Edwin van der Sar.
- UK Government Ministerial Round Table discussion on secondary ticketing participation with Ministers Madders and Minister Bryant, and the Departments for Culture, Media and Sport, Business and Trade.
- UK Business and Trade for North America spotlight interview, in association with the Department for Business and Trade.