Gensler appoint Regional Sports Leader for APME region
Gensler has announced the appointment of Elliott Pears as Regional Sports Leader for Asia Pacific and the Middle East (APME). Recognised globally for its impact across architecture and design, the firm continues to expand its leadership platform through strategic appointments in key growth regions.
“Elliott brings a rare combination of global expertise and local insight,” said Lisa Munao, Managing Director of Gensler Australia. “His leadership will strengthen our ability to deliver sports and entertainment venues that engage communities and create lasting value.” An Australian-born architect, Pears returns home to lead the growth of the regional Sports & Entertainment Practice, reinforcing Gensler’s long-term commitment to one of the world’s most dynamic sports and entertainment markets.
“Returning to Australia and working with clients across APME is both exciting and meaningful,” said Pears. “This region has a deep passion for sport and entertainment, and a growing ambition to deliver venues that enhance fan engagement and contribute to long-term community value. I’m excited to combine global insight with local collaboration to shape environments that perform on every level.”
Across Asia Pacific and the Middle East, sports and entertainment infrastructure is entering a new phase of investment and reinvention. In India, public and private capital is driving upgrades to legacy stadiums and the development of flexible, multi-sport, entertainment-ready venues. In China and Southeast Asia, basketball and football are fuelling demand for high-performance arenas and advanced training facilities. Meanwhile, in the Middle East, sports precincts are increasingly designed as anchors for tourism and mixed-use development. This regional momentum aligns closely with Gensler’s approach to sports and entertainment design, integrating venue, city, and experience thinking to create spaces that perform year-round, reflect local culture, and support broader economic and community objectives.
“APME represents one of the most compelling growth frontiers for sport globally,” said Ryan Sickman, Global Leader of Gensler’s Sports Practice. “Expanding our leadership platform into the region is a deliberate step in strengthening our global network. Elliott’s ability to bridge creative vision and technical execution positions us to accelerate growth across APME and deliver the high-performance environments our clients expect.”
Gensler’s Sports & Entertainment Practice has established itself as a global leader, shaping high-performance venues that engage communities and drive economic and cultural impact. From internationally recognised stadiums and arenas, including Al-Ahly Stadium in Egypt, Capital One Arena and Crypto.com Arena in the U.S., to regional projects such as Melbourne Park Visioning in Australia and Spark Arena renovations in Auckland, the firm brings world-class expertise to both global and local markets. Complementing its sports portfolio, Gensler is also redefining live entertainment spaces. Elliott has led high-profile projects such as Live Nation’s Lima Arena in Peru and the Charlotte Music Venue in the U.S., blending design and technology to create spaces that perform year-round and resonate with local audiences.
“Sport plays an outsized role in shaping culture and economic vitality across Asia Pacific and the Middle East,” said Theresa Sheils, Co-Regional Managing Principal for Gensler APME. “Elliott’s appointment reinforces our long-term commitment to expanding the Sports Practice in the region, enabling us to deliver precinct-scale projects that go beyond game day and create lasting value for athletes, fans, and communities alike.”
With more than 15 years of experience delivering complex stadiums, arenas, and large-scale masterplans globally, Pears has overseen projects across all five major U.S. sports leagues as well as major European football leagues, bringing that expertise home to Australia. Licensed in both the United States and Australia, he combines design leadership with strategic insight, ensuring sports and entertainment venues generate lasting cultural, social, and commercial value.
Chicago Fire partner with WillScot during construction period
Following its new stadium groundbreaking last week, Chicago Fire FC today announced a partnership with WillScot, North America’s largest and most trusted provider of temporary space solutions. For more than 80 years, WillScot has powered progress across jobsites, businesses, and communities, delivering modular offices, storage containers, and other turnkey solutions that keep projects moving.
As part of the partnership agreement, WillScot will supply onsite workspace, storage, and restroom facilities throughout the duration of construction for the Club’s new 22,000‑capacity, privately-funded stadium at The 78 in Chicago's South Loop, expected to open in 2028.
"We are thrilled to partner with WillScot and ensure our new stadium is equipped with the best-in-class temporary space solutions following our official groundbreaking,” said Goyo Perez, Senior Vice President Corporate Partnerships at Chicago Fire FC. "WillScot’s expertise and innovation aligns with our commitment to create cutting-edge facilities for both the Club and for the city of Chicago.”
“At WillScot, we’re driven by the opportunity to support meaningful progress in the communities we serve, including this project that will energize the people of Chicago,” said Corey Salemi, VP of Product & Marketing at WillScot. “By providing modern, high‑quality workspace and storage solutions, we’re ensuring the construction teams have the reliable, efficient infrastructure needed to keep this ambitious development moving on schedule.”
WillScot will also be featured across a range of assets at Chicago Fire FC home matches and at the new stadium construction zone in The 78.
Grass Valley power broadcast upgrades at University of Illinois
Grass Valley and integration partner Tab M Solutions have completed Phase 1 of a new broadcast production control room for the University of Illinois Division of Intercollegiate Athletics: Fighting Illini Productions. Delivered ahead of the 2025 football season, the installation primarily supports football and basketball videoboard productions, with secondary integration into Big Ten+ broadcasts.
The project is Phase 1 of a multi-phase buildout, and required Grass Valley and Tab M Solutions to deliver an entirely new broadcast infrastructure within an existing facility, presenting space and thermal constraints. Tab M Solutions designed a hybrid SMPTE ST 2110/SDI architecture that allows staff to maintain familiar SDI workflows while leveraging IP where it delivers infrastructure efficiency and scalability.
The deployment includes five Grass Valley LDX 150 cameras with super slow-motion licenses, one LDX 135 RF wireless system, and a CCS-ONE camera control server. The LDX 150 cameras are deployed natively over ST 2110, eliminating traditional baseband CCUs and enabling direct connectivity from venues to the core IP switch. CCS-ONE centralizes shading and supports remote monitoring.
“Our objective was to elevate our game-day production while positioning Fighting Illini Productions for long-term growth,” said Derryl Myles, Associate Director of Athletics, Fighting Illini Productions & Technology. “The hybrid architecture allows us to incorporate IP strategically while maintaining familiar workflows, and the LDX 150 cameras provide the image quality, flexibility and performance we need to meet the expectations of Big Ten and our fanbase.”
By eliminating traditional CCUs and reducing hardware density, the design lowered rack space requirements and thermal load while simplifying integration within the existing control room footprint.
“This was an intentional transition strategy,” said Kevin Tucker, Partner & CTO, Tab M Solutions. “The hybrid 2110/SDI architecture preserves operational familiarity while leveraging IP where it creates tangible benefits. Deploying the LDX 150 cameras natively over 2110 reduced rack space, heat load, and integration complexity while creating a scalable foundation for future expansion.”
Phase one establishes the technical platform for the University of Illinois’ long-term production vision to enhance its storytelling capabilities while future-proofing its infrastructure. “It’s another example of the innovations we’re proud to be bringing to collegiate sports production with our partners at Tab M Solutions,” says Greg Doggett, VP of Sales, NAM Sports at Grass Valley.
“Fighting Illini are now equipped with a production control room and hybrid infrastructure that positions it perfectly to meet the needs of today while building scale and flexibility for the challenges and opportunities of tomorrow. We’re delighted to be supporting them on that journey.”
Lawo Delivers Fully IP‑Based Video Infrastructure for University of Nebraska’s HuskerVision
The University of Nebraska’s HuskerVision has completed the second phase of a multi‑year modernization effort with the deployment of a comprehensive ST 2110‑based video infrastructure powered by Lawo. Following an audio‑first transformation in 2023—HuskerVision’s initial step into IP workflows—the new video implementation brings all major athletic venues into a unified, software‑based production environment. The result is a campus‑wide media fabric capable of handling simultaneous shows from multiple control rooms, while giving student operators access to the same tools used in top‑tier broadcast facilities.
The earlier audio upgrade had introduced HuskerVision to Lawo’s IP ecosystem through mc²56 production consoles, A__UHD Core processing, A__stage 64 and A__mic 8 interfaces, and HOME Management for routing and orchestration. “Doing audio first was key,” recalls recently retired Chief Engineer Scott Guthrie. “We learned timing, stream management, PTP, device discovery—all the fundamentals. When it came time to roll out video, everyone was ready.”
That readiness was crucial as the university moved towards their SMPTE ST 2110 implementation designed and integrated by BeckTV. With Nebraska’s athletic venues spread across a wide geographic area—including Memorial Stadium, Hawks Championship Center, the Devaney Center, Pinnacle Bank Arena, Haymarket Park, and the Dillon tennis and Hibner soccer complexes—the goal was to bring all locations together through a single IP backbone feeding three co‑located control rooms inside Memorial Stadium. This allowed operational consolidation while dramatically boosting routing flexibility.
At the core of the new video infrastructure is Lawo’s .edge platform, used both as a high‑density gateway and as a full IP processing node. Multiple .edge frames provide 3G‑SDI and 12G‑SDI ingest, while native ST 2110 connectivity and quad‑25GbE interfaces feed the production fabric. The system’s ability to present SDI inputs as network “proxies” gives HuskerVision high scalability with minimal bandwidth overhead. “We can bring in signals from any venue—whether five cameras from volleyball or a full football package—and everything just shows up in the fabric,” says Director of Technology Garrett Hill. “Routing video or audio essences independently is as easy as moving blocks around.”
One of the most operationally transformative areas is the truck dock at Memorial Stadium. Using .edge for video and A__stage64 for audio, HuskerVision can now exchange 24×24 bidirectional signals with national broadcast trucks, accommodating 12G‑SDI, HDR, SDR and ST 2110 feeds without additional hardware. “Trucks get whatever flavor they want,” says Guthrie. “Up, down, HDR, SDR—it’s all handled right there in the IP edge.” Hill notes that the increase in available I/O and native processing “has completely changed how we interact with visiting crews.”
Workflows inside the control rooms benefit heavily from Lawo’s HOME Apps, running on COTS servers. The HOME Multiviewer, combined with theWall layout builder, enables dynamic, venue‑specific monitoring setups that can be reconfigured in seconds. Meanwhile, the HOME UDX app provides on‑demand up/down/cross conversion directly in the network, reducing the need for traditional baseband converters. BeckTV Senior Engineer and Nebraska alumnus Brock Raum describes this flexibility as the project’s defining characteristic: “From season to season your shows change—and sometimes just from sport to sport. You might have soccer in one control room one day and football in another. With HOME Apps you shut down the tools you don’t need and spin up the ones you do. We’ve played with the webRTC app, downstream keying, UDX—you name it. The flexibility of using COTS hardware with the HOME App system is the highlight of the whole solution. If I need an app for a set of shows, I use FLEX credits. When I don’t, I shut it down and reuse those credits for something else.”
All workflows—video routing, tally, device control and multiviewer changes—are orchestrated through Lawo VSM, which gives operators a single, intuitive control layer across the multi‑venue environment. According to Guthrie, “VSM lets us go from a big‑screen volleyball show to a press‑conference recording setup with one or two clicks. In a schedule where events overlap constantly, that’s huge.”
Because HuskerVision relies heavily on student operators, the accessibility of the system was essential. Seven full‑time staff oversee a large student team who are involved in every aspect of the productions. Raum says, “Students are doing real engineering tasks now. They’re learning on the same tools used in the broadcast trucks.” Guthrie adds, “They learn the backend—how to modify layouts, manage essences, fix routes. And they get it.” Hill emphasizes the career value: “Training on the best gear helps them get jobs. Our students leave here ready for the industry.”
With the new IP backbone, HuskerVision can now scale productions, transport media content more efficiently between venues, and support multiple overlapping events with unprecedented ease. As Guthrie puts it, “Our business is making the fans happy. And with this system, we can do better than ever before.”
SIS Pitches new Rapid Hybrid Turf solutions combat struggling surfaces
With fixture schedules intensifying and sporting venues hosting more events than ever, SIS Pitches has launched two new hybrid pitch systems designed to help grounds teams and stadium operators tackle mid‑season deterioration and tight installation windows without compromising performance.
SIS Pitches’ GAMEREADY Hybrid range offers two new hybrid grass pitch solutions, both of which significantly reduce the typical lead time associated with new pitch installations. Thanks to the new range, grounds teams benefit from a solution that is faster and more cost-effective to install than traditional hybrid carpet systems, requiring less forward planning.
The first of the two innovative systems is GAMEREADY Pre-stitched turf, a premium-grade sports turf, which is grown and stitched at an off-site turf farm before being harvested and installed within just two days as a reinforced, high-quality match-ready hybrid playing surface.
Ideal for grounds teams and stadium operators faced with a struggling pitch mid-season or a short installation window due to a busy events calendar, the turf is grown either by SIS Pitches or one of its trusted turf farm providers before being stitched at a 45mm depth using the state-of-the-art machinery from SISGrass. In as little as eight weeks post-stitching, the turf is harvested with the hybrid fibres in place, before being transported to the stadium. The pre-stitched hybrid turf is then installed by specialist teams within a two-day window, providing immediate game-ready reinforcement.
In independent testing by the University of Tennessee, GAMEREADY Hybrid was found to provide the most natural feel as well as greater consistency, safety, stability and traction than both conventional hybrids and natural grass playing surfaces. These benefits were successfully demonstrated at the FIFA Club World Cup 2025 in the USA, highlighting the system's proven performance at elite standard.
The pre-stitched surface assures stadium operators of reduced upfront investment by eliminating the need to commit to a conventional hybrid carpet around a year in advance. SIS Pitches' pioneering system allows turf from any farm to be selected and stitched a minimum of eight weeks before being harvested.
The second GAMEREADY Hybrid system is SIS Pitches’ Rapid-stitch Turf, which sees premium natural turf installed and stitched simultaneously. The result gives grounds staff the opportunity to plan for an installation window of as little as three days – a timeframe never previously thought possible for a machine-stitched hybrid surface.
GAMEREADY Hybrid Rapid-stitch Turf redefines expectations for time-pressed grounds teams and stadium operators, enabling ultra-fast, high-quality stitched hybrid pitch installations during the tightest windows. Offering a cost-effective alternative to traditional hybrid carpets, it combines rapid installation with deeper hybrid stitching—at least 85mm—for a more durable, maintenance-friendly playing surface with an extended lifespan.
Crucially, the Rapid-stitch system allows grounds staff to source turf from their preferred farm at short notice while still benefiting from gold-standard stitched hybrid reinforcement. This approach eliminates the high costs, limited availability, and long preparation times typically associated with traditional hybrid carpets kept in reserve.
Each Rapid-stitch Turf pitch is installed using the manufacturer’s next-generation SISGrass Hybrid machines, which feature the world’s fastest hybrid stitching technology. Their unmatched speed reduces full-pitch installation times by up to 78%, while a design that’s up to 70% lighter than competing models minimises turf stress and surface compaction. With fully customisable stitching depths ranging from 45mm to 180mm, these machines were instrumental in developing the GAMEREADY Hybrid range.
The stronger reinforcement created between the fibre and the rootzone extends the lifespan of the Rapid-stitch Turf to a minimum of two years – a standout advantage for clubs struggling throughout winter. Like the Pre-stitched equivalent, GAMEREADY Hybrid Rapid-stitch Turf has also been tested by the University of Tennessee and proven to provide a faster, more responsive and more stable surface than traditional hybrid carpets.
SIS Pitches’ Rapid-stitch Turf set a new record in elite stadium turf delivery at the FIFA Club World Cup 2025, where a ready-to-play Rapid-stitch surface was successfully installed at the Miami Dolphins’ Hard Rock Stadium in just 56 hours.
Ivo Lamot, CEO at SIS Pitches said: “The launch of our GAMEREADY Hybrid rapid turf solutions marks the start of another exciting chapter for grounds teams and stadium operators worldwide, by setting the bar even higher for what can be achieved with hybrid pitch installations. Our Pre-stitched and Rapid-stitch hybrid pitch systems are a direct response to the increasingly tight turnaround windows stadium operators are faced with when accommodating busy fixture schedules and demanding events calendars.
“The launch of our next-generation hybrid stitching machines in 2025 paved the way for us to completely revolutionise how new hybrid surfaces are supplied and installed, and we’re proud to be able to make such a significant breakthrough in capability while simultaneously enhancing performance. We’re hugely committed to powering more play and this new range will enable grounds staff and operators at some of the most iconic, multi-use stadiums in the world to achieve just that.”
For more information on SIS Pitches’ GAMEREADY Hybrid range, visit www.sispitches.com/surface/rapid-hybrid-turf
Renzo Barbera Stadium: Palermo make further progress
Palermo F.C. have made further progress in their new stadium project.
Wednesday 11th March marked the conclusion of the preliminary services conference on the Renzo Barbera Stadium redevelopment project, a fundamental technical and administrative step in the process that will lead to the modernisation of the city’s sports facility.
“I am very pleased with the conclusion of the preliminary services conference, which represents a new and important step forward in the process of redeveloping the Renzo Barbera Stadium. The conclusion of today’s phase confirms the technical and administrative feasibility of the work, which is functional to the declaration of public interest of the project, which will be formalised through a specific council resolution. I would like to thank Palermo FC for its fruitful collaboration with the municipal administration and all the bodies involved that took part in the conference, contributing their work and expertise to this result. Appreciation also goes to the City Council for the contribution it has already announced it will make to this process, a sign of a shared willingness to work together in the interests of the city”, says Mayor Roberto Lagalla.
“We will now move on to the decision-making conference, which will be called upon to evaluate the economic feasibility of the stadium redevelopment project. We continue to work together with Palermo FC with the aim of delivering a modern, high-quality stadium to the fans and the city, one that lives up to Palermo’s ambitions. The common goal – concludes the mayor – is also to make the Barbera one of the venues in the running to host international competitions, starting with the 2032 European Championships”.
“The successful outcome of the preliminary services conference – says Palermo CEO Giovanni Gardini – has enabled Palermo to reconfirm its willingness to commit to the construction of a modern and functional stadium for the benefit of the entire community. The club has always been ready to cover most of the investment in the new facility, linked to a multi-decade concession agreement, well aware of the social impact and benefits that the new project could generate for the entire city in terms of urban regeneration. All this strengthens Palermo’s position in the increasingly narrow list of candidate cities to host Euro 2032, thus enabling further opportunities for joint development. The smooth progress of the project is the result of excellent collaboration between the Club, institutions and bodies involved, all equally aware that this is a crucial opportunity for our city, its inhabitants and its fans. For this reason, we would like to thank the Mayor and all the municipal offices once again for their efforts”.
New Nissan Stadium: Less than one year to completion
A little over two years ago, Tennessee Titans celebrated the groundbreaking of new Nissan Stadium. Now, with less than a year to go until completion, things are in full swing. The daily crew count is up to 2,000 workers, all bringing the new stadium to life.
Crews are still focused on finalizing the exterior enclosure of the building and are making great progress as the TPO roofing reached 85% completion at the end of February. The exterior glass panel system is also nearing completion with just 124 out of 1,184 panels left to install along the east side of the stadium.
Another major sign that the exterior enclosure is near completion came last month when the hydraulic stand jackets that are responsible for lifting the ETFE cable net system arrived. The cables continue to be laid in a grid-like pattern across the field, and the jacks are ready to pull the cables into tension as the big lift date quickly approaches.
Additional work on the exterior has started with the installation of the exterior façade brick at the base of the building. The metal panel cladding is 44% installed and the wood-look metal paneling that will frame the west entry lobby has started going up.
While there is a lot going on with the exterior of the building, the interior is also making great strides. Crews continue to push along the interior buildouts with framing and drywall, making significant progress on all levels of the stadium and 520,000 of the total 580,000 square feet of masonry installed.
Accessibility and allowing fans to easily navigate the new building continues to be a top priority as the building develops. As of the end of February, six of the 27 elevators and 18 of the 44 escalators have been tested and approved. The glass railings inside the seating bowl are 38% complete, food service equipment is 22% complete, and ceramic tile installation has started.
Technology will soon be the focus as the Verizon crews use all the conduits and cable trays to pull Belden copper and fiber cabling that will eventually allowing for full connection of fan devices via Wi-Fi and cellular service.
As the new Nissan Stadium quickly approaches substation completion, there is a lot to be excited about and many more milestones are ahead.
Xfinity partner NBC Sports & Golf Channel for THE PLAYERS Championship
Comcast’s Xfinity is teaming up with NBC Sports and Versant's Golf Channel to deliver THE PLAYERS Championship in RealTime4K for the first time, transforming the at-home viewing experience for golf fans. Xfinity will also debut Create Your Own Multiview and Fan View for this year’s tournament, giving fans more ways to experience every pivotal moment from one of the PGA TOUR’s most-anticipated tournaments.
“Few moments in golf compare to THE PLAYERS, and this year we’re bringing fans closer to it than ever before,” Vito Forlenza, Vice President, Sports Entertainment, Comcast. “With RealTime4K, Fan View and Multiview all coming together in one easy-to-‑access destination, Xfinity is offering the best way for customers to experience all the drama unfolding on the course – from the opening tee shot to the final putt.”
The Fastest and Most Immersive Picture with RealTime4K
Available for both NBC’s and Golf Channel’s coverage, RealTime4K delivers the fastest, clearest and most vibrant on-screen quality anywhere. RealTime4K uses cutting-edge network technology that only Xfinity can deliver to reduce latency to near real time. This innovation, made possible by Comcast’s continued investments in its best-in-class network, gives fans crisper action, smoother motion, and a more lifelike picture as they follow the world’s best players during every round.
New Ways to Watch with Fan View
Fans can now enjoy THE PLAYERS with Fan View, an interactive on-screen companion that keeps them immersed in the tournament without needing a second screen. With Fan View, customers can:
- Explore each hole of the famed TPC Sawgrass course with interactive hole flyovers that provide a deeper look at every fairway, water hazard, bunker, and green.
- Track the leaders with the real-time leaderboard, see how the course is playing with in-progress scorecards, and check upcoming tee times.
- Dive into highlights, interviews, and tournament news with Clips, a new feature for short videos that mirrors the patterns and simplicity of leading social media platforms.
- View betting odds from DraftKings and FanDuel and quickly initiate bets directly from the TV.
Never Miss a Moment with Create Your Own Multiview
With Create Your Own Multiview, fans don’t need to worry about missing a crushing drive, jaw-dropping approach or a clutch putt while following other major sports. Viewers can watch them all at once by selecting up to four channels airing live sports, making it easier to keep up with THE PLAYERS while also tracking the NBA, NHL, soccer and NCAA basketball conference tournaments, all on one screen.
Fans can say “golf” into their voice remote to launch a comprehensive destination for THE PLAYERS. The hub offers every minute of coverage across NBC, GOLF Channel, Peacock, and ESPN direct-to-consumer’s Unlimited plan, now included for Xfinity TV customers who subscribe to ESPN as part of their TV package. The ESPN app will feature exclusive coverage of TPC Sawgrass’s iconic 17th hole, including special angles and vantage points.
The innovations Xfinity is delivering for THE PLAYERS are part of the company's broader commitment to redefine how fans engage with live sports, all available over a network built and engineered to meet the demands of today’s viewers with a best-in-class entertainment platform and the smartest, most-reliable WiFi with multigig Internet speeds. That ongoing investment enabled the launch of RealTime4K, first introduced during this year’s Super Bowl, where customers in Xfinity homes saw the action up to 49 seconds faster than fans with other providers.
Comcast Business is a Proud Partner of THE PLAYERS Championship, where the strongest field in golf will meet the famed Stadium Course at TPC Sawgrass from March 10 – 15.
Stadium Support Services partner with Worcestershire Cricket
Stadium Support Services, a leading provider of specialist projects and facilities management services, has announced a new three-year partnership with Worcestershire County Cricket Club.
The agreement sees the company appointed as Official Projects Partner for the 2026 season and beyond.
The partnership will see Stadium Support Services featured across Worcestershire County Cricket Club men’s and women’s matchday kits throughout the season, including T20 and the One Day Cup.
Joe Tromans, Chief Revenue Officer at the club, said: “We are committed to delivering the best possible visitor experience on matchdays and beyond, while celebrating the heritage of New Road and continually improving our facilities. Working with Stadium Support Services and drawing on their extensive sports sector experience will help us deliver innovative solutions across the venue. We look forward to building a long-term relationship.”
Cricket remains one of the UK’s most established professional sports, with the county game forming the backbone of the structure. As one of the leading county clubs, Worcestershire County Cricket Club plays a central role in the professional game across all formats.
For Stadium Support Services, the partnership reflects a shared commitment to high performance, professionalism and long-term investment in sporting environments. With offices in the Midlands, the Worcestershire County Cricket Club is a natural partner for Stadium Support Services.
Scott Hudson, Managing Director at Stadium Support Services, said: “This partnership is about alignment. Worcestershire County Cricket Club operates in a high-performance, high-pressure environment where standards, safety and delivery matter – the same principles that underpin how we work. We’re proud to support the club both on and off the pitch this season and to be working with a team that shares our approach to professionalism, resilience and long-term thinking.”
The partnership will see Stadium Support Services supporting Worcestershire County Cricket Club with projects, maintenance and compliance across the next three seasons, with further activations to be announced.
Roig Arena Valencia to host elite global basketball tour
Project B have announced that Valencia will host a stop on its elite global basketball tour as part of a multi-year partnership with Roig Arena, one of Europe’s most advanced sports and entertainment venues.
Scheduled for March 12–22, 2027 Project B will coincide with Las Fallas, the city’s iconic festival that fills Valencia with art, fireworks, and celebration each March.
The combination of Valencia’s passionate fans and world-class facilities makes it a natural destination for Project B’s highly anticipated grand prix-style tour. Games will be streamed globally on YouTube and other digital platforms, connecting fans in Spain and around the world.
“Valencia’s basketball culture and global ambition are a great fit for Project B,” said Grady Burnett, Chief Operating Officer at Project B. “Our partnership with Roig Arena will allow us to create a meaningful impact for the economy, the community, and the fans here over many years.”
Roig Arena is an impressive state-of-the-art, multi-purpose venue that integrates cutting-edge technology, premium hospitality infrastructure, and a fan-first architectural design that prioritizes sightlines, acoustics, and digital connectivity. The venue is built to support global broadcast standards, immersive in-arena experiences, and seamless streaming integration, setting a new benchmark for world-class sport and entertainment in Europe.
“Project B is redefining what is possible in live sport and is exactly the kind of world-class, culturally relevant event Roig Arena is made for,” said Víctor Sendra, General Manager of Roig Arena. “This will be a celebration of basketball culture and an opportunity to connect Valencia with fans around the world.”
Valencia has long been one of Europe’s great basketball cities. The region consistently produces high-level talent and attracts international players, supported by a sophisticated youth development structure and an engaged, knowledgeable fan base.