Inter Miami and NU establish landmark partnership
A new era in fútbol pulses through Miami today as Nu, one of the world’s largest digital financial services platforms with 131 million customers, and Inter Miami CF, the reigning MLS Cup champion, announced a landmark multiyear partnership establishing Nu as a Main Partner of Inter Miami CF. The agreement comes at a pivotal moment for both organizations, as Nu accelerates its international expansion into the United States and Inter Miami CF builds on its position as one of the fastest-growing and most influential clubs in the sport.
As a cornerstone of the agreement, Inter Miami CF’s new state-of-the-art home stadium at Miami Freedom Park will officially be named Nu Stadium, positioning the digital financial services leader at the heart of one of the most ambitious sports and entertainment developments currently underway in the United States, set to open on April 4, 2026. Designed for year-round enjoyment, the 26,700-seat stadium will serve as the home of Inter Miami CF while also hosting concerts of various sizes, corporate and private events, and a wide range of additional sporting events including friendly and competitive matches. Nu and Inter Miami CF will create immersive experiences for fans and customers through curated programming and exclusive access.
For Nu, the partnership marks a significant milestone in its international growth strategy and reinforces its long-term commitment to the United States. The agreement follows Nu’s filing for a U.S. national bank charter with the Office of the Comptroller of the Currency (OCC) in September 2025 and its receipt of conditional approval 121 days later. For Inter Miami CF, this milestone builds on the club’s on-the-pitch success behind the performance of eight-time Ballon d'Or winner, Leo Messi, elite international talent such as Rodrigo de Paul, Luis Suárez, Germán Berterame, and rising homegrown stars such as Noah Allen and Ian Fray, while cementing its status as a global powerhouse. With Nu Stadium at its center, the collaboration reflects the growing intersection of finance, technology and culture in shaping the future of global sport.
“This long-term partnership represents a strategic alignment with an international sports franchise that shares our ambition and global mindset. Nu Stadium will anchor our brand in the United States, allowing us to engage with a diverse, international community as we build the most influential consumer technology platform in the world,” said Cristina Junqueira, Co-founder, and CEO of Nu’s emerging U.S. business.
“Inter Miami was built to set new standards and redefine what’s possible in fútbol. That’s why we pursue greatness on the pitch by signing the best players in the world, and just as importantly, we hold ourselves to that same standard when choosing the partners who help bring our vision to life,” said Jorge Mas, Inter Miami CF Managing Owner. “Nu is exactly the partner we look for – driven by the same disruptor mindset and global ambition that define Inter Miami. Together, we are proud to welcome our fans to Nu Stadium at Miami Freedom Park very soon, a special place they can call home where they can feel connected, inspired, and part of something truly extraordinary.”
“Miami has always been a place where people come with big dreams and from the very beginning, we wanted this Club to reflect that spirit,” said Inter Miami Co-Owner, David Beckham. “Opening our new stadium is a really special moment on our journey - a place for fans across South Florida and for people from around the world who feel connected to our Club to watch us play. Nu Stadium will be a home for the Inter Miami family and a place that reminds everyone who visits of the Freedom to Dream.”
Beyond the stadium naming rights, the agreement includes a broad portfolio of premium assets. Notably, Nu’s logo will appear on the back of Inter Miami CF’s jersey — one of the most-sold jerseys in global fútbol — as part of a newly introduced league asset debuting in August 2026.
The landmark partnership was celebrated on the night of March 3 as Nu Stadium came alive, illuminated with a pink heartbeat representing Inter Miami CF, threaded with purple veins symbolizing Nu, as a vivid reminder that the Club’s new home is not just steel and concrete, but a living, breathing part of the city. In addition, a drone show lit up Miami, marking the first heartbeat ahead of the April 4 Home Opener, when Inter Miami fans’ energy will bring the stadium fully to life.
Nu will also anchor two signature spaces within Nu Stadium at Miami Freedom Park: Nu Club, a 770-person premium hospitality lounge featuring a glass tunnel view of players as they walk from the locker rooms to the pitch, and the Nu Plaza, a dynamic community hub designed to host branded gathering spaces, a large screen and seating areas, creating a dynamic public space at the center of the district.
With Nu Stadium set to open its doors, the heartbeat of Miami comes alive.
Advent leading creative direction for Bank of America Stadium Experience Center
Tepper Sports & Entertainment (TSE) has unveiled plans for a new, privately-funded Bank of America Stadium Experience Center – an immersive destination designed to bring the future of the venue to life. Lowe’s, headquartered in Mooresville, N.C., will serve as the Official Stadium Renovation Partner of Bank of America Stadium. The expanded commitment underscores Lowe’s deep roots in the Carolinas and its passion for improving its communities.
Set to open later this summer, the Experience Center will inspire guests with a dynamic, hands-on, multisensory journey that showcases what is next for one of the Carolinas’ most iconic venues. Highlights include dynamic hologram moments, replicated club lounge spaces, an interactive stadium model showcasing key design elements, historical lookbacks, and more. At the heart of the experience is the Immersive Cube, a cutting-edge technology that lets visitors step inside the project, explore detailed renderings, and truly grasp the scale, layout, and vision behind the transformation.
“Every element of the Bank of America Stadium Experience Center was designed with purpose, ensuring fans, partners, and community members can explore our renovation plans in a setting that reflects the care and attention we’re bringing to the future of the stadium,” said Eric Sudol, chief revenue officer at Tepper Sports & Entertainment. “As our hometown home improvement provider, Lowe’s was a natural partner as we modernize one of the Southeast’s premier venues. Their longstanding commitment to the Carolinas and our teams makes this next chapter a seamless extension of a partnership built around serving the people and places that define our community.”
As the Official Stadium Renovation Partner of Bank of America Stadium, Lowe’s will provide building materials to the job site and help bring the renovations to life.
“This project goes beyond renovation – it’s about reimagining an iconic venue and creating meaningful experiences for fans, families and the community for generations to come,” said Jen Wilson, Lowe’s chief marketing officer and senior vice president. “As the Official Stadium Renovation Partner, we’re proud to put our product and services expertise, our brand and our hometown commitment at the center of this transformation."
Experiential design firm Advent is leading the creative direction for the Bank of America Stadium Experience Center, which will be located in Uptown Charlotte at 720 S. Church Street (Legacy Union) and open in time for the 2026 Panthers season.
"Advent jumped at the chance to work with Tepper Sports & Entertainment and their incredibly talented team. Even though we call ourselves the 'sales center storytelling company', nothing compares to a project like Bank of America Stadium,” said Advent CEO, John Roberson. “We have been so impressed by the heartfelt enthusiasm and professionalism of their great team. We can't wait to help bring this renovation to life."
The Experience Center will feature an adjacent sales office, where TSE’s commercial team – that includes both the Carolina Panthers and Charlotte FC – will be based throughout the renovation. The Experience Center and adjoining office space, totaling approximately 15,700 square feet, are under a 48-month lease agreement with Highwoods Realty Limited Partnership.
Cadiz seal new stadium naming rights deal
Cádiz CF and JP Financial have announced their new strategic sponsorship agreement, which will see the clubs' Nuevo Mirandilla stadium named as JP Financial Stadium for the next five years.
"This agreement goes far beyond sponsorship. It is a commitment to Cadiz, to its people and to an incomparable fan. We want JP Financial Stadium to represent commitment, professionalism and sustainable growth," said Javier Rumbo, CEO and founder of JP Financial.
The president of the Cádiz Football Club, Manuel Vizcaíno, has underlined the strategic importance of the deal, saying: "Today we take a fundamental step in the recent history of the club. JP Financial joins our path with the conviction and strength of those who believe in this project and in this hobby. Carrying your name in our stadium for the dispute of our events is a responsibility that we proudly assume. This agreement will allow us to continue growing as an institution and strengthen our link with Cadiz.”
In addition to the implementation of the new trade name of the stadium for events, the agreement incorporates a set of social initiatives that both entities will jointly develop in the city over the next five years, combining responsible financial access and training programs aimed at different groups.
The sponsorship agreement, with an initial validity of five years, is effective immediately. The new name, JP Financial Stadium, will begin to appear in the club's signage, official communications and audiovisual platforms over the next few weeks.
With this alliance, Cádiz Club de Fútbol continues to promote its global project of institutional growth and its commitment to the province, while JP Financial reinforces its positioning as an entity that combines access to financial solutions and education as a tool for progress.
LAFC and RUCKUS deploy Wi-Fi 7 at BMO Stadium
Vistance Networks, a global provider of intelligent network solutions, announced that its RUCKUS® Networks business, in collaboration with the Los Angeles Football Club (LAFC), has completed the deployment of a next-generation Wi-Fi 7 network at BMO Stadium. This early industry installation for Major League Soccer (MLS) establishes a new benchmark for high-density wireless connectivity in sports venues, designed to elevate every facet of the fan journey.
“From day one, our vision at BMO Stadium has been to merge world-class sport with world-class technology. Selecting RUCKUS to build the first Wi-Fi 7 network in MLS was a strategic decision to extend our leadership on and off the pitch,” said Christian Lau, CTO, LAFC. “Having partnered with RUCKUS since 2018, we trust their expertise in delivering robust, innovative infrastructure. This network is the backbone for our entire digital ecosystem—ensuring seamless experiences from mobile ticketing and concessions to immersive fan engagement for every one of our 22,000 guests.”
The BMO Stadium deployment leverages a strategic mix of RUCKUS Wi-Fi 7 Access Points (APs), including the high-performance T670 for under-seat coverage and the T670SN with hyper-directional antenna technology for precise, high-density targeting in concourses and club spaces. This architecture provides blanket, high-speed coverage capable of supporting thousands of concurrent connections.
The network is autonomously managed and optimized by the RUCKUS AI™ platform, an intelligent management and assurance solution that provides real-time analytics, predictive issue resolution, and dynamic optimization for the complex stadium environment. RUCKUS Professional Services orchestrated the seamless integration of the new Wi-Fi 7 infrastructure with the venue's existing network systems.
“LAFC consistently pushes the boundaries of what’s possible in sports venue technology. Partnering with them to deliver this landmark Wi-Fi 7 deployment is a testament to our shared commitment to innovation and exceptional fan experiences,” said Bart Giordano, SVP and president, RUCKUS Networks. “This installation isn’t just about faster Wi-Fi; it’s about providing a reliable, enterprise-grade digital foundation that LAFC can build upon for years to come—powering new applications and revenue opportunities that engage a new generation of fans.”
FC Porto to resume stadium renovation works at end of season
Launched during last pre-season, the renovation works at the Estádio do Dragão will resume following the conclusion of the 2025/26 season. The second phase of the project will once again focus on three key pillars: infrastructure, services, and technology.
With the objective of enhancing the fan experience and preparing the Estádio do Dragão for the 2030 World Cup, FC Porto has introduced a new ticketing solution, implemented an innovative lighting system, and fully refurbished the corporate boxes and hospitality areas. The Club has also upgraded its F&B offering through the installation of a central kitchen and several satellite kitchens. The modernization process will now move into its next phase.
In line with the guidelines set out in the Strategic Plan - which also prioritises the enhancement and long-term valorisation of Club infrastructure - FC Porto plans to increase the number of hospitality seats. Instead of the current four tiers, nine integrated concepts will be offered under FC Porto Premium Experiences.
To respond to strong demand for hospitality products, which frequently sell out before the start of competitions, FC Porto will optimise spaces that have so far been underutilised within hospitality areas and create new zones that can be activated throughout the year - both for the Club’s core activities and for events organised by external partners.
Within this context, the second phase of the Central East Stand Premium development will further enhance the attractiveness of these seats for FC Porto members and fans. The expansion of autonomous bars equipped with AiFi - a technology that enables purchases without queues for ordering or payment - will introduce frictionless service into common areas, improving overall matchday experience.
At the same time, assessment studies of the Stadium’s current infrastructure have already begun in order to evaluate future intervention needs regarding the roof.
Among the measures included in the services pillar is the relocation of the Member Store to the Museum area, where a larger and more modern space will be created, enabling members to carry out all membership-related operations in a single location.
Digital Transformation remains a priority for FC Porto. Following the launch of the Portal do Sócio (Member Portal) and the bilhetes.fcporto.pt platform, the next step will be the launch of a Hospitality App, designed to strengthen and centralize the relationship between the Club, its partners, and their respective guests. A Super App is also planned, with the aim of integrating the entire FC Porto ecosystem into a single digital environment.
TWG launches RightsHelper to analyse ticketng data
TWG Global (“TWG”), a diversified holding company led by Mark Walter and Thomas Tull, has announced the launch of RightsHelper, a ticketing analytics and operations platform designed to address growing vendor fragmentation and revenue inefficiencies for teams, leagues, and commercial rights holders across the global sports and live entertainment ecosystem.
“The sports and entertainment industry is operating in a far more complex and demanding environment than it was even five years ago,” said Stan Kasten, President & CEO of the Los Angeles Dodgers. “Dynamic pricing pressure, shifting fan behavior, and rising operating costs require a more disciplined and data-driven operating model. RightsHelper provides organizations with a structured way to manage all these variables in one coordinated system. We believe it will elevate how organizations manage their revenue strategy at a fundamental level.”
The ecosystem of ticketing vendors on which rightsholders rely remains highly fragmented, with most teams relying on multiple vendors that operate independently and require constant manual reconciliation across departments. Rather than layering another analytics tool onto these disconnected systems, RightsHelper restructures how pricing, marketing, sales, and distribution decisions are governed — replacing a collection of vendors with one internally unified system for each team. Designed for Owners, Presidents, Chief Revenue and Chief Strategy Officers, RightsHelper was built by operators managing real ticketing risk inside a live sports environment, ensuring it directly addresses the practical, day-to-day challenges revenue leaders face.
RightsHelper was originally developed and deployed within the Los Angeles Dodgers organization. Following its successful implementation, more than 40% of Major League Baseball teams have turned to RightsHelper to deploy independent, custom solutions to allow them to serve their fans better, while maintaining the confidentiality of each team’s data. The technology is now being formally structured under the TWG Global umbrella to be licensed by the broader commercial rightsholder market.
“Building RightsHelper inside the Dodgers organization meant it had to work in a real, high-stakes environment from day one,” said Royce Cohen, Senior Vice President of Business Strategy, Los Angeles Dodgers. “It wasn’t developed in a lab or as a theoretical product. It was built by operators who live with the revenue consequences of every pricing and inventory decision over an 81-game home schedule and a varying number of playoff games in a 50,000-seat stadium. It’s practical, executable, and aligned with how teams actually operate. That ultimately benefits every rightsholder who uses it.”
Looking ahead, TWG Global intends to integrate capabilities from its advanced intelligence division, TWG AI, into the RightsHelper platform, further strengthening predictive modeling, scenario analysis, and real-time decision support
Sporting Club Jacksonville reveal sporting district plans
Sporting Club Jacksonville today announced a site in the Town Center area that will serve as the permanent home for the club and anchor a transformative mixed-use sporting and entertainment district in North Florida.
The landmark destination will integrate professional sports, entertainment, hospitality, residential living, and curated retail into a single, walkable district in North Florida. The project will create a true urban destination rooted in where Jacksonville already lives, works, shops, and gathers by being centrally located, easily accessible, and within 30 minutes of nearly the entire region. Positioned just a few hundred yards from major highway infrastructure, the site offers unmatched connectivity and positions the development to become one of the premier destinations north of Orlando.
The project is expected to generate a substantial long-term economic impact across North Florida, including construction jobs, permanent operational roles, expanded hospitality and retail employment, and increased tourism driven by regional and national events, positioning Jacksonville for outsized return potential as a premier sports and entertainment destination in the Southeast.
“What we’re building in North Florida is more than a stadium—it’s a permanent identity for Jacksonville and for this entire region,” said Ricky Caplin, Majority Owner and Chairman, Sporting JAX. “This is a privately led investment, backed by our own capital and a long-term commitment to doing something meaningful here. We’re creating a place where families gather, where young athletes see a pathway to opportunity, and where every child feels welcomed and valued. This is about investing in Jacksonville in a way that lasts for generations.”
“This project is deeply personal to me because Jacksonville is home,” said Tim Tebow, Owner and Board Member of Sporting JAX. “As we bring this vision to life, we’re committed to building more than a stadium. We’re creating a place where families feel welcome, where the special needs community is intentionally included, and where young athletes can see a pathway to pursue their dreams. This space will reflect the heart of Jacksonville and bring people together year-round.”
Anchored by a purpose-built stadium, the district will integrate restaurants, hotels, shopping, entertainment venues, and family-friendly gathering spaces into a cohesive, experiential destination. Rooftop activations, loft-style spaces, green space, and layered experiences will create a vibrant environment active 365 days a year, not just on match days. The development aims to elevate the Town Center area into a dynamic urban entertainment district unlike anything currently in Jacksonville.
“The real estate landscape is ever changing. Large scale projects today require a curated blend of uses that expand the reasons a project is relevant to more people – for more reasons. What we are building in Jacksonville promises to be truly unique,” said Michael McNaughton, President of Sporting JAX Development Company. “By integrating stadium, hospitality, residential, retail, and entertainment within a vertically oriented urban environment, we are creating a walkable, experiential district designed to drive long-term economic resilience and growth across North Florida.”
Beyond its physical design, the project is rooted in community impact. The stadium will serve as a civic asset, hosting professional matches for both the Sporting JAX men’s and women’s teams while also supporting high school championships, regional youth tournaments, college athletics, conference and club championships, major concerts, mentorship programming, and inclusive access for adaptive and special-needs athletes.
“Across the country, we’ve seen that professional soccer thrives when clubs have permanent, purpose-built homes rooted in their communities,” said Justin Papadakis, Deputy CEO & Chief Real Estate Officer of USL. “The most successful organisations in our league are anchored by stadiums that serve not only professional athletes but youth players, families, and neighbourhoods. What Sporting JAX is building here positions Jacksonville as one of the premier soccer markets in the Southeast and reflects the long-term infrastructure required for the sport to grow sustainably and competitively.”
“What we’re building in Jacksonville is one of the highest-profile sports and development projects moving forward anywhere in the country right now,” said Fred Taylor, Owner, Sporting JAX. “This is about pride in North Florida, expanding access to the game, and creating real opportunity for the next generation. It’s about building something this community can rally around for decades to come.”
The district will serve as the permanent home for both the Sporting JAX men’s and women’s teams, reinforcing the club’s commitment to shared opportunity and long-term investment in the region.
Miami Open: Fresh Del Monte returns as official sponsor
Fresh Del Monte Produce Inc., one of the world’s leading producers, marketers, and distributors of high-quality fresh and fresh-cut fruit, is serving up a refreshing treat for pro tennis fans as part of its return as the official sponsor of the Miami Open, now in its 41st year. From March 15 through March 29 at the Hard Rock Stadium in Miami Gardens, Fla., attendees of the prestigious tennis tournament can indulge in three one-of-a-kind smoothie combinations, including its newest Grand Slam Green Smoothie, available at Fresh Del Monte’s Courtside Smoothie experience at the event’s Sunset Terrace.
“Going into year three of our partnership, we’re excited to serve up a refreshing, courtside experience that provides Miami Opening attendees with three tried-and-true, nutrient-packed smoothie blends,” said Danny Dumas, Senior Vice President of Sales, Marketing, and Product Management for Fresh Del Monte, North America. “These refreshing blends offer rapid hydration and instant energy in a convenient, portable cup, for a quick way to cool down courtside.”
Fans can experience the following smoothie varieties at this year’s tournament:
- Grand Slam Green Smoothie: A rally of bananas, pineapple juice, spinach, kale, pineapple, and coconut milk
- Pinkglow® Sunset Serve: A blend of mango, Pinkglow® Pineapple, banana, and coconut water, with a splash of orange juice
- Match Point Smoothie: A winning combination of fresh mango, papaya, orange juice, and lime juice
Fresh Del Monte will take over the videoboards throughout the tournament and run on-court activations during six select matches in the main stadium. Fans can participate in giveaways on the brand’s social media channels ahead of the tournament for a chance to win match tickets and try Fresh Del Monte’s Courtside Smoothies for themselves.
Manchester City submit planning application for new venue
This latest proposal is part of the new Medlock Square development and builds on the Club’s long-held ambition to develop East Manchester into a thriving year-round entertainment destination for visitors from Manchester, the UK and around the world to visit and enjoy.
Situated at the north-east of the Campus, the proposed three storey event venue has been designed to complement Co-op Live, as well as the Etihad Stadium’s expanded North Stand and its associated facilities at Medlock Square, including the Medlock Hotel, a wide variety of food and drink outlets, a new club shop, museum and roof walk, all of which are set to open later this year.
Working with investors and producers, Pophouse Entertainment, the Club’s proposals for the Campus will offer a unique theatrical dining experience for up to 600 guests per show.Mamma Mia! The Party combines premium hospitality with a live theatrical production, delivering a quality dining and entertainment experience. Following the continued success of the London production at The O2 since 2019, and the Stockholm production recently celebrating its 10th anniversary, the proposed Manchester site will mark the next phase of the global hit’s expansion.
As with all of the Club’s proposed developments, ensuring that the local community benefit from new facilities remains a priority, with a continued commitment to introduce further job opportunities across a range of roles in addition to those that are already available Campus wide through the Etihad Stadium and Co-op Live.
In line with the Club’s long-term commitment to reducing vehicle traffic in and around the Campus, visitors will also be encouraged to use public transport, walk or cycle to the venue.
The Club will be hosting a drop-in event at Beswick Library between 16:00 (UK) and 18:30 (UK) on Thursday 26 March for local residents who would like to find out more about the Club’s proposals. Alternatively, residents can submit their views to the Club by completing the form below:
Commenting on the Club’s planning application, Danny Wilson – Managing Director, Manchester City Operations, said: “Working with Pophouse, the Club’s latest proposal to further develop the Etihad Campus is an incredibly exciting opportunity for both East Manchester and the wider city more generally.
“We know there is ever increasing demand for more immersive, entertainment experiences in the North of England and we are incredibly proud to have put forward plans for consideration by Manchester City Council to bring a world-renowned event to Manchester’s newest entertainment destination, Medlock Square.
“As with all of our developments, we remain focused on ensuring that our local community benefit from any new facilities, not only in terms of jobs and training during construction, but through our local supply chain and permanent jobs across the Campus enabling local people to build their careers with us.”
Pophouse Chief Executive Officer, Jessica Koravos, added: “Manchester is known for its enthusiasm and innovation in music and entertainment and we cannot think of anywhere better to bring one of the world’s most popular and ground breaking theatrical productions. We are therefore delighted to be working with Manchester City to bring forward proposals for Mamma Mia! The Party to join Manchester’s newest entertainment destination, Medlock Square.
“Mamma Mia! The Party has been hugely successful in London, with audiences continuing to love the experience even seven years after its opening, and we are excited to be able to expand on that success, with plans to give it a new home in Manchester for many more people to enjoy.”
The Athletics team up with Aramark for new hospitality experience
The Athletics (A’s), world-renowned restaurateur Will Guidara, and Aramark Sports + Entertainment have revealed the vision for the Athletic Club: a first-of-its-kind, all-inclusive hospitality experience that will be located directly behind home plate in the A’s new Las Vegas ballpark, set to open in 2028.
Designed to transform the traditional game-day experience and completely reimagine baseball hospitality, the Athletic Club has been meticulously crafted by Guidara –- author of Unreasonable Hospitality, former co-owner of the Best Restaurant in the World, and Co-Producer on the Emmy Award-winning series “The Bear” –- and marks the first time he’s implementing his pioneering hospitality principles within a professional sports venue.
“What we set out to build here is something a little different — a space built around a simple idea: what if getting to the stadium early became one of the best parts of the night?” said Guidara. “Some of the best moments in life happen around a table. It’s where people slow down, share a drink, tell stories, and settle into each other’s company. We wanted to bring that spirit into the ballpark and create a place where gathering together is part of the experience, not just a stop along the way to the game.
Every part of the space was designed with intention — the food, the service, the atmosphere, the details you might not notice right away but feel the moment you walk in. At the center of it all is a commitment to thoughtfulness and genuine graciousness. Our hope is that it pushes the conversation forward about how people come together before a game and opens the door to a new kind of ballpark experience — one that begins long before the first pitch.”
The Athletic Club is designed to be the most exclusive space in the ballpark, with access reserved for A’s premium season-ticket members seated behind home plate. Members will enjoy a private restaurant and supper club offering a multi-course, table-service menu, as well as an upscale lounge featuring small plates and a full bar with craft beer, curated wines, and premium cocktails.
Every game will feature personalized, high‑touch hospitality delivered by maître d’s, sommeliers, and dining concierges who anticipate needs, honor personal preferences, and create memorable moments. The experience has been designed to extend throughout the length of each game, sustaining a vibrant energy with special grab‑and‑go offerings, in‑seat beverage service, surprise culinary moments, and a dramatic signature candy wall.
Diamond Club Joins Lineup of Elevated Premium Spaces
To further amplify the stadium’s premium hospitality program, Aramark and Guidara have also developed the Diamond Club, an all‑inclusive social hub for premium ticket members located adjacent to the Athletic Club behind home plate. Diamond Club members will enjoy a food and beverage experience featuring Vegas-inspired food stations inclusive of locally curated dishes, chef’s specials, and a bold selection of elevated game day favorites.
Aramark Sports + Entertainment President and CEO Alison Birdwell said that Las Vegas inspired their premium approach from the start. “Vegas is a truly one‑of‑a‑kind market, and we set out to introduce an entirely new level of hospitality that matches the energy and spectacle of the city,” she said. “We’re creating a ballpark environment where service and food redefine the way fans enjoy baseball. Partnering with Will ensures that we deliver a Vegas‑worthy experience that creates memories for guests that will last a lifetime.”
“The Athletic Club is about providing fans with something innovative and unique that exists only in Las Vegas,” said A’s President Marc Badain. “By partnering with Will and Aramark, we’re setting a new standard for baseball hospitality, delivering exceptional food and service in a way that feels right at home in this city.”