Venu Holding Corporation (“VENU” or the “Company”), owner, operator, and developer of premium entertainment and hospitality destinations, today announced another large, long-term strategic partnership with AmpThink, a nationally recognised leader in the design and deployment of complex technology systems in large-scale public venues. Under the agreement, AmpThink will serve as VENU’s Master Technology Integrator tasked with innovating across its current and future amphitheater development portfolio.
AmpThink will support the planning and implementation of large-format digital displays, immersive video walls, audio-visual systems, wireless infrastructure, creative technology solutions, and robust wired networking environments. The partnership reflects VENU’s commitment to responsible stewardship of capital and operational efficiency. By centralizing technology strategy, the Company aims to streamline deployment, reduce redundancies, lower total cost of ownership, and enhance long-term system performance across its venues.
“We view technology infrastructure as foundational to both the fan experience and the long-term performance of our venues,” said JW Roth, Founder, Chairman and CEO of VENU. “AmpThink brings deep expertise in complex venue integration, and this partnership strengthens our ability to execute efficiently, scale intelligently, and deliver immersive environments that serve both artists and audiences. Together, we will build the future of live entertainment.”
“We’re proud to partner with VENU as it builds a new generation of premium live entertainment destinations,” said Bill Anderson, President of AmpThink. “VENU is completely reimagining what it means to experience your favourite artist, integrating technology, design, and infrastructure in a way that elevates both performance and ambiance. We’re excited to contribute our expertise in resilient, scalable systems that support immersive experiences while maximising operational efficiency, strengthening VENU’s ability to execute at scale across its premium, national portfolio.”
AmpThink has delivered large-scale projects including SoFi Stadium and Hollywood Park, CPKC Stadium, and CityPark. Its experience of deploying high-density wireless networks and hyper-converged infrastructure in major public venues is expected to support operational reliability, long-term cost efficiencies, and scalable innovation as VENU’s portfolio expands. VENU’s current development pipeline spans Oklahoma, Colorado, and Texas, with a long-term goal of reaching up to 40 locations nationwide.
Together, VENU and AmpThink will prioritise artist- and fan-centered design, ensuring that technology systems enhance immersive experiences while maintaining operational excellence behind the scenes. From VENU’s omni-content programming model to premium environments like the Aikman Club and Luxe FireSuites to large-scale stage production capabilities, the collaboration is designed to elevate the live entertainment experience across all touch points.