Venu Holding Corporation (“VENU” or the “Company”), owner, operator, and developer of premium entertainment and hospitality destinations, today announced a strategic partnership with Dimensional Innovations (DI), an experience design, technology, and fabrication firm known for delivering next-level immersive environments for leading brands and institutions worldwide. The firm’s portfolio includes work at Intuit Dome, Gillette Stadium, Mercedes-Benz Stadium, State Farm Arena, LEGOLAND Resorts, and the United States Air Force Academy.
Under the partnership, DI will consult across VENU’s premium portfolio, supporting signage, brand activations, and integrated experiential design elements that elevate the guest journey and enhance sponsor visibility. The collaboration reflects VENU’s continued focus on integrating advanced technology, premium ambiance, an omni-content programming model, and elevated hospitality as core drivers of its mission and long-term growth.
“Technology and premium design are not surface level enhancements. They directly influence the fan journey, how brands activate, and how our venues perform over time,” said JW Roth, Founder, Chairman and CEO of VENU. “Dimensional Innovations has delivered some of the most intuitive and engaging technology driven environments of this generation. Their ability to integrate digital displays, immersive activations, and scalable infrastructure allows us to create venues that deepen fan connection, expand sponsor opportunities, and improve operating efficiency. That expertise helps position our portfolio for the next era of live entertainment, and we are excited to push the boundaries of what is possible.”
“Great venues don’t just look premium; they deliver a premium experience for guests, operators and sponsors,” said Spencer Farley, Practice Director of Entertainment and Hospitality at Dimensional Innovations. “Our first focus is on a seamless guest journey from arrival to finale across VENU’s properties. We’ll help shape the moments fans remember most, from social-ready content activations to interactive sponsorship environments that pull fans in and deliver more value for partners at every venue.”
Dimensional Innovations has delivered high-profile projects across sports, entertainment, corporate, and cultural sectors for more than 30 years. Through this partnership, VENU continues to invest in next-generation venue infrastructure designed to support immersive environments, premium brand integration, and scalable portfolio growth.