AXS Expands Tickets for Good Partnership to the UK
AXS, a trusted leader in advanced ticketing and live event technology, and Tickets for Good (TfG), the mission-driven ticket distribution platform for live events, have announced the launch of their collaborative API integration in the UK, enabling AXS clients to easily allocate ticket inventory to TfG members – including healthcare workers, teachers, charity workers, volunteers, and others who play vital roles in their communities.
Connecting directly to the Tickets for Good platform and its 620k verified global members, AXS-partnered UK venues, promoters, and artist management teams can seamlessly provide access to the joy of live events for TfG audiences, encompassing NHS workers, teachers, charity workers, volunteers, and people affected by the Cost of Living crisis, while also developing audiences, filling venues, and increasing social impact.
Now available in the UK following a U.S. rollout – with Germany set to launch later in 2026 – this integration enables tickets to be offered with full control retained by promoters over pricing, volumes, and eligibility windows.
“Launching our collaboration with Tickets for Good in the UK allows our partners to turn unused inventory into meaningful experiences, and we’re proud to help create access for those who already give so much back to our communities. It’s a powerful example of how smart technology can drive both social impact and stronger, more inclusive audiences,” said Peter Quinlan, Managing Director, Europe, AXS.
“By combining our mission-driven platform with AXS’s reach and flexibility across iconic events, we’re turning great intentions into great experiences. With more of the UK entertainment industry coming on board, we’re building a seamless, tech-enabled pathway that connects thousands of Tickets for Good members with the live events they love,” added, Steve Rimmer, Founder and CEO of Tickets for Good.
TfG has distributed over 1 million tickets across the UK, in partnership with leading ticket retailers, alongside more than 1k event organisers spanning music, theatre, and sport. The platform verifies eligible members and provides a trusted, closed-network environment for event partners to fill venues, grow audiences, and give back to communities.
Following strong growth in the UK and recent expansion into the United States and mainland Europe, Tickets for Good continues work with leading industry partners and investors committed to combining social impact with commercial success. Highlights from 2025 include:
- Selection for the BPI Innovation and Department for Business and Trade ‘Music Mission to Japan’, participation in their UK House music tech event at SXSW London.
- Completing a series of successful pilot events for TfG Belgium with full roll-out in Belgium and Germany coming in 2026 Q1.
- Announcing the appointment of Derek DeVeaux as Global Chief Operating Officer, along with new appointments to its UK office and promotions to global roles.
- New and returning music-related event partners joining, including Melody Garden, Phoenix Arts Club, Pixies, Robbie Williams, Sherelle, The Roundhouse, The Sun Festival, and Yungblud.
- TfG Netherlands launched with ambassador Robbie Williams, joined by new TfG ambassador and football legend Edwin van der Sar.
- UK Government Ministerial Round Table discussion on secondary ticketing participation with Ministers Madders and Minister Bryant, and the Departments for Culture, Media and Sport, Business and Trade.
- UK Business and Trade for North America spotlight interview, in association with the Department for Business and Trade.
OCVIBE form technology partnership with Daktronics
OCVIBE, the 100-acre mixed-use development transforming the area surrounding Honda Center, today announced a partnership with Daktronics, a globally recognised leader in immersive digital displays and experiential environments. The collaboration will bring a fully integrated state-of-the-art digital display system able to power large-scale, high-impact digital moments across the OCVIBE campus. Centred around 20,000 square feet of high-impact LED digital displays in the district’s Urban Park, the technology package will create a seamless, immersive environment that elevates the overall guest experience, improves way finding, and sets the stage for real-time engagement opportunities throughout the district.
The $25 million investment in Daktronics technology underscores OCVIBE’s long-term commitment to embedding digital infrastructure into the district’s foundation, ensuring the neighbourhood evolves alongside future programming, partnerships, and guest expectations.
“From the beginning, we’ve been intentional about how technology helps shape the OCVIBE experience,” said Graham Siderius, Senior Vice President and Chief Partnerships Officer at OCVIBE. “These digital displays aren’t just screens, they’re part of the fabric of the district, designed to guide guests, spark discovery, and create shared moments in real time. By integrating this technology at the ground level, we’re elevating the guest experience in a way that feels seamless, dynamic, and uniquely Orange County.”
As an emerging neighbourhood built for daily life and around culture, entertainment, and dining, OCVIBE is incorporating advanced digital display technology into its foundation.
Its partnership with Daktronics will ensure the digital surfaces throughout the district will be dynamic, responsive touch points that guide, inform, and inspire guests in a creative way each time they visit.
“The displays will provide amazing opportunities to engage with the public,” said Robin Hall, Daktronics Live Events Regional Sales Manager. “Integrating this technology from the beginning unlocks near unlimited potential to engage audiences and create memorable experiences that keep people coming back again and again.”
The Daktronics technology systems designed for OCVIBE will deploy a cohesive network of 20,000 square feet of digital displays across key public spaces, including parking and arrival zones, plazas and parks, Honda Center, and Katella Commons – the district’s 50,000 sq. ft. market hall. The coordinated system will deliver real-time updates and immersive visuals, enabling a mix of independent and synchronised content across the neighbourhood, while allowing for real-time programming.
Highlights of the system include:
·A media screen located within the Urban Park measuring 36-feet-high by 126-feet-wide featuring a 8-millimetre pixel spacing
·A 32.5-foot-high by 126-foot-wide marquee spanning the Katella and Cerritos parking garages featuring a 10-millimetre pixel spacing
·More than 400 additional digital displays throughout OCVIBE’s parking garages
Beyond visual impact, OCVIBE’s digital display platform is designed to evolve alongside the neighbourhood and is being built to support future programming, partnerships, and community-led content. Guests will soon experience this immersive display system when the first phase of OCVIBE opens in early 2027.
“As we introduce OCVIBE to event planners and organisers, flexibility and impact are key,” said Katie Pederson, Vice President of Special Events at OCVIBE. “The Urban Park’s integrated display technology allows us to support everything from large fan gatherings to curated outdoor entertainment and seasonal markets, all within a highly visible and connected environment. It’s a powerful tool that positions OCVIBE as one of Southern California’s most compelling new destinations for year-round live experiences.”
A District Powered by Partnership:
Recognising that powerful collaborations are critical to the success of growing cities and new mixed-use developments, OCVIBE remains committed to partnering with forward-thinking business leaders who share its vision of creating more vibrant places for people to live, work, and gather in Anaheim. These collaborations offer unique opportunities for organizations looking to support local Southern California culture, activate new public spaces, and foster a greater sense of belonging throughout Orange County.
“Daktronics has been a trusted partner at Honda Center for more than two decades, consistently delivering industry-leading technology that enhances how fans experience live events,” Siderius added. “As we build OCVIBE, it was important to work with a partner who not only understands our history, but also shares our vision for the future. Their expertise, innovation, and long-standing relationship with the Anaheim Ducks made Daktronics the clear choice to help bring this next chapter to life.”
“Being part of OCVIBE from the ground floor is a rare opportunity and one we are grateful to be part of,” added Hall. “When technology is integrated at the earliest stages of a mixed-use development, it becomes part of the architecture, the public realm and the guest journey, not an add-on at the end. We appreciate their belief in Daktronics and we look forward to continued success as it grows over the years.”
Daktronics joins a growing list of partners at OCVIBE that are dedicated to the long-term growth and success of Anaheim, including: UCI Health, Rady Children’s Hospital, Gallagher, YAAMAVA Resort & Casino, COX, and Concordia University Irvine.
Adder Technology launches Customer Experience Center
Adder Technology, a specialist in connectivity solutions and high performance IP KVM, today announced the opening of its new Customer Experience Center (CXC) at its global headquarters in the UK. The purpose-built environment marks a decisive step forward in how Adder supports customers evaluating complex technology decisions where connectivity and control are mission-critical.
Neil Hillier, SVP global sales and marketing at Adder said, “The Customer Experience Center defines how we intend to engage with the market moving forward. As an employee-owned business, we are focused on long-term value and meaningful investment. That same mindset is shared by our customers, who are making complex, high-impact decisions that require time, context, and verification. The CXC reflects these priorities and brings them together, truly representing the connection we value with our customers and partners.”
Experience On-Demand
Investment in essential, high-value, technology demands structured evaluation, cross-functional alignment, and demonstrable validation before approval. With stakeholders often distributed across geographies, efforts to bring people together can add delays and uncertainty to the process. According to Gartner, buying groups can range from five to 16 stakeholders across multiple business functions, increasing the need for coordinated evaluation and technical clarity.
The CXC provides a dedicated environment where customers can collaboratively explore solutions, verify compatibility, and align stakeholders through focused working sessions. Designed to support both in-person and remote participation, the facility is open year-round and enables meaningful evaluation aligned to customer decision cycles and complements existing time-bound industry events.
Experience with Context
The CXC has been designed to reflect the operational realities of the diverse industries Adder supports. From live broadcast and post-production to mission-critical control room environments in industrial, utilities, and transportation sectors, the facility enables visitors to evaluate IP KVM within representative workflows aligned to the performance, resilience, and integration demands of real-world operations.
Experience Technology Ecosystems
To further enhance customer experience with context, the CXC has been developed in collaboration with leading technology partners to reflect the multi-vendor environments customers operate in today. The CXC features a broad range of complementary solutions including:
- Control system unification software by Bitfocus
- PTZ cameras for remote viewing by Bolin Technology
- Data center infrastructure by Dataracks
- Visual production software by Disguise
- API integration and control via Stream Deck by Elgato
- High-end post-production monitors by EIZO
- Bespoke podcast table by Forecast Consoles
- Interactive presentation applications by FUTURESoftware
- Interactive touch screen displays by iiyama
- High-resolution LED display wall from Ledman
- Customizable control room consoles from LundHalsey
- IP networking switches by NETGEAR
- Pixel-perfect monitors by Philips
- Visual display software for control rooms by Ultimate Visual Solutions
The CXC positions Adder to support the next generation of complex connectivity decisions with confidence, clarity, and long-term commitment.
More information can be found here: https://www.adder.com/en/customer-experience-center
RC Deportivo La Coruña open Populous designed museum & tour
Spain’s RC Deportivo La Coruña has opened its unique new Dépor Museo & Tour to the public in A Coruña (Galicia). Designed by Populous, the project introduces a unique concept that combines an interactive club museum and a matchday hospitality venue.
As a museum, it offers a comprehensive journey through the identity of RC Deportivo across three major thematic areas: its sporting history and greatest achievements; its social, cultural, and Galician impact; and its institutional evolution alongside the emotional legacy of Deportivo and its fanbase.
On matchdays, the space transforms into a unique hospitality area for fans, offering experiences tailored to different audiences. These range from VIP areas and curated dining concepts to personalized services and immersive technological experiences. Drawing on Galician culture and the Club’s own identity, the venue operates as an integrated ecosystem, connecting Deportivo with fans and partners alike. More than an exhibition space, the Dépor Museo & Tour has been conceived as a gathering place for the entire Deportivo community; accessible and intergenerational, conveying the emotion, heritage, and values that have defined the Club for more than a century.
"We are proud to collaborate with Deportivo on this new milestone and to help create a unique space that seamlessly integrates museum and hospitality functions. The Dépor Museo & Tour is designed to preserve and strengthen identity and legacy, while creating an experience that connects the past, present, and future of this great football club. Combining the local expertise of our Spanish team with Populous’ international experience, we conducted an in-depth analysis of the Club’s historical and cultural heritage and its wider context, ensuring that every space reflects the spirit of Deportivo in an authentic yet contemporary way," said Jorge Betancor, Managing Director of Populous Espana.
Populous — which also designed the Dépor Training Center, the club’s new training complex unveiled in 2025 — developed the project in line with the club’s ambition to turn the museum into a new landmark for A Coruña and Galicia.
Hill Dickinson Stadium to host Lionesses fixture against Ukraine
The Lionesses will travel to the north-west for the 8pm fixture at Hill Dickinson Stadium, after facing world champions Spain four days earlier in the away leg of the June international window.
It will be the first time an England team has played at the Premier League club’s home since it opened in August 2025. It is also set to play a major role as a host venue for UEFA EURO 2028 and is among the 22 proposed stadiums included in the Home Nations’ bid to stage the 2035 FIFA Women’s World Cup.
Sarina Wiegman, England Manager, said: “It is very exciting for us to be playing for the first time at Everton’s new stadium. We have always said that taking this team around the country is so important, and we’re really looking forward to playing in front of fans in the north-west. The city of Liverpool has a rich football history with many connections to the Lionesses over the years, so it will be a very special evening.
Max-Morlock Stadium renovation: Proprojekt awarded contract
The city of Nuremberg has awarded PROPROJEKT the project management services for the next phases of the complete renovation of the Max-Morlock-Stadion as part of an EU-wide tendering process.
The tendering process was conducted in two stages as an EU-wide negotiated procedure. A total of six applications were received, of which five applicants were admitted to the bidding phase. Following negotiations and an evaluation of quality and price, Proprojekt was awarded the contract with the most economically advantageous offer.
Immanuel Geis, project manager and partner of the Proprojekt added: “We are very pleased to be able to support the city of Nuremberg and the club in the further development of the Max-Morlock-Stadium into an innovative, sustainable and economical and, in particular, emotional sports venue.”
Venu announces tech partnership with AmpThink
Venu Holding Corporation ("VENU" or the "Company"), owner, operator, and developer of premium entertainment and hospitality destinations, today announced another large, long-term strategic partnership with AmpThink, a nationally recognised leader in the design and deployment of complex technology systems in large-scale public venues. Under the agreement, AmpThink will serve as VENU’s Master Technology Integrator tasked with innovating across its current and future amphitheater development portfolio.
AmpThink will support the planning and implementation of large-format digital displays, immersive video walls, audio-visual systems, wireless infrastructure, creative technology solutions, and robust wired networking environments. The partnership reflects VENU’s commitment to responsible stewardship of capital and operational efficiency. By centralizing technology strategy, the Company aims to streamline deployment, reduce redundancies, lower total cost of ownership, and enhance long-term system performance across its venues.
“We view technology infrastructure as foundational to both the fan experience and the long-term performance of our venues,” said JW Roth, Founder, Chairman and CEO of VENU. “AmpThink brings deep expertise in complex venue integration, and this partnership strengthens our ability to execute efficiently, scale intelligently, and deliver immersive environments that serve both artists and audiences. Together, we will build the future of live entertainment.”
“We’re proud to partner with VENU as it builds a new generation of premium live entertainment destinations,” said Bill Anderson, President of AmpThink. “VENU is completely reimagining what it means to experience your favourite artist, integrating technology, design, and infrastructure in a way that elevates both performance and ambiance. We’re excited to contribute our expertise in resilient, scalable systems that support immersive experiences while maximising operational efficiency, strengthening VENU’s ability to execute at scale across its premium, national portfolio.”
AmpThink has delivered large-scale projects including SoFi Stadium and Hollywood Park, CPKC Stadium, and CityPark. Its experience of deploying high-density wireless networks and hyper-converged infrastructure in major public venues is expected to support operational reliability, long-term cost efficiencies, and scalable innovation as VENU’s portfolio expands. VENU’s current development pipeline spans Oklahoma, Colorado, and Texas, with a long-term goal of reaching up to 40 locations nationwide.
Together, VENU and AmpThink will prioritise artist- and fan-centered design, ensuring that technology systems enhance immersive experiences while maintaining operational excellence behind the scenes. From VENU’s omni-content programming model to premium environments like the Aikman Club and Luxe FireSuites to large-scale stage production capabilities, the collaboration is designed to elevate the live entertainment experience across all touch points.
Marvel Stadium boosted with introduction of Optical Tracking Technology
The AFL and Telstra have announced a two-year partnership with Champion Data to trial cutting-edge Optical Tracking Technology at Marvel Stadium, representing a significant advancement in football technology and innovation.
A program that is set to pioneer the way AFL stadiums could look in the future, the trial will see more than 40 cameras installed at Marvel Stadium, creating a sophisticated data capture system designed to transform multiple aspects of the game.
The optical tracking technology will enable the development of comprehensive data models across five key areas:
- Fan Engagement: Integration of enhanced broadcast and digital content to elevate the viewing experience for AFL supporters.
Performance Analytics: Advanced injury prevention measures and detailed performance analysis to support player welfare and development. - Coaching Innovation: Real-time team structure analysis, in-game technique assessment, and the ability to explore the creation of virtual reality coaching content to enhance tactical preparation.
- Officiating Support: Goal-line technology and additional adjudication tools to assist match officials in critical decision-making.
- Medical Applications: High-quality vision capture for concussion assessment and other medical analysis requirements.
Pioneered by Telstra, the collaboration reflects a shared vision to advance the sport through innovative technology, enhancing player welfare, coaching capabilities, fan engagement, and officiating standards.
Telstra has invested heavily in increasing network capability at Marvel Stadium to enable the new technology, now establishing it as the AFL’s leading venue for technological innovation.
Australia’s leading telco has rebuilt its network at Marvel Stadium, converging 4G, 5G and Wi-Fi infrastructure to provide the high-speed connectivity critical to monitoring the rapid movement from cameras during play, creating the conditions necessary for live analytics, officiating support, and enhanced fan experiences at scale.
The trial is expected to commence following camera installation in mid-2026, with insights gathered throughout the two-year program informing potential broader implementation across AFL venues.
The introduction of optical tracking follows the successful launch of Telstra Touch and Track, developed by the AFL, Telstra and Champion Data, which allows AFL fans who are blind or have low vision to follow live AFL games by physically feeling player and ball movement.
The system previously used 14 cameras to track the ball, with the new optical tracking trial expanding this to more than 40 cameras following the player and ball, which will further enhance the experience and support the continued rollout of the initiative.
Bec Haagsma, AFL Executive General Manager Customer, Commercial and Technology, said: “Optical tracking puts the AFL and Marvel Stadium at the forefront of how technology can shape the future of our game, both on and off the field.
“Working with Telstra and Champion Data, we’re excited to explore over the next two years how this technology can enhance everything from player welfare and coaching to officiating and the way fans experience football — not just at Marvel Stadium, but across AFL venues into the future.”
Nathan Gumley, Group owner - IT software engineering, Product and Technology, Telstra said: “Optical tracking is a step change in how we understand the game, and more importantly how we bring fans closer to it. We’re focused on building products that turn world class network capability into world class experiences, and this project is a perfect example of that in action. It’s only possible through deep partnership, and we’re proud to be working alongside the AFL and Champion Data to unlock richer, faster insights that can power everything from officiating to more personalised digital experiences for fans.”
Scott Fitzgerald, General Manager Marvel Stadium said: "The Optical Tracking Technology trial at Marvel Stadium will enhance our capability as a venue not just for AFL games but for other sports, major events and concerts.
"At Marvel Stadium, we are leaders in innovation and are always continuing to look at ways to improve the stadium alongside Telstra and Champion Data. We are excited to see the rollout of this program and how it can improve multiple aspects of how we operate."
Aaron Cross, CEO, Champion Data said: “Champion Data commenced our optical tracking program two years ago, appointing Dr Stuart Morgan (from the AIS) to lead the program. In the 2025 AFL season we delivered live ball tracking. In 2026 and beyond, the next phase is a potentially world-first integration of optical tracking with event and device technologies in a live ecosystem for the AFL.
“It enhances the 2025 solution and creates a pathway to global leadership in both officiating and game insight. The AFL has set significant expectations in both domains, and we aim to meet them while deepening our long-standing partnership with Telstra in fan engagement and attracting new fans with innovative ideas for game-day experiences.”
SIS Pitches transform Hednesford Town playing surface
A new, state-of-the-art hybrid pitch looks set to play a major role in a season to remember for Hednesford Town FC, with the club challenging at the top of the Northern Premier League just months after the pitch was installed.
The pitch, which was developed and delivered through a collaboration between SIS Pitches, SEL Environmental and FORMA, was installed over the summer as part of a major investment programme led by club owners, Craig and Amanda Gwilt.
Designed to provide a faster, more durable and consistent playing surface, as well as advanced water recycling capabilities, the new hybrid pitch system is now being hailed as a key factor behind the Pitmen’s strong start to the 2025/26 campaign.
Hednesford’s board appointed SEL Environmental as the project’s main contractor, who in turn approached SIS Pitches, having been made aware of the business’s expertise and delivery of Everton’s state-of-the-art pitch at Hill Dickinson Stadium. Noting the ambitions for Hednesford’s 6,000 capacity Keys Park, the vision was to install the same pitch system as Everton’s, bringing a world-class playing surface to English football’s seventh tier.
The standout feature of the new Keys Park pitch is its pristine SIS Grass Hybrid surface. Synthetic fibres have been stitched into the natural grass to give roots a stable anchor, greatly enhancing durability throughout a demanding fixture schedule. These fibres also create vertical channels that encourage efficient water movement and support stronger, deeper root development compared with a standard natural pitch, resulting in a more resilient and consistently high‑performing playing surface.
Beneath the playing surface itself, the SIS Air AquaCycle system delivers significant performance and sustainability benefits, combining advanced aeration technology with FORMA’s revolutionary 525,000‑litre Formavoid® subterranean raft system.
Acting as a water‑storage layer directly beneath the pitch, the Formavoid® raft captures rainfall at source and retains it close to the rootzone for controlled, sustainable reuse. During heavy rainfall, the aeration system’s vacuum fan draws excess water through the pitch into the raft, where it can either be harvested for irrigation or temporarily stored and released at a regulated rate. Meanwhile, the aeration system operates in pressure mode to relieve compaction, enhancing airflow and nutrient movement to promote healthier turf.
With limited space at the stadium, a bespoke 40‑foot containerised plant room was created and installed on site. Fully controllable via smartphone, tablet or computer, the solution is expected to deliver strong environmental gains and a favourable long‑term return for the club.
Commercially, the new hybrid pitch is already proving its value. With capacity for up to three times the use of a standard natural surface, Keys Park can now host Premier League academies, women’s fixtures, and potentially serve as a training venue for future international tournaments.
Craig Gwilt, owner and chairman at Hednesford Town FC said: “We set out to install one of the most technologically advanced pitches in the world here at Keys Park and certainly feel like we’ve achieved that goal. Feedback from our own coaching staff and players, as well as from opposition clubs has been overwhelmingly positive so far. We certainly feel like we have one of the best facilities in the region, if not the country here in Hednesford, which really helps to put the club on the map and allows us to forge partnerships with some of our neighbouring Premier League and EFL clubs.”
“One of the most satisfying aspects of the project is that we’ve not only introduced an asset that will benefit the club commercially but will also minimise our environmental impact. For us, balancing those two has always been paramount.”
Miami Freedom Park: Evolv to provide spectator screening services
Evolv Technologies Holdings, Inc., a leading security technology company pioneering AI-based solutions designed to create safer experiences, today announced that Evolv Express® has been selected for use stadium-wide at Inter Miami CF's new home located at Miami Freedom Park.
Evolv Express Gen2 systems will be installed at the new 25,000-seat Florida stadium, which is slated to open on April 4, 2026. Evolv Express was designed to allow people to move through screening at their natural walking pace, aiming to provide a welcoming security screening experience for fans.
The stadium will also utilise the Evolv eXpedite™ autonomous x-ray bag scanner for additional screenings.
Concurrent with the deployment, Evolv has been designated as the “Official Fan Screening Provider of Miami Freedom Park.” The company will have a brand presence inside the new stadium on match days and year-round on the venue’s digital media.
“It’s especially gratifying to add Miami Freedom Park to our professional sports customer roster, which now stands at over 60 teams and venues in the U.S. and Canada,” said John Baier, Evolv’s Vice President of Sports & Entertainment. “Just as the Stadium is cutting edge in design, Express and eXpedite are cutting edge in security screening technology. It’s an ideal combination, and we’re excited to help deliver on the team’s vision to build a first-class destination for Miami and the world.”
Evolv Express has been used at all match venues and select training sites during prominent global soccer competitions. Worldwide, Evolv counts nearly 100 customers on its sports and entertainment roster, and more than 1,100 across all verticals. The deployment also expands Evolv’s substantial existing footprint in the Sunshine State, joining Benchmark International Arena (formally Amalie Arena) in Tampa, among others.