Borussia Dortmund release shirt to mark 100th year of stadium
The sleeves, collar, and flocking reference the characteristic running track that surrounds the pitch and has been part of the sporting action for decades. The colour scheme and look of the BVB logo are inspired by the sandstone walls that have framed the stadium since its opening in 1926. The back of the jersey features the inscription “100 Jahre Stadion Rote Erde” (“100 Years of Rote Erde stadium”).
“Rote Erde stadium is one of the most defining places for BVB – a piece of home that, over decades, has shown what Borussia Dortmund stands for. With the special jersey, we are capturing the architecture, atmosphere, and history of this stadium and translating them into a contemporary design that visibly connects BVB’s tradition and present,” says Kerstin Zerbe, Managing Director of BVB Merchandising GmbH.
The jersey will be available from Thursday, March 19, at 10:00 both in the online shop and in BVB fan shops, and comes in a special box including a small extra. In addition to the classic version, a long-sleeve option will also be available. The price is € 110. Fans can choose from current player names as well as legends for the flocking. There will also be a fan merchandise collection themed around the special jersey. More information can be found here: https://sondertrikot.bvb.de/.
Tennessee Titans renew subscription of Evolv Express
Evolv Technologies Holdings, Inc., a leading security technology company pioneering AI-based solutions designed to create safer experiences, today announced that it has renewed its Evolv Express® subscription agreement with the National Football League’s Tennessee Titans, one of the company’s earliest customers in professional football. The renewal will update Nissan Stadium’s 17 systems to Express Gen2, the latest version of the company’s flagship product, and covers all of the stadium's public entrances.
The renewal continues a trend as early Evolv customers reach the end of their initial subscription term and extend the partnership. In the first quarter of 2025, for example, about half of Evolv’s business came from existing customers—organizations that have already deployed Evolv solutions and have chosen to deepen their investment.
The renewal agreement includes the Titans’ current Nissan Stadium and the new Nissan Stadium, a domed facility with a capacity of about 60,000, currently under construction. The new stadium, which is situated immediately to the east of the current building, is scheduled to open in spring 2027. The Express systems will be relocated after the conclusion of the 2026 football season.
With its downtown location and adjacency to Nashville’s famous Lower Broadway entertainment district, the stadium is heavily utilized for football and beyond. In addition to Titans games, the venue hosts the annual Music City Bowl, CMA Fest, Tennessee State University home football games, and concerts from some of the world’s leading performers. Since they were originally commissioned in September 2021, the Express systems at Nissan Stadium have screened almost 5.8 million total guests.
“We’re very pleased to continue our relationship with Evolv,” noted Ashlee Stokely, the Head of Stadium, Operations & Experience for the Titans and Nissan Stadium. “When we first installed Express four years ago, the improvement to our guest ingress experience was significant and immediate. With Evolv’s help, we look forward to continuing secure and efficient entry in our current building and an even better guest experience when we move into the new Nissan Stadium in 2027.”
“The Titans represent two key milestones for Evolv,” observed John Baier, Evolv’s Vice President of Sports & Entertainment. “As our first renewal in professional football and our first opportunity to spec the design and capabilities of Express into a new football stadium, this renewal demonstrates that we’re delivering real value to our customers in sports and beyond.”
The Titans renewal highlights Evolv’s ongoing growth and long‑term partnerships within professional football. It also reinforces a strong presence in Nashville, which includes other iconic venues such as Bridgestone Arena, the Grand Ole Opry, and the Ryman Auditorium. Evolv also serves multiple schools, hospitals, and other venues in the Nashville metro area.
Evolv Express uses advanced sensor technology and AI to detect concealed threats and identify the person and location of the potential threat, while allowing people to move through checkpoints at their natural walking pace. The system is designed to screen visitors effectively while helping minimize congestion and disruptions to traffic flow at entry points. Worldwide, Express is trusted by sports and entertainment organizations to support efficient guest entry screening.
Agadir set to build new 15,000 seater stadium
Agadir is moving ahead with plans for a new 15,000-seat football stadium in Tikiouine, just over 10km south of Agadir. The stadium will feature a natural grass pitch and stands for around 15,000 fans. It’s being built to host local football matches, youth competitions, and regional events, meeting standards for national and regional games.
Tikiouine, once a quiet suburb, has grown into a busy residential area. Officials say placing the stadium here will decentralise sports services and make quality facilities more accessible outside the city centre.
The new stadium will sit alongside Agadir’s bigger Grand Stade d’Agadir in Adrar, which holds over 45,000 spectators. The Tikiouine stadium’s smaller size makes it better suited for club matches, regional tournaments and youth games that don’t need a massive venue. Local teams, including Hassania Agadir youth sides, Union Aït Melloul, and Olympique Dcheira would benefit the most.
Several public bodies are teaming up on the project, including the municipality of Agadir, the Ministry of Education, Preschool and Sports, the Ministry of Economy and Finance, the Souss Massa regional authorities, the Royal Moroccan Football Federation and the National Agency for Public Facilities. The agency will handle the technical and construction side, while the football federation will make sure the stadium meets proper football standards.
The project also ties into Morocco’s push to improve sports infrastructure ahead of the 2030 FIFA World Cup. While large stadiums are being upgraded for the world stage, mid-sized venues like Tikiouine help local clubs play and train without using the big arenas.
Officials expect the stadium to spark more investment in the area, including better roads and public transport links.
Doncaster Rovers confirm stadium infrastructure investment
The announcement follows several months of board‑level discussions, detailed consultation with specialist suppliers and feedback from the Doncaster Rovers Shadow Board.
The new big screen will be located in the North East corner of the stadium and will replace the existing South West screen, which is being removed to create additional seating in response to increased demand within the Polypipe South Stand.
This project forms part of a wider, multi‑year upgrade of stadium facilities and follows more than £1.7million of recent investment across Club Doncaster, including the installation of a new public address system and continued development of the club’s Cantley Park training ground complex.
The enhanced digital infrastructure will support the club’s transition from the long‑established 100Club to the new Club150 programme, expanding the digital assets available to partners and attracting a wider portfolio of commercial supporters. Further opportunities will also be created at Cantley Park, where the improved setup will allow for increased visibility and activation for partners.
To support this period of growth, the club has strengthened its communications and commercial departments throughout the season, ensuring high service standards continue for supporters and partners as the organisation evolves.
Installation work will progress over the coming months, with further updates to be provided as the new technology is introduced across the stadium and training ground.
New LED screens for Ashton Gate
Ashton Gate Stadium has installed new state-of-the-art giant LED screens as it continues to improve its matchday and non-matchday experience.
The two screens in the bowl, the Independence Sports Bar 23-metre square screen – home of the legendary ‘Bar Goes Wild’ meme and one of the largest in Europe – and a curved display on the stadium exterior have all been replaced.
All the new installations have a smaller pixel distances than previous screens, meaning a better viewing experience for a range of content, from matchday birthday messages to commercial partner and sponsor adverts at Bristol City and Bristol Bears games, and company logos for meetings and conferences on non-matchdays.
The stadium perimeter also has colour changeable static or ‘chase-style’ perimeter lighting and Ashton Gate Chief Operating Officer Ross Wormald said: “These new giant screens are a significant upgrade and an important addition to what we can offer. Stadium technology is advancing so quickly and we want to be at the leading edge of the experience for fans and visitors.”
New Balance secure partnership with New England Patriots
New Balance have announced a long-term agreement that will have the brand serve as the Official and Exclusive Athletic Footwear and Apparel of the New England Patriots and Gillette Stadium. The relationship reflects both brands' commitment to New England and their shared mission to inspire and empower the next generation of athletes. The sponsorship will come to life across performance, facilities and community, beginning with a new world-class training center in Foxborough.
This Spring, the Patriots will unveil the state-of-the-art training center next to Gillette Stadium, officially named the New Balance Athletics Center, with surrounding practice fields branded as New Balance Practice Fields. Spanning 160,000 square feet, the facility will feature cutting-edge performance technology. Designed as a fully integrated performance campus for football operations, the center brings together training, strength, conditioning and recovery into one ecosystem, enabling New Balance to work closely with the team to provide product innovation for footwear and athletic apparel. New Balance will also serve as the Presenting Sponsor of Patriots Training Camp, further strengthening the brand's role in supporting player development and the team's preparation for the season.
As a Cornerstone Partner of the Patriots Foundation, New Balance will collaborate to develop, support and promote charitable initiatives as a core component of the relationship. The agreement underscores New Balance and the Patriots' long-term investment in cultivating an environment that will provide young athletes with an opportunity to reach their full potential. The brand will serve as the presenting sponsor of the Patriots youth football programs, with a focus on increasing participation, access and long-term community impact. This includes support for both tackle football and flag football initiatives, helping expand inclusion and access to the sport.
"At the heart of this partnership are two global brands united by shared values and a deep commitment to New England," said Chris Davis, Brand President and Chief Marketing Officer of New Balance. "The Patriots embody excellence, performance, and an authentic connection to the local communities, both on and off the field. This collaboration represents an enduring investment in performance, culture, and community, with the goal of creating opportunities that inspire and empower the next generation of athletes to play, grow, and compete. We're excited to innovate together."
"New Balance is a brand that shares our deep roots in New England and our commitment to performance, innovation, and excellence," said Jonathan Kraft, President of the Kraft Group. "As we look to the future, this new training facility will be a reflection of our relentless pursuit of improvement, providing our players and coaches with a world-class environment to prepare and compete for championships. We are proud to partner with New Balance, a company that understands what it means to represent this region with pride and to perform at the highest level."
As part of this expansive deal, New Balance will also work with the New England Revolution, including youth soccer programs and clinics throughout New England. Together, the Patriots and Revolution Foundations support the growth of youth sports through a wide range of impactful programs across the region. This dual-sport approach reinforces New Balance's commitment to football and soccer as powerful cultural drivers in New England.
New Balance branding will be integrated year-round across in-stadium signage, on-field placements, Patriots Place, and Patriots digital, social and broadcast platforms.
Additional details about the partnership will be shared leading up to the 2026 season. For more information, visit newbalance.com/football or follow @newbalancegridion on social media.
Lenovo & NVIDIA partner for AI roll out across sports industry
At NVIDIA GTC, Lenovo announced an expanded multiyear collaboration with NVIDIA to help the global sports industry deploy production-scale AI across mission-critical environments, transforming live data into revenue growth, operational resilience, and real-time decision advantage.
The global sports technology market is projected to grow from $23 billion in 2025 to more than $60 billion by 2030. Global sports events represent some of the most complex and demanding operating environments in any industry, combining unprecedented scale, technical sophistication, and public visibility. These events engage billions of viewers worldwide, generate and process petabytes of data in real time, and require highly coordinated, distributed operations across multiple countries, all within a context where reliability, resilience, and uninterrupted performance are non-negotiable.
Scaling AI across this ecosystem requires validated infrastructure, domain-trained intelligence, and production-grade integration, not isolated pilots.
Lenovo is partnering with NVIDIA to deliver scalable AI-powered solutions built on Lenovo’s end-to-end AI capabilities with NVIDIA accelerated AI platforms. This expanded collaboration further demonstrates Lenovo’s commitment to the sports industry vertical, building on its work with leading sports organizations such as FIFA, Formula 1®, the Dallas Cowboys, and Newcastle United, reflecting an established track record of developing and deploying purpose-built, end-to-end solutions for governing bodies, teams, venues, and broadcast operations.
AI Built for Environments Where Failure Is Not an Option
Lenovo is introducing three AI solutions designed specifically for sports environments across sports intelligence, operations, and content and media.
The Intelligent Command Center brings greater visibility and coordination to venue and event operations by unifying critical systems into a single operational view. This enables sports organizations to manage large-scale events with improved efficiency and oversight.
Sports AI PRO delivers advanced performance and competitive intelligence, helping teams and organizations translate data into sharper strategy and stronger results over the course of a season.
AI Data Labeling provides the structured data foundation required to power analytics, content innovation, and fan engagement initiatives, supporting new revenue opportunities and long-term AI adoption.
“In global sports, technology plays a critical role in how events are delivered, experienced, and managed,” said Ken Wong, President, Solutions & Services Group, Lenovo. “Our focus is not just enabling AI but operationalizing it in environments where every second matters. Through our work with NVIDIA, we are helping sports organizations manage complexity, improve operational resilience, and apply intelligence in ways that support both performance and commercial success.”
“Sports organizations are becoming real-time sports intelligence systems, generating massive volumes of data across venues, broadcasts, and performance environments,” said Richard Kerris, Vice President and General Manager, Media & Entertainment, NVIDIA. “By combining NVIDIA’s accelerated AI platform with Lenovo’s full stack AI capabilities, data can be transformed into actionable intelligence, driving predictive performance, personalized content and new level of operational excellence.”
Proven at Global Scale: From over 650TB of Live Race Data to the World’s Largest Tournament
Lenovo’s full stack AI portfolio of devices, infrastructure, solutions and services already operate in some of the most demanding live sports environments in the world.
As a Global Technology Partner of Formula 1®, Lenovo supports delivery of live race content to more than 820 million global fans, processing over 650 terabytes of live data per race weekend and bringing the thrills of F1 to 180+ territories worldwide. These environments require sub-second processing, uninterrupted uptime, and global synchronization, where milliseconds directly impact broadcast integrity and fan experience.
As Official Technology Partner of FIFA World Cup 2026™, Lenovo will support the technology backbone of what is expected to be the largest tournament in football history, spanning 104 matches with a global audience in the billions. Planned AI deployments include enhanced digital broadcast visualization, stabilized Referee View technology, intelligent operational command centers, and generative AI analytics platforms designed to manage massive real-time data volumes across venues and global media networks.
These deployments demonstrate AI operating at production scale under the highest levels of performance pressure and public scrutiny, translating advanced technology into measurable operational resilience and commercial impact.
As sports organizations modernize venues, digitize fan engagement, and scale global media operations, Lenovo and NVIDIA are embedding AI into the core of how sports are played, managed, broadcast, and monetized, at a scale and reliability level demanded by the world’s most visible live events. For more information, click here.
Gold Coast Arena: AmplifyGC named as preferred consortium
Global consortium AmplifyGC, headquartered in Australia, has been selected as the shortlisted proponent to progress the Gold Coast Arena transaction – a legacy venue for the Brisbane 2032 Olympic and Paralympic Games.
The consortium brings together global infrastructure developer and investor Plenary Group, who specialises in public private partnership (PPPs) and the development of major precincts, alongside Live Nation, the world’s leading live entertainment company. Together they bring decades of experience in global arena development, operations and event programming experience.
The consortium also includes leading Australian-owned construction and property group Built as design and construct contractor - bringing more than 20 years of delivery experience in Queensland - supported by Cox Architecture and 3XN as lead architects.
Invest Gold Coast, the City’s economic development and investment attraction entity, will now work with AmplifyGC through the next stage of the transaction process Request for Proposal (RFP) to refine investment options, delivery and design for the minimum 12,000 seat venue at Carey Park, Southport.
Gold Coast Mayor Tom Tate said he was delighted at the high calibre of AmplifyGC and its global strength for the next phase of the public private partnership transaction.
“With a single proponent, we waste no time in getting into the finer planning, investment options and detailed design,” he said.
“We can move swiftly as a designated Olympic venue to ensure the arena is delivered by 2030 – well ahead of the Brisbane 2032 Olympic and Paralympic Games.
“The world’s eyes are on the Gold Coast and the level of interest in this major public infrastructure legacy project is a sign of the city’s status.
“We are strategically growing our cultural capital. Cities around the world increasingly view creative industries as strategic assets for attracting investment, supporting innovation ecosystems and strengthening economic competitiveness.
“Gold Coast is the fastest growing city in Australia and capital investors understand the opportunities to be part of our rise as a powerhouse city in the Asia Pacific.”
Plenary Group Head of Development Sergio Calcarao said the AmplifyGC team was thrilled to be partnering with City of Gold Coast to deliver what will be an iconic piece of legacy infrastructure for South East Queensland.
“Our collective experience here and overseas make us ideally placed to deliver on the exciting vision for the Gold Coast Arena,” said Mr Calcarao.
“Our integrated delivery and operating model will ensure, fast tracked delivery, world-class operations and a whole-of-life approach. That will provide value-for-money for the City and delivers measurable economic, cultural and social outcomes for the community.”
Live Nation Australia & New Zealand Senior Vice President - Venue Development Guy Ngata said the Arena would play a central role in the Gold Coast’s future as a live entertainment destination.
“AmplifyGC’s vision is to shape the next chapter of live entertainment on the Gold Coast. Beyond the Olympics, the arena will position the city as a destination for global touring - driving economic growth, strengthening the region’s cultural life, and giving international and local artists a world-class stage for the next generation of live entertainment,” said Mr Ngata.
The shortlisted proponent from the Expressions of Interest (EOI) was endorsed by Council of the City of Gold Coast on Tuesday 10 March after a closed council meeting.
The EOI sought expressions of interest to design, build, finance, operate and maintain the city’s largest indoor entertainment and sports venue. Respondents were assessed on design vision, value for money, capacity, capability and Olympic readiness.
Invest Gold Coast will issue a process deed to AmplifyGC which sets out the next steps of the transaction.
It is expected the project agreement will be executed in early 2027 and construction to commence soon after.
Columbus Crew to host 7 matches during LA 2028
The Crew and City of Columbus have been selected to host nine LA28 Olympic Football (Soccer) Tournament matches in 2028. Marking the first official Olympic Games competitions in Ohio, the Club and city will welcome a combined eight men’s and women’s group stage matches (July 10-11, July 13-14 and July 16, 2028) and a men’s quarterfinal fixture on July 20, 2028. Kickoff times and opponents will be announced at a later date.
Tickets for all Olympic sports go on sale in April. Fans can register for the LA28 Ticket Draw on LA28’s website (la28.org) for a chance to purchase. The deadline to register for the LA28 Ticket Draw is Wednesday (March 18). Additional ticket drops are planned as the Games approach.
In February, the Los Angeles 2028 Olympic and Paralympic games announced that the Crew and City of Columbus were chosen as one of seven cities to host matches for the LA28 Olympic Football (Soccer) Tournaments. Columbus is joined by New York, Nashville, St. Louis, San Diego and San José as competition locations, in addition to Los Angeles.
“The Los Angeles 2028 Olympic and Paralympic Games selecting Columbus for nine LA28 Olympic Football (Soccer) Tournament matches shows the magnitude of collaboration with civic, state and business leaders to create world-class venues that drive economic impact through sports and major events. Columbus continues to prove its position as a destination for soccer at the highest levels of competition, and we are committed to strengthening that reputation to benefit our fans and community,” said David Jenkins, President, Haslam Sports Group.
Crew President of Business Operations Mary Shepro added: “With nine LA28 Olympic Football (Soccer) Tournament matches, we have a unique opportunity to showcase our incredible soccer venues, Columbus and its passion for men’s and women’s soccer. For nearly two weeks, fans from across the globe will come together through the power of sports while enjoying everything our city has to offer beyond the pitch, creating a lasting impact in the region. The Crew are passionate about advancing soccer and will continue to identify ways to grow the game in Ohio, along with great support from community leaders, local businesses and fans.”
Statement from CEO & President of the Greater Columbus Sports Commission Linda Logan: “Hosting nine LA28 Olympic Football (Soccer) matches is a truly historic moment for Columbus as a city and a sports destination. We were honoured to be chosen as one of a handful of cities to be part of this tournament and we are eagerly looking forward to showing why Columbus is a top tier market for hosting major events. We are working closely with the Crew and local officials to prepare to host teams, fans and media from all over the world.”
The LA28 Football (Soccer) Tournament will start on July 10, 2028, four days ahead of the Olympic Opening Ceremony. This extended match schedule follows the decision of the International Olympic Committee (IOC) Executive Board and will provide each team with two extra rest days throughout the tournament compared to previous Olympic Games.
Group stage and quarterfinal matches will take place in seven cities across the U.S., bringing the excitement of the LA28 Olympic Games coast to coast, with the men’s and women’s teams advancing from east to west throughout the duration of the Games as the tournament progresses. The two additional rest days, made possible by the extended competition window, are scheduled after the group stage and quarterfinal matches to allow additional recovery time for players as teams advance toward the final matches at Rose Bowl Stadium in the Pasadena Zone.
LA28 worked closely with Soccer United Marketing (SUM), Major League Soccer’s (MLS) commercial arm, to evaluate stadiums nationwide to ensure that the chosen venues meet the highest international standards. The review process prioritized using purpose-built stadiums where possible while also assessing each stadium’s ability to host world-class competitions and its potential to engage local communities. This selection process further underscores LA28’s commitment to delivering an inclusive and memorable Games experience in top-tier existing venues.