Spain’s RC Deportivo La Coruña has opened its unique new Dépor Museo & Tour to the public in A Coruña (Galicia). Designed by Populous, the project introduces a unique concept that combines an interactive club museum and a matchday hospitality venue.
As a museum, it offers a comprehensive journey through the identity of RC Deportivo across three major thematic areas: its sporting history and greatest achievements; its social, cultural, and Galician impact; and its institutional evolution alongside the emotional legacy of Deportivo and its fanbase.
On matchdays, the space transforms into a unique hospitality area for fans, offering experiences tailored to different audiences. These range from VIP areas and curated dining concepts to personalized services and immersive technological experiences. Drawing on Galician culture and the Club’s own identity, the venue operates as an integrated ecosystem, connecting Deportivo with fans and partners alike. More than an exhibition space, the Dépor Museo & Tour has been conceived as a gathering place for the entire Deportivo community; accessible and intergenerational, conveying the emotion, heritage, and values that have defined the Club for more than a century.
“We are proud to collaborate with Deportivo on this new milestone and to help create a unique space that seamlessly integrates museum and hospitality functions. The Dépor Museo & Tour is designed to preserve and strengthen identity and legacy, while creating an experience that connects the past, present, and future of this great football club. Combining the local expertise of our Spanish team with Populous’ international experience, we conducted an in-depth analysis of the Club’s historical and cultural heritage and its wider context, ensuring that every space reflects the spirit of Deportivo in an authentic yet contemporary way,” said Jorge Betancor, Managing Director of Populous Espana.
