Cadiz seal new stadium naming rights deal

Cádiz CF and JP Financial have announced their new strategic sponsorship agreement, which will see the clubs’ Nuevo Mirandilla stadium named as JP Financial Stadium for the next five years.

“This agreement goes far beyond sponsorship. It is a commitment to Cadiz, to its people and to an incomparable fan. We want JP Financial Stadium to represent commitment, professionalism and sustainable growth,” said Javier Rumbo, CEO and founder of JP Financial.

The president of the Cádiz Football Club, Manuel Vizcaíno, has underlined the strategic importance of the deal, saying: “Today we take a fundamental step in the recent history of the club. JP Financial joins our path with the conviction and strength of those who believe in this project and in this hobby. Carrying your name in our stadium for the dispute of our events is a responsibility that we proudly assume. This agreement will allow us to continue growing as an institution and strengthen our link with Cadiz.”

In addition to the implementation of the new trade name of the stadium for events, the agreement incorporates a set of social initiatives that both entities will jointly develop in the city over the next five years, combining responsible financial access and training programs aimed at different groups.

The sponsorship agreement, with an initial validity of five years, is effective immediately. The new name, JP Financial Stadium, will begin to appear in the club’s signage, official communications and audiovisual platforms over the next few weeks.

With this alliance, Cádiz Club de Fútbol continues to promote its global project of institutional growth and its commitment to the province, while JP Financial reinforces its positioning as an entity that combines access to financial solutions and education as a tool for progress.