T-Mobile to keep fans connected with Dynamic CX
From global soccer matches and sold-out concerts to packed summer festivals, massive crowds can put sudden pressure on wireless networks. To help customers stay connected during those high-demand moments, T-Mobile is introducing Dynamic CX, a new AI-powered network optimization capability that helps the network adapt automatically in near real time as demand shifts.
Built specifically for large-scale live events and high-density environments, Dynamic CX builds on T-Mobile’s intelligent Self-Organizing Network (SON) technology, which continuously monitors and optimizes network performance. Dynamic CX also uses AI to help identify potential mass gatherings — from major sporting events and concerts to festivals and community celebrations — by analyzing publicly available event information, schedules and online activity. The capability then helps prepare the network in advance and continuously monitors network conditions around event venues as crowds move, stream, share and connect throughout the day. Using AI-driven automation, it continuously adapts to network demand, enhancing network performance in real time and helping deliver responsive experiences for customers.
Imagine trying to text friends after a sold-out concert, upload a video from the stadium or request a rideshare alongside tens of thousands of other people at the exact same time. Situations like these can create sudden surges in network demand during live events. The capability is designed to help customers stay connected during those high-demand experiences.
“T-Mobile has decades of experience supporting America’s connectivity during some of the world’s largest events, and we’re constantly evolving how the network responds to moments of high demand,” said John Saw, Chief Technology Officer, T-Mobile. “With Dynamic CX, we’re using AI to help the network prepare ahead of large-scale events and adapt in real time as crowds move and demand changes — helping deliver a stronger, more resilient experience for customers.”
Dynamic CX is launching as T-Mobile prepares for one of the world’s largest global soccer tournaments hosted across the United States this summer.
“This summer’s event season will bring millions of people together across America for some of the year’s biggest cultural and sporting moments,” said Ankur Kapoor, Chief Network Officer, T-Mobile. “From network readiness and public safety coordination to new technologies like Dynamic CX, our teams are focused on helping people stay connected when it matters most.”
T-Mobile teams have expanded network capacity and operational support across stadiums, fan zones, airports, transit hubs and surrounding infrastructure throughout the United States to help support connectivity throughout the tournament and related travel activity. T-Mobile is also offering flexible eSIM-based connectivity options for international visitors traveling in the U.S. with compatible devices.
Preparations also include coordination with public safety agencies and local partners, support for priority communications capabilities including T-Priority, staging deployable network assets in several host markets and maintaining heightened cybersecurity vigilance across critical infrastructure and event-related network operations.
With millions of visitors expected over multiple weeks, T-Mobile teams across the country are preparing for a broad range of connectivity and operational scenarios throughout the summer’s busiest event and travel periods. Preparations also account for seasonal risks such as hurricanes, wildfires and extreme heat in several host regions.
Host cities for the global soccer tournament include Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, the New York/New Jersey region, Philadelphia, the San Francisco Bay Area and Seattle.
Philadelphia Phillies renew with Evolv Express
Evolv Technologies Holdings, Inc., a leading security technology company pioneering AI-based solutions designed to create safer experiences, today announced that the company has renewed its partnership with the Philadelphia Phillies, extending the use of Evolv Express® for fan entry screening at Citizens Bank Park, the team’s home ballpark.
The Phillies’ renewal reflects a broader trend among Evolv’s professional sports customers, as teams and venues that were early adopters of the company’s technology approach the end of their initial subscription terms. In the Phillies’ case, Express has been in use for all home games since the start of the 2023 season, screening nearly 12 million guests to date. This renewal reinforces Evolv’s strong position in the Philadelphia sports market, one of five in the country in which the company serves all the major professional sports venues.
As with other pro sports renewals to date, the Phillies have elected to update their Express fleet to new Gen2 hardware at Citizens Bank Park, adding enhanced mobility, improved camera resolution, and other features. The renewal also maintains the marketing partnership between Evolv and the ball club. Evolv continues to be designated as the “Preferred Fan Screening Partner of the Philadelphia Phillies,” providing the company with a brand presence inside the ballpark and an opportunity to use the team’s trademarks in certain promotional activities.
"Thanks to Evolv, our fans have come to expect a fast, seamless entry experience when attending games at Citizens Bank Park,” said Salvatore DeAngelis, Vice President of Operations & Security. “We’re excited to continue our successful partnership, and this renewal ensures we can maintain that high standard for years to come, including as we welcome fans from across the league for MLB All-Star Week in July.”
“We’re grateful for the ongoing trust that the Phillies organization has placed in Evolv,” noted John Baier, the company’s Vice President of Sports & Entertainment. “Citizens Bank Park is one of our longest-tenured pro baseball deployments, and with the Gen2 hardware update, this renewal ensures that Phillies fans will continue to enjoy our state-of-the-art screening experience.”
In addition to Citizens Bank Park and the other three major sports facilities in the market, Evolv also serves several other customers in metro Philadelphia, including schools, healthcare facilities, and entertainment venues. Worldwide, the company has almost 100 sports and entertainment customers and more than 50 official partner designations.
Lenovo and Invisionary Media, in collaboration with Intel, Launch AI-Powered Fan Experience with Newcastle United, Built on Flagship LUX-75 Displays
Lenovo, in collaboration with Invisionary Media and Intel, have announced the launch of a next-generation immersive fan engagement platform with Newcastle United Football Club (NUFC), designed to drive new revenue through immersive retail experiences and deliver measurable audience insight across stadium and retail environments.
At the centre of the platform is Invisionary Media’s flagship LUX-75, an AI-powered interactive display designed to deliver immersive, high-impact engagement in public spaces. It represents an evolution of traditional digital signage, combining immersive fan engagement with new opportunities for retail interaction and revenue generation.
At Newcastle United, the platform is being brought to life through a series of interactive fan experiences designed to turn passive spectators into active participants. Supporters can step up to the “Goalkeeper Challenge,” a gesture-controlled game where fans attempt to save penalties from Newcastle United captain Bruno Guimarães in real time and compete for high scores.
Alongside this is “Matchday Moment”, an AI-powered virtual try-on experience where fans can see themselves wearing official Newcastle United kits and merchandise. The display becomes an interactive retail touchpoint that drives product discovery, deeper merchandise engagement and stronger purchase intent.
Underpinning the experience is Intel’s advanced hardware and AI software stack. The system is powered by the Intel Xeon W5-2565X Processor, delivering the performance required to handle real-time processing and high-throughput data capture.
Intel Open Edge Platform supports the delivery of the platform’s real-time analytics layer, helping optimize audience engagement by enabling precise detection of presence, movement and interaction to deliver rich sales behavioural insight and measurable engagement data.
This capability is delivered through Lenovo’s ThinkStation P5, acting as the central compute device within each display unit. Engineered for performance-critical workloads, the ThinkStation P5 ensures seamless execution of AI-driven interactions and real-time content in demanding stadium and retail environments.
Within the platform, Invisionary Media’s Real-World Analytics system captures and measures every fan interaction, from footfall and dwell time to behavioural engagement and demographics. It enables clubs and partners to optimise performance, quantify audience value and directly link engagement to revenue outcomes.
By combining Intel’s AI platform, Lenovo’s high-performance compute infrastructure and Invisionary Media’s LUX-75, this deployment sets a new benchmark for fan engagement, turning physical spaces into intelligent, interactive environments that deliver measurable performance and clear ROI.
Commenting on the new platform, Andy Rhodes, Managing Director, Lenovo UK & Ireland, said: “This collaboration with Intel, Invisionary Media and Newcastle United demonstrates how technology can fundamentally transform the fan experience. By combining high-performance compute with real-time AI and immersive display innovation, we’re enabling physical spaces to become intelligent, data-driven environments. This not only deepens engagement for supporters but also provides clubs and partners with measurable insight and clear commercial value, setting a new standard for how sport, technology and data come together.”
In addition, Mark Frost, Global Head of Business Development, Invisionary Media said: “As a company headquartered in Newcastle, partnering with Newcastle United on one of the most exciting next-generation fan engagement deployments in sport is incredibly meaningful for us. Together with Intel and Lenovo, we’re showing how immersive display technology can evolve beyond traditional signage into a revenue-driving engagement experience, blending retail, entertainment and real-time audience insight in a way that is genuinely future-facing.”
Mariya Zorotovich, General Manager, Consumer Industries Division, Intel said: “AI at the edge is redefining how physical spaces engage and monetise audiences With Intel Xeon processors and our Open Edge Platform, this collaboration enables Newcastle United to transform matchday into an interactive, data-driven experience—driving deeper engagement and measurable outcomes.”
About Invisionary Media
Invisionary Media, a division of Aircards Studio, is redefining digital out-of-home through AI-powered interactive displays and immersive media experiences. Built around its flagship LUX-75, Invisionary combines real-time AI, Augmented Reality, spatial interaction and intelligent analytics to transform high-footfall environments into engaging, measurable and revenue-driving destinations. From retail and hospitality to airports, events and public venues, Invisionary Media helps brands turn passive screens into immersive consumer experiences.
Athletics' Vegas Stadium Reaches Major Construction Milestone
As the Athletics look to move up in the Major League Baseball (MLB) American League West standings, their new home stadium in Las Vegas has reached a major milestone. Crews lifted the first 200-ton arch truss segment into place on Monday, marking the start of roof construction on the 33,000-seat ballpark.
The stadium’s long-span roof features five overlapping curved surfaces designed to look like baseball pennants, supported on freestanding steel arch trusses that will span nearly 700 feet across the playing field. Thornton Tomasetti is the structural engineer for the stadium, working in collaboration with the design team of BIG - Bjarke Ingels Group and HNTB. Mortenson-McCarthy Building Companies, Inc. joint venture is the construction manager.
The roof structure will reach 290 feet above the playing field. The park will also feature one of the world’s largest cable-net glass façades in the outfield, which will provide expansive views of the famed Las Vegas Strip.
In addition to structural design, Thornton Tomasetti are providing construction and façade engineering, connection detailing, and waterproofing and façade access services. The stadium is scheduled to open for the 2028 baseball season.
Derq Powers NJDOT AI Traffic Network Ahead of FIFA World Cup
Derq, an intelligent transportation company focused on real-time safety and traffic analytics, is supporting a major Intelligent Transportation Systems (ITS) upgrade across 95 sites surrounding MetLife Stadium ahead of the 2026 FIFA World Cup.
The project is part of a broader effort led by the New Jersey Department of Transportation (NJDOT) to prepare critical roadway infrastructure for a significant increase in traffic during the tournament, with more than 1 million visitors expected across the New York–New Jersey region.
New Jersey Expands Traffic Monitoring Across Key Corridors
The deployment spans highways and surface streets throughout the Meadowlands area, where a mix of complex roadway infrastructure and event-driven congestion presents unique operational challenges.
Derq’s AI-powered analytics platform is being used to process real-time data from roadway cameras and monitor key conditions, including:
- Crash detection
- Wrong-way driving
- Pedestrian and right-of-way intrusions
- Fire detection
- Animal detection
- Vehicle and pedestrian counts, and traffic patterns
The data feeds into NJDOT’s Advanced Traffic Management System (ATMS), helping transportation teams monitor conditions and manage traffic during high-volume events.
Award-Winning Planning Effort Informs Deployment
Michael Baker International specified the project and led a comprehensive ITS needs assessment, earning a Transportation Achievement Award from the Institute of Transportation Engineers (ITE) for its work.
Engineering firm HNTB is leading implementation, with Derq providing analytics and monitoring capabilities within the broader system, alongside regional partner SCP Signal Control Products.
Cities Look to Real-Time Data Ahead of Major Events
As cities prepare for large-scale events like the World Cup, transportation agencies are placing greater emphasis on real-time visibility into roadway conditions.
“This project marks an important opportunity to apply our technology in one of the most complex and high-visibility transportation environments tied to the biggest sporting event in the world,” said Dr. Georges Aoude, Co-Founder and CEO of Derq. “By delivering continuous insights and real-time alerts, we enable transportation agencies to better anticipate risks, adapt to changing conditions, and operate more proactively.”
Upgrades Expected to Extend Beyond the Tournament
While the system is being deployed ahead of the World Cup, the infrastructure is expected to support ongoing traffic operations across the region, improving visibility into roadway conditions during future events and everyday travel.
Elland Road enhancement works under way
The enhancement of Leeds United’s iconic Elland Road Stadium is officially under way.
A momentous moment in the club’s 106-year existence, work has now begun on the West Stand starting with the removal of the Banqueting Suite, shaping the future of Elland Road.
Executives from Leeds United, the Leeds United Foundation and Leeds City Council, along with Club Ambassadors Stuart Dallas, Tony Dorigo and Eddie Gray were all in attendance to mark the occasion.
The new West Stand, which will be built over the top of the existing structure, is the first phase of transforming Elland Road into a UEFA Category 4 stadium, placing it among the elite venues in European football.
Increasing the capacity of the stadium is vital for the future, with the club having a now strong 32,000 Season Ticket waiting list.
It will also allow Leeds United, alongside civic partners, to bid to host major international tournaments and showcase events in the future, generating significant cultural and economic value for the Leeds City Region.
Carefully designed to enhance the matchday experience whilst protecting Elland Road’s famous atmosphere, supporters can look forward to:
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Improved seating comfort and sightlines throughout the expanded West Stand
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Enhanced concourses and fan amenity spaces both inside and around the stadium
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A more inclusive and accessible environment for all visitors
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World-class hospitality facilities
For players, the enhanced stadium environment will provide a stage befitting elite-level football, strengthening the club’s ability to compete at the highest level and attract top talent.
The club will provide regular updates throughout the project.
Upper Deck golf coming to The Bernabeu
The prestigious international event will debut in Spain at The Bernabéu that will once again prove its versatility by becoming a golf course.
Upper Deck Golf is set to take over the stadium from Thursday 24 September through Sunday 27 September, transforming it into an interactive golf experience with tee boxes placed high in the stands and custom greens laid out on the pitch below. It marks the first time Upper Deck Golf has hosted at a stadium in Spain. Fans are set to enjoy great music, cold drinks, food, and multiple golfing challenges at an exclusive clubhouse bar inside the stadium.
Tee times will be available from 0700-2100 all four days, offered in two-player increments. VIP Packages will be available for fans looking to enjoy additional perks, including free entry into driving, chipping and putting challenges and complimentary food and beverage items. Right-hand, left-hand, women's and senior clubs are provided at every hitting location, supplied by PXG.
Marc Bender and Adam Wachter, Managing Partners of Upper Deck Golf: “We are incredibly proud to announce Spain as the next stop on our global expansion, kicking off at the historic Bernabéu. The energy of Spanish sports fans is unmatched, making this the perfect backdrop for our first event in the country. Together with this world-class venue, we’re ready to welcome fans inside the stadium for a one-of-a-kind, interactive golf experience they will never forget.”
Diageo become partner at MCC
Marylebone Cricket Club (MCC) has announced Diageo as an official partner of Lord’s in a deal which sees Guinness, Guinness 0.0 and Pimm’s supplied to visitors around the Ground, including Public Bars, Members’ areas and hospitality spaces.
The partnership also includes supply of Pimm’s No.1, a drink intrinsically linked to the English summer.
Diageo is a British multinational alcoholic beverage company, headquartered just two miles from Lord’s. As well as Guinness and Pimm’s, Diageo distributes some of the world’s most recognisable drinks brands including Johnnie Walker, Smirnoff and Captain Morgan’s.
Andy Muggleton, Commercial Director of MCC, said: “It is fantastic to partner with Diageo, bringing Guinness and Pimm’s to the fore at Lord’s this summer. The presence of Guinness, Guinness 0.0 and Pimm’s across our Members’ and Public Bars further strengthens our drinks offering and ensures that there is a drink for all tastes at Lord’s. I am confident our Members and visitors will enjoy the wide range of high quality and recognisable brands available to them this summer.”
Jamie Brooks, Sports Partnership Lead at Diageo, said: ‘We are thrilled to be partnering with Lord’s Cricket Ground, an iconic stadium and the Home of Cricket. We look forward to bringing beautiful pints of Guinness to the stadium, and many lovely days over the summer.
Valencia issue Nou Mestalla update
Construction of the Nou Mestalla continues to make steady progress, with the project now entering the final stages of preparation before the lifting of the main roof structure, which will cover the 70,044 seats of Valencia CF’s future home.
In recent days, the installation of all auxiliary scaffolding required for the tension ring cable system has been completed.
Significant progress has also been made on the protective structures within the stands ahead of the deployment of the radial cables, several of which have already been installed. At the same time, work has continued on the stadium façade, stair towers and a number of interior areas.